By 2020, it might be possible that 30% of websites sessions will be accessible without the need for a screen. You might significantly ask how will it be possible. Literally, this will be made possible by a voice-only search that can allow a user to browse consumer information, website, and the internet without scrolling through desktop and mobile devices. The voice-based search engine listens when the user talks and ensures delivery of quality, accurate and easy-to-understand information from your website.
What is voice search
It is a speech recognition technology that allows users to speak instead of typing words in the search query to generate content from a website. This audio technology analyzes the voice query via speech recognition and orally delivers results to the user.
However, it might seem to be a new technology but this tech has been there in the market. For instance companies like Google Assistant, Microsoft Cortana, Siri, Amazon Alexa utilizes this voice search approach as part of user experience in content search. Nevertheless, voice search technology concepts like speed-to-text and voice dialing are some examples. In terms of optimization, it is not only specific devices that can be optimized for voice search but also websites, platforms, and brands.
Related: Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]
Impact of voice search on SEO ranking
Voice search has significantly improved user experience in pursuit of related and relevant searches and it is because of this fact that by 2020 half of online searches will be conducted using vocal searches.
The aim of SEO is to provide the user with the most valid search result prioritized at the top for a fast experience. Voice search is one of the most convenient user search interfaces.
In connection to that, many tech companies have employed blogger outreach services to ensure online consumers find them first on the top search page results. These services come at a cost for writing content that sells your business that once posted on guest sites improves the SEO rankings of your site and also helps to raise the domain authority of your site.
Strategies on how to optimize for voice search SEO
Users adopt voice search with specific needs, for example, complete an action like listen to a song, access information, or purchase a product but regardless of the aim, google for instance uses a common algorithm to rank sites being visited. Therefore, below are several ways on how to improve voice rankings irrespective of user intentions.
Here are several ways of improving voice search ranking.
1. Use of long-tail keywords
Different search engines including Google deliver results to meet people’s desires while taking into consideration the intent and context. This makes it become quite important for the inclusion of long-tail keywords, phrases that are highly searchable and demonstrates clearly the intent of a user.
Actually, Microsoft has discovered that voice queries are generally longer than typed words . for instance ” Chrismas eve discount new Samsung Galaxy 5″ is a long- tail that suggests that the user is seeking to use Christmas holiday in pursuit of buying a Samsung phone at a cheaper price. This search brings better results than having searched for Samsung Galaxy 5 which can bring other things like the latest information concerning the device etc.
2. Optimizing mobile device and voice search.
Getting a quick answer can be easier via talking into a phone than having to type on sometimes a tiny screen or even stop to tap away the time you are driving. Moreover, mobile queries are normally designed by voices and that figure will keep growing in a couple of years to a predicted percentage (50%)
For a fact, Google moved toward mobile-first indexing in 2018 that made its site more friendly. Taking action to verify the version of your site for mobile device and avoiding flash, helps to minimize load time and ensures that each page is ready.
Related: Mobile-First Indexing: What It Means for SEO and How to Prepare
3. Use of structured data
This makes search engines give more accurate results after scanning and understanding your site’s content by use of the said structured data. A reference can be sought from Schema.org on a full list of standardized formats that meet your website page info and classification in an easier way that Google can digest.
4. SEO top rule stands
It talks about creating valuable content that can speak to readers’ challenges, addresses their pressing points. Moreover, Google’s search quality rating guidelines, it notes that “lack of purpose pages should be rated lowest quality.” To avoid this it is important to integrate meaningful answers for popular questions from precise and captivating content. For instance, you can go a step further and read out loud what you have written, if it is sensible then google voice recognition will capture it too.
5. Employ the use of local searches
This involves a search based on the nearest location, i.e include ” near me” in order to get the best-related results. Many people around the world search for what could be nearest to them. In relation to this, many consumer platforms use location-based queries to bring the best search and results — a good example is Google search. For instance, you can search’ cheap housing in California’ instead of ‘cheap housing’. The latter will give very generalized results showing housing anywhere in the world but the former will only take you to California-related results.
Related: Localized Digital Lead Generation: Strategies to Attract B2B Customers
6. Ensure your website loads quickly
Many search engines prefer to prioritize websites that load quickly to give users a fast experience. According to Moz, one of the signals adopted by Google to rank pages is site speed.
You can speed up your site loading by doing the following:
- Avoiding post-click landing pages.
- Enabling compression.
- Speeding up server response time.
Am I able to view my voice search Ranking?
voice search is critical to the improvement of brand awareness and more on conversions so that you can see your voice search rankings to and track improvement. We have digital agencies that are able to run queries, track and give a report on rankings to its clients so one can recruit them for that purpose. Briefly, the point is to keep optimizing the above-recommended voice SEO practices and ultimately you will be able to see good fruits.
Voice search is currently being adopted by a majority of platforms to make interactions between users and content more convenient. It is therefore of great importance that those in online business adopt this too alongside collaboration and adoption of other SEO tools. Once you create your platform that runs on a desktop, mobile app or website remember to include voice recognition features to meet some clients’ special needs eg. those with physical disabilities like not being able to type.