Not your Typical ABCs: What you Can Learn from Alphabet, Google’s New Company

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If you’ve been following the news lately, the IT crowd is abuzzed by Google’s introduction of a new company under which the search engine giant becomes a subsidiary – Alphabet.

For Google’s Larry Page, this is not something you wouldn’t expect from a company that never downplays the billion-dollar potential of any crazy idea.

“We are still trying to do things other people think are crazy but we are super excited about,” he said in an official blog entry, alluding to Google’s successes with Android, Maps, YouTube, and Chrome.

As technology continues to progress in scale and complexity, the least a daring company can do is to stay complacent with the way it runs things. That is why Google’s founders created Alphabet on August 10 to serve as an umbrella organization of independently run companies (Google, of course, included).

“Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet

instead,” said Page, who now runs Alphabet as CEO alongside Google cofounder Sergey Brin as President. Former Google Product Chief Sundar Pichai assumed command as the search engine’s CEO on August 10.

But, why does it matter?

Well, it matters a lot to Google’s desire for improved efficiency. As it sets its eyes on acquiring more companies under its wings, it also sees the importance of a strong network of self-developing brands. By replacing itself with Alphabet, it allows itself and subsidiaries like Life Sciences and Fiber to exert greater focus on completing ambitious ventures that will benefit their constituents.

For B2B entrepreneurs, this could pass off as an example of an innovative business decision based on an optimistic view of the future. What it shows is the need for companies to take the risk of trying these ABCs to success:

Amplifying current strengths.

Just like what Google did, it is a must for B2B companies to identify their current strengths and figure out how to make them stronger as well as make them more resilient to future challenges.

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Besting current gains through creativity and leadership.

Page knew that the companies under Google can continually outshine themselves if given ample space to explore opportunities and develop ideas. This reflects how sound leadership and a commitment to putting new products to the table brings out the potential in a business idea, which can be expanded by hiring the right people and demolishing creative barriers.

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Capitalize on your niches.

Throughout its existence, Google expanded to various niches and has since never failed to identify new exploitable areas. For an example, take X Lab, the company’s venture into the drone delivery business. While the Wing service is currently being improved, Page and his colleagues are positive that given the ample space provided by the creation of Alphabet, Wing will eventually take off to become another crazy idea worth the time and energy. And this is something the B2B crowd shouldn’t overlook.  

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