The holidays are in, meaning that with Thanksgiving and Black Friday fast approaching, it’s prime time for brands like yours to connect with customers in new and impactful ways. With such high competition in the market, it’s essential to develop a lead generation strategy that will power you throughout the season. If you’re gearing up for a holiday lead gen campaign, there’s no time to waste—start planning now to take full advantage of the season’s potential!
This year’s holiday shopping is projected to generate even higher revenues than previous years. It’s a busy season for marketers everywhere, with businesses eager to seize the sales opportunities the holidays bring. If you’re looking for tips to help shape your Thanksgiving and Black Friday strategies, read on! Below, we cover lead generation strategies that will help you make the most of this peak season.
Optimize Your Website for the Holiday Rush
A slow website can turn potential customers away almost instantly—studies show that visitors leave a site if it doesn’t load within three seconds. This season, make sure your website is fast, fully functional, and ready for higher traffic volumes.
Conduct a site audit to address any loading issues, fix bugs, and ensure smooth navigation. A responsive and speedy website is key to capturing holiday shoppers.
Get Creative with Social Media
Social media is an influential tool during the holiday season, and it’s the perfect place to drive engagement for your Thanksgiving and Black Friday campaigns. Boost your social media presence by posting holiday-themed content that resonates with your audience.
This could include special offers, seasonal visuals, or interactive posts that draw viewers in. Remember, your social platforms are just as crucial as your website for holiday engagement, and support yourself with hashtags, those are amazing to draw engagement! I’ll dive more into this in a minute.
See how social media generates leads and boosts sales.
Supercharge Your Outbound Lead Generation
Outbound lead generation may sometimes get different love than inbound, but a well-executed outbound strategy can make a big impact, especially during the holidays. Here are some key outbound tactics to consider:
Holiday Themed Cold Emails
Email marketing remains one of the most effective ways to reach outbound leads. This holiday season, make sure your emails are timely and personalized. Avoid sending cold emails on major holidays, and take time to tailor each message to the recipient’s needs for better engagement.
Seasonal Cold Calling
Despite the rise of digital marketing, cold calling is still highly effective for reaching new leads. A phone conversation can uncover valuable insights about a prospect’s needs, allowing you to adapt your sales pitch to address specific pain points with relevant solutions. Power up your marketing strategies with these cold-calling script samples.
Social Media Introductions
Social media platforms, particularly LinkedIn, are excellent for establishing initial connections with prospects. Not only you’re connecting with others, but you’re also building brand recognition in a way that cold calls can’t match, and that’s a plus on the winning side.
AI-Driven Insights and Campaigns
With AI your holiday social media lead generation game will step up to a new level by enabling hyper-personalization and predictive insights, as tools like AI-driven chatbots can handle increased holiday traffic, provide instant responses, and assist with purchases, adding a layer of convenience that will help with retaining customers. Consider integrating AI to personalize content at scale, leveraging predictive analytics to adjust campaign strategies in real-time, and remember to mix up human touch with AI sprinkles, that way your success cookies won’t crumble.
Video Marketing
Have you set your eyes on video content? It’s still one of the best ways to grab attention—especially in social media feeds packed with holiday posts! Just look at your socials, it goes by reels, shorts, or just videos, but these interactive video experiences, live-streamed events, and short-form video ads, are perfect for holiday offers and sales. Expand your brand’s presence into platforms like TikTok, Instagram and YouTube. These are for you to increase visibility with new audiences, don’t panic, and just record your way up to success.
Related: Video Lead Generation Trends for 2025
Maximize Reach with Content Syndication
Content syndication expands your reach by distributing your best content to a larger audience. During the holidays, syndicate high-value content across newsletters, social media, and targeted platforms to drive more inbound leads to your site. This strategy is particularly effective when combined with outbound marketing, amplifying your presence and attracting prospects.
Try planning high-value content pieces with holiday themes, like exclusive guides, checklists, or industry-specific holiday insights, and syndicating these across newsletters, blog networks, and influencer partnerships. Creating shareable content with downloadable assets, like infographics or holiday calendars, can also attract inbound leads more effectively during this high-traffic season.
Embrace Multichannel Marketing
Multichannel marketing helps you connect with your audience through various platforms, offering a balanced mix of direct and indirect messaging. Combining cold emails, social media, calls, and ads creates a seamless experience for prospects, increasing brand recognition and enhancing retention. Select the channels that work best for your audience, budget, and team capacity to maximize your holiday outreach.
With holiday campaigns, staying aware of emerging channels is key. Besides LinkedIn and standard social media platforms, consider experimenting with trending platforms like BeReal or niche communities on Reddit. Both of these can offer unique engagement avenues that bring a more authentic or targeted touch to your campaigns.
Ready to expand your reach across channels?
Leverage LinkedIn for B2B Outreach
LinkedIn is a powerful platform for B2B lead generation, especially during the holiday season. Utilize its tools to automate outreach, increase engagement, and generate referrals. It’s vital to personalize each interaction using dynamic placeholders beyond just names, it’s ideal to set your message apart from generic templates.
LinkedIn Omnichannel Campaign
Pair LinkedIn messaging with email for an omnichannel approach. This allows you to reach prospects on multiple platforms, increasing the likelihood of engagement.
For LinkedIn-based campaigns, going beyond standard messaging can include integrating LinkedIn’s Matched Audiences for retargeting ads or using lead-gen forms to make capturing leads easier. To add more depth, consider tips like automating the timing of your LinkedIn posts based on analytics and adding value-driven messages, such as industry insights or product applications, that align with holiday themes. This kind of tailored, cross-channel presence will reinforce your message with B2B prospects.
Related: All You Need to Know About LinkedIn Premium Company Page
Automate Follow-Ups
Follow-up messages are critical in outbound sales, and LinkedIn is no exception. Schedule follow-ups if there’s no response to your initial message—up to five follow-ups work well. Be polite and persistent, ensuring that your final message lets them know you won’t reach out again if there’s still no response.
Conclusion
The holiday season offers an exceptional opportunity to elevate your lead generation efforts, take outbound marketing as an example, when combined with strong inbound strategies, it can boost your brand’s visibility, capture attention, and convert leads effectively. You have to embrace the festive spirit by engaging your audience with thoughtful, holiday-themed content across all your channels.
With these tips, your Thanksgiving and Black Friday campaigns will be ready to generate impressive results. This holiday season, connect, engage, and convert more leads than ever!
Frequently Asked Questions
As a small treat since we´re in the spirits, I’ll share some insights so you don’t beat your head to these questions!
Why should I prioritize holiday-specific lead generation strategies for Thanksgiving and Black Friday?
Thanksgiving and Black Friday bring a significant increase in consumer spending, creating prime opportunities for brands to connect with a larger audience. With heightened competition, tailored lead generation strategies can help your brand stand out, attract more leads, and capitalize on the season’s buying momentum.
How can optimizing my website help boost holiday sales?
A fast-loading, user-friendly website prevents potential customers from leaving due to frustration with slow pages. By ensuring your site is responsive and error-free, you provide a smoother experience that encourages visitors to stay, explore, and convert.
What are some creative ways to use social media for holiday campaigns?
Social media can be a powerful tool during the holidays, it’s a must for your campaign to engage with your audience with holiday-themed visuals, special offers, interactive posts, and seasonal hashtags to increase reach and foster community interaction. Leveraging holiday spirit and trends can help drive engagement and conversions.
What is the difference between inbound and outbound lead generation for holiday campaigns?
Inbound lead generation involves attracting potential customers through valuable content, like blogs or social media, drawing them to your brand naturally. Outbound lead generation actively reaches out to prospects, such as through social media intros, holiday-themed cold emails, and calls. A balanced approach of both can maximize reach and conversion rates.
How does content syndication work, and why is it effective for the holidays?
Content syndication shares your top content across multiple platforms, extending its reach to new audiences. During the holidays, this strategy can increase brand awareness, drive more leads to your site, and complement your outbound marketing efforts to amplify visibility.
What does multichannel marketing involve, and how can it improve my holiday campaign?
Multichannel marketing connects with audiences across various platforms, such as email, social media, calls, and ads. By creating consistent messaging across channels, you build brand recognition and enhance retention, offering a seamless experience that keeps prospects engaged.
Why is LinkedIn important for B2B lead generation during the holidays?
LinkedIn is a powerful B2B tool, especially during peak seasons like the holidays when many companies are open to new solutions. Using LinkedIn’s tools for outreach and personalization allows you to reach decision-makers, generate referrals, and boost engagement with potential clients.
How can I maximize LinkedIn follow-ups without seeming intrusive?
Follow-ups are key in outbound sales, but timing and messaging matter. Space your follow-ups out over a reasonable time, limit them to around five, and personalize each one. Politely communicate that it’s your final message if there’s still no response, ensuring persistence without being overbearing.
