5 Ways to Use Humor in B2B Marketing

Featured - 5 Ways to Use Humor in B2B Marketing

There are many ways to use humor in B2B marketing. One way is to include jokes or funny stories in your blog posts and email newsletters. You can also create videos that show the lighter side of your company in thought-provoking ways.

In effect, humor can be used as a tool for building customer relationships and making people feel more comfortable about doing business with you. It’s important to remember, though, not to overdo it, or you won’t seem professional anymore.

Humor is one of the best ways to lighten up any situation. The key is knowing how and when to use humor. This blog post shares some tips on how B2B marketers can successfully incorporate humor into their marketing mix.

Do you need a reason to laugh? You’re not alone. In fact, we all need laughter in our lives. And there are many ways to use humor in B2B marketing.

Using puns in your email subject lines and headlines, sharing funny memes with your audience on social media channels like Facebook, LinkedIn, and Twitter, or creating humorous videos with the help of influencers for YouTube are some of the most common examples.

According to Google and CEB’s Marketing Leadership Council’s survey, 50% of B2B buyers are more likely to engage and purchase a product if they connect emotionally with the brand.

Here are some discreet ways of introducing humor into B2B Marketing Efforts

1. Introducing Humor as Part of Your Marketing Strategy

Marketing professionals rely on many different tactics to build brand awareness and engagement with customers, but one tactic they find especially valuable is using humor in their outbound marketing strategy. Humor has been proven to help people feel better about themselves, reduce stress levels, and increase productivity – so what isn’t there to like about.

The old saying goes, “laughter is the best medicine,” and it’s true. Laughter can improve your mood, make you more productive, and even reduce stress.

The imagery below is an excellent example of how Slack communicated how its users felt about using the team collaboration tool. This was a fun way of poking the right emotions of their target audience.

Introducing humor

So why not use humor to engage with your target audience? Marketing professionals are always looking for new ways to reach their audience in a way that will resonate with them. One effective tactic they have found is using humor in content marketing strategy. This will see that it gets more engagement than traditional copywriting.

Related: 25 Best Lead-generating Marketing Strategies for B2B Companies

2. Consider Using a Funny Quote in Your Email Signature

Dating back to the late 90s, email signatures with funny quotes have been popular. The trend continues today, with people adding a witty quote or pun to make themselves stand out from the crowd and entertain their recipients.

It’s not difficult for anyone, even if they’re new, to find a funny quote that would suit them at some point in their life and use it as their email signature for their email marketing campaigns. It is sure to create the right amount of intrigue and coax positive emotions.

Related: 5 Ways To Strengthen Your Email Marketing Campaign

3. Add an Animated GIF to your Website or Blog Post

If you’re anything like me, when your eyes are tired, and you need a break from reading, but can’t seem to get your brain to stop thinking about work, one of the best ways to take a break is by looking at funny GIFs.

Excited Kermit The Frog GIF - Find & Share on GIPHY

Marketers can make their marketing campaigns and blog posts more engaging with GIFs! The first thing that comes up when you search for “funny GIF” on Google is Giphy.com, allowing users to find any animated image you want.

 The most popular images searched for are animals doing human things like llamas wearing glasses and sports moments such as football players getting tackled by fans. Introducing funny GIFs interspersed contextually in your digital marketing collaterals in a great way to engage your audience and keep them hooked to your content.

Also, are you looking for new ways to engage your followers on social media? There are many ways to do this, but one of the most common is sharing fun facts or quotes. It’s a great way to get people thinking about their lives and what makes them happy.

Fun facts about the product you’re selling on promoting on social media is the best opportunity to make your promotional posts viral. 

The best part about it is that it doesn’t take much of your time, and they would be able to relate and recall your brand better!

4. Create an Entertaining Video for YouTube

Animated GIF - Find & Share on GIPHY

How do you create engaging B2B videos? The answer is simple! Start by shooting a video with an engaging intro according to your company’s tone and brand voice. Then, make sure you have a captivating hook that gets the viewer’s attention and will make them want to see more.

Also, use real people in your videos to feel authentic and relatable; not fake or scripted. You can then include some humor now and then for entertainment value but be careful not to cross any lines with inappropriate content or jokes that don’t align with your company values.

Finally, you can share your video on social media channels like Facebook, Twitter, LinkedIn, etc., while tagging influencers.

Related: 6 Types of B2B Marketing Videos that Your Business Needs in 2022

5. Use Humor to Break Down the Barriers between Buyer and Seller

Marketers have a lot on their plates. They’re always busy trying to be one step ahead of the competition, but they also need to make sure that they can maintain good clients and customer relationships. One way marketers can do this is by using humor in marketing materials.

It’s proven to break down barriers between buyer and seller, meaning they’ll have an easier time making sales. Using funny videos or memes helps create a more personal connection with potential buyers because it makes them feel like you get what they’re going through, so you understand them better.

Every marketer knows that humor is a great way to break down barriers. It can be challenging for buyers and sellers to see eye-to-eye, but it’s much easier when they’re both laughing about the same joke or poking fun at themselves.

In Conclusion:

Put some jokes into your presentations or speeches for better engagement. Watch out for opportunities where humor can be used effectively, such as during introductions or closing deals.

Create a fun, lighthearted tone to your email. Also, make sure that you’re always smiling in photos and videos. It is also essential that you don’t take yourself too seriously – you must be able to laugh at yourself.

Use humor as an ice breaker when meeting new people or presenting your company’s products. On a closing note, it is best to have a sense of humor and a lighthearted mindset about the day-to-day things that happen in your business life. 

It is only then it will radiate to the people who come in touch with you.

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