ILOILO CITY, Philippines – In celebration of Earth Day and its 20th anniversary, Callbox has initiated a series of tree-planting drives. The first initiative, held on April 6, 2024, at Sitio Lamintao, Brgy. Talisay, Barotac Nuevo, Iloilo, saw the planting of 150 potted “Bakawan” (Mangroves) seedlings. This contributed to a total of approximately 5,000 seedlings planted since last year by the public and private sectors.
Rooting for Coasts, Together!
“Mangroves are vital to our ecosystem because they protect our community from environmental impacts. For instance, in Lamintao, large waves previously threatened homes. Mangroves also serve as a food source and habitat for aquatic life, which supports our local livelihoods here in Talisay,” explained Cherry Ann Lazarte, Forest Technician 1 and Unit Head at the Coastal Resources Management Unit.
This effort not only bolsters coastal defenses but also enhances the local economy, a sentiment echoed by Susan, a local “Sisi” (Mangrove Oyster) vendor, who stated, “Mangroves are really important for us as they prevent quick erosion of our land. They act like natural walls along our coast, keeping the strong waves at bay. We plant more mangroves to make these walls even stronger.”
Supported by the Department of Environment and Natural Resources (DENR) and local groups (Bantay-Dagat), this initiative underscores a collective effort to safeguard and nurture the environment. “I would like to express my gratitude to Callbox for being environmental heroes. Through their partnership with us at the DENR, they not only contribute to ecosystem protection by planting mangroves but also support the local economy here in Talisay,” added Lazarte.
Callbox employees are deeply involved in these initiatives. “For our 20th anniversary, we aimed to showcase our commitment to sustainability. Through these tree planting initiatives, we believe we can offset carbon emissions and significantly contribute to reforestation and biodiversity conservation, which are crucial in today’s environmental context,” shared Ronadhel Aponte, HR and Admin Manager at Callbox.
Callbox Davao Tree Planting Drive
Moreover, the Callbox Davao Tree Planting Drive took place on April 20, 2024, with the theme ‘Greening the Globe: One Tree at a Time’. In a significant effort towards global reforestation and combating climate change, 100 Malubago seedlings were planted in Sitio Lower Titugop, Brgy. Malamba, Marilog District, Davao City.
“Malubago”, known in English as Cotton-Wood, is a notable tropical tree species valued for its robustness and rapid growth. Native to Southeast Asia, these trees are commonly planted for their dense wood and expansive, shade-providing canopy. Malubago trees are recognized for their environmental benefits, particularly in reforestation projects.
This tree-planting campaign received support from Callbox employees, the PNP Marilog, and members of the local community. It marks a substantial contribution to preserving biodiversity and mitigating the impacts of climate change.e-providing canopy. Malubago trees are recognized for their environmental benefits, particularly in reforestation projects.
These efforts reflect Callbox’s ongoing commitment to environmental responsibility and community engagement. As these trees grow, they will serve as a living testament to the company’s dedication to making a positive impact on the planet and future generations.
Explore more inspiring stories in celebration of Callbox’s 20th anniversary and discover how we continue to make a difference in communities:
- Callbox Empowers IP Learners with Cutting-Edge Technology
- Two Decades of Community Service: Callbox Holds Medical Mission
- Callbox Champions Mental Health and Wellness
About Callbox
Marking 20 years of B2B leadership and breakthroughs, Callbox stands at the forefront of global outsourcing solutions, revolutionizing sales and marketing strategies for businesses around the world. Using AI-driven account-based marketing, Callbox taps into a global database of over 35 million business contacts. This strategy enables companies to expand their market reach by engaging potential clients across six lead generation channels: voice, email, social media, chat, web, and webinars.
