B2B Lead Generation: DIY or Outsource? Here’s how to Decide

B2B Lead Generation: DIY or Outsource? Here’s how to Decide

Nothing really compares to the fulfillment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek outside help.

In B2B lead generation, for instance, there are cases when the DIY or Do It Yourself mantra no longer applies.

This means that if one tends to insist on carrying all the weight of every sales and marketing task, he is actually putting the business in jeopardy. Face it – you’ve got to know up to what extend you can take care of a situation and when you need to delegate some of the responsibilities to an outsourced service provider.

So where exactly does one draw a line between DIY and outsourcing?

First, here are some instances when DIY is still the best strategy:

  • Your business thrives on a unique or rare kind of product/service, and there would be no lead generation services provider that can possess the level of knowledge and expertise that your employees possess.
  • Your business culture is a private one; meaning, your business heads and leaders are not accustomed to delegating tasks to other people outside the company.
  • Your business earns profit from something that cannot be sold over the phone or any other traditional or modern marketing channel.

On the contrary, you will likely need to seek expert assistance from an outside lead generation company if you can relate with the following:

  • You need more people to help you market your product or service.
  • You are planning to expand to a bigger target market or another geographical location.
  • You are interested in using fresh expert strategies in lead generation because your traditional approaches are no longer working.
  • You want to gain access to comprehensive contact lists of business prospects.
  • You want to save yourself from the hassle of complying with legal requirements and possibly encountering a violation of any of the existing business marketing laws.
  • You want to save money by paying only for services that you need.
  • You need to delegate minor and repetitive business operations so you could focus on other tasks which are more important to you.