Gold-worthy Lead Generation Tips To Keep Your Sales Pipeline Torch Burning


Have you ever wondered how Olympic athletes win a gold medal? Well, it certainly is not with pure luck. There is a specific discipline that they uphold in order to achieve the win that they set their eyes on. 

As the excitement surrounding the 2021 Olympics still hangs fresh in the air, let’s take a look at what we can learn from our favorite athletes and how we can apply these tips and disciplines to our own lead generation strategies to keep our sales pipeline torch burning all the way.

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Content consistency

If you were to ask any Olympic athlete what their key to success is, they are going to tell you that it’s relentless practice and consistency. They know that if they stop training for an extended period of time, they lose momentum and the progress they’ve already made has gone to waste. 

The same goes for posting all types of content on your different channels. Of course, this advice sounds like a no-brainer, but you’d be surprised at how many businesses actually take this for granted. If you’ve set a regular content posting schedule, make sure that your content team sticks to it in order to build your reputation and credibility as a brand. 

Related: Keeping Your Content Marketing Fresh: Preparing for 2022

Leave a lasting impression

When you enter the scene, you want to leave a lasting impression on not just your audience but also your competition. You want them to know that you’re here for the long haul and not just a one-hit-wonder, and that you’re to be taken as a serious competitor. This is the same mindset athletes have when they enter the Olympics for the first time. Aside from winning, they want to leave a lasting impression on the viewers and judges. Athletes like Yuzuru Hanyu have captured the hearts of many fans and judges alike with his graceful figure skating, charm, and sportsmanship. 

When doing lead generation, you want to have that same energy when reaching out to your targeted prospects. Be attentive to their needs, engage in conversation rather than bland sales talk, and put out content that’s beneficial to your audience and different from your competitors.

Related: Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

Live events all the way

As human beings, we crave connecting with other people. Trust is built the more we get to know the person we are talking to. After an Olympic athlete is done with their performance, oftentimes you see them appear on live interviews, talk shows, or even start a live stream on their own on Instagram, Twitter, or Facebook. 

Consider doing frequent live events whether they are big, well thought-out online conferences, webinars, or just short live segments on your businesses’ socials. It makes a world’s difference for you and your audience. By regularly “meeting” with your prospects and existing clients, you provide them with that special spark that leads them to go to the next level in their buying journey. Remember to make it easy for your attendees to get an RSVP to your event so that they won’t be put off by the unnecessary hassle of registering. 

Related: Top B2B Industries That Will Benefit Greatly from Online Events

Answering FAQs

Everyone loves learning the secrets of gold-medal winning athletes, and that’s why they have little Q&A posts or videos on their socials in order to answer their fans’ burning questions. 

Your prospects and clients always have questions that only professionals like you can answer. So, don’t shy away from having a FAQ page on your website and your other channels. Make sure that you update them regularly as well to keep things fresh. Not only does this show that you care about your audience’s concerns, you also prove yourself to be an expert in your field who knows the ins and outs of your products and services. 

Lasting partnership

Last but definitely not the least, when you go on your lead generation journey, it is a long lasting partnership that you and your lead generation team start. Just as every athlete has a trainer that they trust and goes with them throughout their athletic journey, so should your partnership be as well. 

Before you partner up with a lead generation team, make sure that you’re both on the same page and share the same goals. You have to make sure that you can trust them with your data and resources and vice versa. Only when you can build a transparent and lasting partnership will you be able to really take your lead generation game to the finish line, winning gold all the way through. 


And there you have it! 5 easy gold-worthy tips to bring your lead generation to new heights and fill your pipelines all the way through each time. 

Keep up these fundamental tips matched with dedication and perseverance and you are sure to see a great improvement in your lead generation performance.

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