
Ocean Cargo Software Grows Sales Pipeline in North America
The Client
The client is a North America-based ocean cargo software company that provides digital freight management tools for shipping and logistics firms. Their platform offers shipment visibility, route optimization, and booking automation for freight forwarders and carriers.
The Challenge
The client struggled to maintain a steady flow of high-quality leads within their target market. Their internal sales team was spending excessive time qualifying unfit prospects from digital ads and trade show lists.




