Once your b2b sales leads begin to like you and after they start talking to your b2b telemarketers, you can finally get them to trust you. The best way to get the trust of your b2b sales leads is to present yourself as a trustworthy company. Here are a few great ideas to help you make your company earn the trust of your b2b sales leads:
Make sure your website is professional-looking. Avoid overly flashy texts and images that do not have any coherent idea behind them. Flashy graphics and texts might seem like a good idea to attract viewers and readers to your site, but if you’re doing business in a b2b industry, you must know that your business leads will strongly avoid these unprofessional looking sites. It is much better for you to stick to a clean and simple website design that will let your b2b leads navigate your site easily. Highlight your client testimonials to show how your previous clients felt about working with you. Also, make sure your b2b leads can easily find your contact information should they ever need to discuss something with you about their purchase.
Don’t be involved in shady business.
If you really want to attract your business sales leads and have a successful lead generation or b2b appointment setting campaign, don’t send out email spam and properly follow telemarketing rules. A good idea would be to hire a skilled lead generation firm or an reliable b2b telemarketing company to perform these functions for you. When you send out newsletters, your email copy should have a clear call to action and a visible opt-out option. Take care that whatever content that comes out from your company is properly labeled (with your logo) and upholds your business.
Watch your presence.
Though you may have a social media account, if you don’t engage in any conversations or discussions with your b2b sales leads online, then it’s the same as simply wearing a mask. Don’t simply start a thread in forums and social channels and not participate in the ensuing discussion. Your social media accounts are meant to be used to connect with your business leads, and until you start doing so, they will steer clear of you. Aside from your social media persona, do take notice of how other people portray you on the web. Google yourself and your company every once in a while and find out if you have a positive or negative reputation. If you are praised by netizens of the internet, then keep it up. If you have a notorious reputation, then do something about it so that your business sales leads will not see them when they decide to Google you (because they will).