How to Not Run Out of Topics for your B2B Lead Generation Blog

Creativity is a gift that also comes along with the unfortunate neurotic compulsion to maintain a certain level of quality in each and every output. This also applies B2B lead generation content bloggers – they continuously search for topics that are meant to “excel” amongst the countless supply of blogs online, especially against competitors.

The problem with that mindset is that sooner or later, a writer would suffer from creative bankruptcy. It’s inevitable no matter how good you are (even Stephen King goes through such a phase).

Mike Volpe, Chief Marketing Officer at HubSpot, shared a post that details how content marketers can maintain an endless supply of blog topics.


1. Think small.

Starting out, I thought every blog post I wrote had to feature big, industry-changing ideas. I’ve realized that specific, tactical tips or explanations are just as valuable to your readers. Instead of getting stuck on reinventing posts on industry predictions, shifts, and trends, think about the questions you had when you were first getting started in your field and answer them. Or, maybe you discovered an effective task management app, or recently got helpful advice on how to best respond to difficult emails. Write about it.

2. Feature guest posts.

Not only does guest content give you one less original topic to brainstorm, but it offers your readers an interesting new voice every once-in-awhile. Is there a thought leader in your industry that you have a good relationship with or a speaker you met at conference that stood out? Ask them to contribute to your blog. An added benefit: your guest writer will share the post with their community and social networks, helping drive more new traffic to your website.

3. Ask the audience.

If you’re trying to think of topics your readers will find useful, then the best inspiration is, well, the readers. Are prospects, customers, or followers asking questions about your industry on social media, in blog comments, via email, or in feedback forms? By paying attention to their pain points, you may stumble upon a blog topic you didn’t know your audience would love. Next time you’re chatting with a customer, don’t be afraid to ask what information they’d find helpful.

4. Try the Blog Topic Generator.

We recently developed a tool just for bloggers in need of new ideas called the Blog Topic Generator. Think of three topics you haven’t blogged about before, or want to blog about again from a different angle and the generator will present you with 5 potential blog titles. Pretty easy, right? Tweak the titles to fit your language, style, and business, and you’re ready to write.

5. Explore different formats.

Similar to tip #3, think about how you can reverse the format of your content to work for your blog. Think beyond text and present information visually with a graph, annotated photo, or cartoon. Or, what if you wrote a blog post consisting only of tweets? There are tons of ways to communicate information, so explore mixed media blog posts to give your typing skills a break and spice up your content.

Read the full article at 5 Tips For an Endless Supply of Blog Topics