What is with ‘free’ that makes it irresistible and instantly lures customers?
Over the years, it has become one of the most overused terms in marketing propaganda and yet it hasn’t lost its magic and continues to captivate attention.
In a joint theory of marketing and psychology, there are two things that might come to a prospect’s mind when “Free” is mentioned:
1) It signals the mind of the buyer to try the free stuff offered because there’s nothing to lose anyway. It’s certainly FREE of charge.
This is even discussed in greater detail in ‘Use the Psychology of Free Stuff to Generate Leads‘.
2)This confuses the prospect though, it leaves them thinking that no great product is of no value.
Let’s break the stereotype. Fortunately, the B2B marketing landscape is changing. Marketing experts are slowly revolutionizing the industry as they demolish bad impressions towards costless stuff. They still use ‘free’, but instead of putting mediocre freebies, they give out substantial downloadables, more reliable statistics on content, and useful guides.
Speaking of which, three lead generation companies have come up with free marketing goodies in the form of ebooks that are surely worth your time and none of your money.
1) Here’s Marketo’s definitive guide to lead generation. In this comprehensive 160-page guide you will learn topics ranging from content marketing, website SEO to telesales and content syndication. It’s packed full of checklists, charts, and thought leadership from leading influencers in marketing today.
All that for free. Download the guide here.
Related: 7 Most Effective Market Research Tools for Creating Effective Lead Generation
2) This downloadable from Salesstaff.com are filled with appointment setting tips that you’ll surely love. It gives a full breakdown of dilemmas you encounter in appointment setting and resolves them with good pieces of advice.
Get much need help with your appointment setting by downloading the guide here.
Get productive through these mobile apps for business!
3) And last but not the least, ‘The Greatest 30 Lead Generation Tips, Tricks and Ideas’ from Unbounce.com. If you’re opting to learn more online marketing strategies, this will surely answer every mind-boggling question you have.
Unpuzzle your marketing brain by downloading the tips here.