Customer Acquisition Strategies for Field Service Software Companies

Customer-Acquisition-Strategies-for-Field-Service-Software-Companies

One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a few strategies, both online and offline that you can follow in order to generate more leads and make your field business software more successful. 

Now, let’s dive into the different ways you can acquire more customers for your Field Service Software (FSS) solution.

The Power of Social Media

Every social media marketing campaign requires a well-crafted plan and sticking to it.  Your social networks such as Facebook, LinkedIn, Twitter, and even Instagram enable you to interact and engage with your potential customers. However, keep in mind that this is something that requires effort and only delivers tangible results in the long run. 

Choose the appropriate social media platform depending on your target audience. Once you’re all set up, start building your online reputation by engaging with your audience, answering their questions, provide them solutions, giving them useful tips, and of course, share information about your company and about your product. 

Social networks also offer integrated marketing tools that help you promote and boost certain content to your target audience. If managed correctly, these tools can help you generate a lot of leads.

Content Marketing and SEO

Your SEO is also a long-haul strategy. It takes time and effort but always turns out to be one of the most successful ways to generate leads in the end.

Applying SEO to our field service software website, you’re fine-tuning it in order to try to appear in higher search results for certain keywords. 

Applying SEO to your field service business usually pairs up best with content marketing (website, blog posts, social media posts) in order to generate more leads. In this sense, SEO captures the traffic and sends it to your website thanks to keyword optimization. Having useful, interesting content keeps that traffic on your website.

Digital Events and Webinars

There has been a significant rise in digital events and webinars over the course of this year. Digital events and webinars allow your prospects to comfortably attend from the comfort of their homes or without having to leave their offices as well as having a bigger geographical reach. You can either hold a series of webinars, each webinar tackling a different topic that targets different audiences, and of course, educating your audience to your FSS. After gathering your attendees’ information, qualify each lead, and nurture them until they are ready to convert into your sales leads.

Referrals and Testimonials

People more often than not usually trust the companies and services their peers recommend. In light of this, it’s always good to ask your existing customers for referrals and reviews about your service and software that you can post on your website and social media channels. Even a good handful of great reviews will boost your fresh lead acquisition.

Conclusion

Contrary to popular belief, marketing FSS isn’t that difficult, but it does require a huge amount of effort and dedication. It never hurts to partner up with an expert to help you out. This is where Callbox comes in. If you want to learn more about how to boost your lead generation campaign or if you’re looking at partnering with a lead generation specialist, our lines are always open!

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.