Building a Successful Thanksgiving Marketing Campaign

Building-a-Successful-Thanksgiving-Marketing-Campaign

We are nearing the end of 2020 which means the holidays are coming and no matter where you are or what business you operate in, the fact still remains that the holidays are a frenzy-filled season for both the customers and businesses. Are you ready for the holiday season to kick in? Have you already come up with unique and fun holiday marketing strategies to boost your lead conversion? Whether you’re a bring-and-mortar or an eCommerce business, we’re going to share some great marketing tactics to help guide you in kicking off the holiday season campaigns with a solid Thanksgiving campaign. 

One of the most sacred national holidays of the year is Thanksgiving. It’s a day of getting together, great food, and giving thanks. So, you have to make sure that your promotions and campaigns are aligned with these themes. 

Here are great Thanksgiving marketing campaign ideas that will increase your sales.

1. Build a Messenger-based gift guide

Create curated lists or “gift guides” to help your customers get in the festive spirit—and make the buying experience a little less hectic.

Gift guides are common Thanksgiving marketing campaigns, and it can get potential customers interested in your products/services, or be more inclined to check out what you’re selling. Guides allow you to offer products based on a customer’s needs

2. Run a donation campaign to a local charity

Since it’s the season of being thankful, it’s also a great opportunity to give back. A donation or fundraiser campaign is another type of Thanksgiving marketing idea that can help you build customer relationships. It feels authentic and reminds people that your business shares similar viewpoints with them. 

If you’re an eCommerce Industry, you can support organizations that provide food and housing to families in need. If you have a brick-and-mortar, you can team up with local food drives, foundations, or volunteer organizations that focus on helping your community. 

Some Thanksgiving fundraising campaign ideas you could try are:

  1. Put a percentage of profits from your store towards an organization.
  2. Sell products created by the organization and give a 100% profit to them.
  3. Create Online Giving Days and encourage customers to donate in specific time periods.
  4. Setup a cashback for a donations model where customers can earn points or cash if they donate. 

3. Launch an early Black Friday, Cyber Monday sale event

As I said, the holiday season is hectic and stressful.  You know, the kind where you don’t have to shop for Thanksgiving-meal ingredients, decorations, holiday gifts, clothing, etc. Your clients also have a lot going on in November, and will likely get bombarded with messages from other companies this time of year. The same goes for B2B services and products.

When you launch an early Black Friday, Cyber Monday sale event, you can help customers get all their shopping done early and offer different discounts. You could offer:

  • Limited-Time Offers
  • Daily Deals
  • Mystery Offers
  • Subscriber Specials

Make it easier for your clients to make a buying decision. Look at what your competitors might be offering, and try to see how you can set your offers apart from theirs. 

4. Setup seasonal keywords

Keywords help move the conversation along with shoppers when they are interacting with your bot. They help your bot understand when people ask it questions outside of the flow you’ve built. 

Think about what people are likely going to ask your bot around the holiday season:

  • What are your shipping times?
  • How can I return my order?
  • What are your latest deals?
  • How do I apply a promo code? 

Conclusion

The more value you can give to your customers and clients, the more you communicate with them on their terms, the more likely they are to give you support back for your business and buy from you. 

Remember that Thanksgiving Marketing is all about sharing and caring for your clients. Meet them halfway, add humor and empathy, and help solve their pain points so they are able to relax this holiday season. 

In addition, we all know that this year has been one of the toughest, but despite the global events, there is still a brighter side to look at and things to be thankful for. We’re thankful that amidst the circumstances, many of us have still been able to keep our businesses afloat and even rise despite the hardships. Financial needs and goals are still being met and above it all, we are thankful for our family’s health and safety. 

Let’s remember all the good things and look forward to better and newer things to come!

Author Bio:

Rebecca Matias

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

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