Making the Switch: From Brick-and-Mortar To Online Finesse


Businesses all over the world have been heavily affected by the current pandemic. Brick-and-Mortar businesses in particular are looking for ways to transfer online in order to continue serving their customers. A number of them are trying to explore and invest in different modern services that they haven’t used before, such as lead generation and account-based marketing, to remain relevant and competitive in the market. It’s quite the challenge to be thrown into this drastic change without the proper time to prepare beforehand.

We want to help you by giving some tips on how you can generate leads by establishing a strong online presence using online tech and content.


Email can be utilized for much more than just merely exchanging messages. There are many ways that you can maximize this for lead generation. You can send your surveys to have a better overview of their needs and priorities; send online catalogs to your products so they’re still updated on your products and services. Most importantly, make sure that there is always a clear and visible CTA button and contact information that prompts them to connect with you.


Video is undeniably the best tool to reach your audience. Whether it’s in the form of sending it through email, on your website, or sharing it on your social media platforms, they reach and attract your audience better and faster.

It doesn’t stop with promotional videos. Make sure that your video content goes beyond that and also educates your audience and especially during this trying time, alter your message, show your prospects that you care for them and understand their pain points.


Constantly putting out content, keeps your brand visible and your audience won’t get the notion of you going inactive during this time. Be consistent with your blog posts and other content such as eBooks and case studies. For your social media sites, you can share content that’s not too heavy on the eyes such as simple infographics. It doesn’t always have to be business-heavy content. Try to also incorporate content that raises awareness of a current situation, showing empathy.

Video Conference

Don’t worry about compromising meeting with your prospects. Look into using video conferencing tools such as classic Skype or Zoom, which is one of the newer tools, to meet with your prospects. WhatsApp and Viber are also great ways where you can communicate with customers and possible clients as they have business features that you can take advantage of. It’s all thanks to technology that communication is made easy.


It’s definitely not easy to make this drastic switch, but if you do it the right way and have the right tools, moving online will be more manageable.

We hope these tips will help you along as you transfer your business online

Callbox understands your struggle and we’re here to help you!

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