Are you ready to take your LinkedIn company page to the next level? Then, maybe the new upcoming LinkedIn feature is what you need. Intending to provide companies with a significant advantage, LinkedIn is set to launch a new Premium Company Page.
While some details are still under wraps, LinkedIn promises this upgrade could revolutionize how you connect, engage, and grow on the platform. Businesses looking to level up their LinkedIn strategy should definitely pay attention.
Imagine gaining deeper insights into your audience, optimizing your content strategy, and boosting your brand visibility—all in one place. Thus, the most important questions are: What can you expect from the new LinkedIn Premium Company Page and how it could benefit your business? Is it something that you’re looking for to make your company page stand out from the rest?
Benefits of Premium Company Page and What We Know (So Far)
While LinkedIn hasn’t officially flipped the switch on the Premium Company Page just yet, industry news and LinkedIn—itself—have given us some clues about what it might offer. Check out how its features can translate into tangible benefits, based on what we know so far:
Premium company page features
Custom call-to-action (CTA) button:
Just like the custom button on premium accounts, the premium page might allow you to add a customized CTA button—such as visit website, contact us, sign up, download, etc. This lets you directly guide your audience towards the actions you want them to take on your page.
The button shows up in search results, next to your Page postings in the LinkedIn feed, and at the top of your Page.
Who’s visited my Page
Wondering who’s been checking your out?
Just like in premium personal accounts “Who’s viewed your profile,” you may also check who has visited your page recently every week. You can view their account information or send an invitation to follow your page.
This feature can give you valuable insights into potential leads and customer demographics.
Learn how to secure qualified leads with LinkedIn Lead Generation.
Custom testimonial
Social proof powerhouse?
Presenting a customer testimonial may help you establish credibility and gain the trust of your potential customers. Just add a quote, from your client, at the top of your page including the image or your company’s logo.
Your testimonial should be at 80 characters maximum. Although we haven’t seen it yet, this might give your company page some helpful social proof.
AI-powered post-writing assistance
Struggling to churn out engaging content?
Use AI-powered post-writing assistance to optimize your content so you can save time and attract more audience to your posts. You can improve your thoughts and notes to create a draft of posts.
Auto-invite engaged members to follow your page
Grow your network on Autopilot.
With the premium company page’s unique invite-to-follow feature, you can ask individuals who have interacted with your content—regardless of their level of connection—to follow your Page instantly, saving you time.
“Without Premium Company Page, you can only invite first-degree connections to follow your Page.”
LinkedIn premium logo
To indicate that you have a Premium Company Page membership and to make your Page stand out, a gold LinkedIn IN logo will appear at the upper right of your Page header.
This might offer you a visual advantage and let users know that you’re committed to growing your profile on the site.
How much does LinkedIn premium company cost
Of course, with any new service, there’s a cost involved. Early reports suggest the Premium Company Page might cost around $99 per month. But before you decide if it’s worth it, let’s explore whether your business could benefit from a premium company page.
Who Should Consider a Premium Company Page (When Launched)
A Premium Company Page on LinkedIn can offer significant advantages for several businesses and professionals. Here’s why you should consider investing in a Premium Company Page when it becomes available:
- You’re a Mid-Sized to Large Company: If your operations are extensive, you’ll benefit from enhanced visibility, advanced analytics, and customization options to reach a broader audience and tailor your content more effectively.
- You’re Looking to Expand: Whether you want to grow your network, increase brand awareness, or reach new markets, a Premium Company Page could offer the tools you need to achieve these goals.
- You’re Part of a Marketing Team: If you’re focused on building your brand presence and driving engagement, advanced tools and insights from a Premium Company Page can help refine your strategies and optimize campaigns.
- You’re a Recruiter or Talent Acquisition Specialist: Enhanced company pages may offer better ways for you to showcase your company culture and job opportunities, attracting top talent and making it easier to connect with potential candidates.
- You’re in Sales: You can strengthen relationships with clients and prospects using improved visibility and engagement tools that allow for more meaningful connections.
- You’re an Entrepreneur or Startup: Even if you’re running a smaller business or startup, you can gain from a Premium Company Page, especially if you want to establish a strong brand presence and network with industry leaders.
- You Have a Customer-Facing Business: If you interact directly with consumers, you can use the Premium Company Page to engage with your audience, share news and updates, and gather feedback.
Discover the rules to follow in LinkedIn lead generation.
Considerations and Potential Disadvantages (If Any Are Known)
Of course, if there’s an advantage, there’s a disadvantage. So, before diving headfirst into a Premium Company Page subscription, it’s important to weigh the potential benefits against some considerations:
Cost vs. ROI:
While the exact pricing isn’t confirmed, early reports suggest a monthly subscription fee. Carefully weigh the potential benefits against the cost and ensure it aligns with your overall marketing budget. Will the increased lead generation or brand awareness justify the ongoing expense?
Uncertain features and limitations:
It’s important to remember that the Premium Company Page is still under wraps. The final feature set and potential limitations are unknown. Be prepared to adapt your strategy based on the actual features offered when it launches.
Learning curve for AI tools:
While AI writing assistance can be helpful, it’s important to remember it’s a tool, not a replacement for human creativity. There might be a learning curve involved in using the AI features effectively. You’ll need to invest some time in understanding how to best leverage them to create content that resonates with your audience.
Related: How to Write Engaging Social Media Content through AI Tools
Conclusion
Ultimately, the decision of whether to invest in a Premium Company Page depends on your specific business goals and marketing strategy. If you’re looking for ways to boost your LinkedIn presence, attract top talent, and generate leads, the Premium Page could be a valuable addition to your marketing toolkit. However, a well-rounded multi-channel approach that integrates LinkedIn with other lead generation strategies is crucial for maximizing your return on investment.
