Getting more sales leads is even more important now that we’ve reached the internet age. Now that everyone who is anyone can easily reach out to the other part of the world to make a purchase, the “local provider” advantage has been all but completely overshadowed. The importance of marketing your own products has just been greatly emphasized. If you don’t actively market your products and services and start generating sales leads or b2b sales leads on your own, you can easily go out of business. Simply hoping that your leads will come by your website or drop by your store is never enough. How do you get your target market to notice your brand? Follow these simple tips.
- Announce a press release – PR’s need to be impactful, timely, and substantial. If you simply released a new product, then don’t expect the world to be clamoring to hear more about it. If, for example, you release a product that will allow people to share their phone’s battery to another phone without needing to remove the batteries, then you’re in for a lot of media coverage. A well-timed press release can help you generate a steady flow of qualified sales leads for a period of time. However, if your timing is off, your press release could turn into negative publicity that would instead drive potential sales leads away.
- Hire a professional telemarketer – hiring the services of an experienced professional telemarketer will allow you to use the tested and proven marketing method of telemarketing to improve your lead generation campaigns. To get the best results, hire the telemarketer who adequately fits your need. For example, if you are looking to get b2b sales leads, then hire a b2b telemarketer to do the cold calling for you. You can even go one step forward by hiring a cold caller who has experience telemarketing for IT sales leads, health leads, insurance leads, or whatever it is that your business specifically needs. The more specific you are with who you hire, the lesser time you will need to train your telemarketer.
- Outsource to a reliable lead generation company – the best way to get more truly qualified leads for your business is to hire a lead generation company to do your lead generation for you. These companies have systematic procedures in place to make sure your sales people get qualified business appointments with leads that have a high chance of converting. They also have different models for selling the leads to you. Research well whether you need pay-for-performance or fixed rate lead generation.