What are your plans for the second quarter?
By now, you would have implemented them already along with a renewed thirst for more sales prospects. But the amount of enthusiasm you inject does not prepare you for the several elements that will challenge your lead generation ideas.
In such instances also observed in certain fantasy films, sagely advice often comes in handy.
Here are the top five pieces of marketing and sales advice from thought leaders and famous personalities who have known quite a lot about making it big, in business and in life.
“What helps people, helps business.” – Leo Burnett
As managers, we tend to forget that the real score of B2B is to provide long-term solutions that can benefit other businesses. Everything is harmoniously connected, with client satisfaction being directly related to revenue growth. In this sense, a solutions-provider should focus on the things that matter most to target clients. For as things go right now, customer-centric relationships have become the most important drivers of revenue.
“The purest treasure mortal times can afford is a spotless reputation.” – William Shakespeare
Say anything about Shakespeare as an overrated playwright, but the guy did pen mighty words holding some form of truth when applied to any subject, including business. You can also count on him to provide the best PR advice, starting with the importance of securing your credibility in this era where every piece of information is doubted and weighed.
“Marketing is too important to be left to the marketing department.” – David Packard
Which is true. There is an increasing need to emphasize the integration of marketing with sales. These days, delegating exclusive roles to these departments only provides mediocre results. Marketing needs sales for a precise description of a qualified lead, while sales depend on marketing for the right people to sell. The moment you realize this opens up a new window of business possibilities.
“Content is king.” – Bill Gates
Just in case you have forgotten the prevailing importance of arming yourself with the right kind of content. Because how else are you going to acquire B2B leads if not through blog posts and creative CRM? The Microsoft exec himself owes much of his brand’s success to a consistently effective content marketing campaign.
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
Again, customer-centric marketing is the way to go in an era where people talk as much about revenue as they do about having a highly effective brand. Invest in market research and improve your lead scoring and client profiling as a way to enrich your messages for acquiring quality leads.
Get inspired more: 22 Best Marketing Quotes To Drive Your Marketing Strategy