Marketing campaigns are not free from problems, and more often than not, we find ourselves in an extremely precarious situation when things turn south. Our answer is marketing troubleshooting.
However, how do we engage in marketing troubleshooting and how can we able to do something about all of this?
In this short guide, we’ll show you how you can check if your campaign is performing well and the first checks that you should do if something does go wrong.
Marketing Troubleshooting 101
A downward moving marketing campaign is not the end of the world for your business. It is still an opportunity. How? It is the perfect opportunity to reassess whether or not you are doing something right. If not, then it is a new opportunity to do something you have never done before or try out something you thought would not work. Reality is, you will never really know unless you try.
Consider the following tips in reviving your marketing campaign.
#1 Review your marketing strategy
It’s a basic practice. When one strategy does not work, look at it again and try to see what went wrong. Did it lack the much-needed information for clients to make an actionable decision? Was the message clear? Did you hit the mark?
When you do a thorough review, you may have the good fortune of not having to overhaul the whole marketing plan. In most cases, all you need to do is make little adjustments here and there until you find the right formula that will attract your target market.
Look at all the aspects of your marketing plan or strategy and put yourself in the shoes of our target client. If you were in their shoes, would you buy the product? Would you be inclined to avail of the service that is being offered? While this may be difficult at some point due to your personal biases towards your product, it is not utterly impossible to do.
To be on the safe side, consider getting a third party perspective on the matter. Consult other members of your team, huddle with a couple of people you trust outside of your company and see what they have to say. And while you’re at it, do it quick!
#2 Be more creative.
Most of our marketing problems do not spring from a lack of money, but rather from a lack of ideas. Quite often, the best marketing approaches come from the purest realizations in life. You can get inspiration everywhere! All you have to do is pause and make time to observe the way people around you respond to specific stimuli.
When you discover the unique ways that people respond to specific motivations, think about how to bring it a little further. Beyond the stimulus is the need for people to act -buy your product! But before you can make a sale, you should have caught their attention already. And you can only do this with a very creative approach.
#3 Get rid of the “Think out of the box” approach.
We have heard it time and time again that we should “think out of the box?” But why think within the bounds of a box at all? This digital age requires that we think as if there is no box at all! Your product or service is only as good as you perceive or package them to be. Avoid restricting your business by thinking, “this cannot be done” or “this is quite impossible to do.” At the end of the day, what will spell the difference between you and your competitor is how daring you are to carry out your vision.
#4 Meet customer needs.
If your marketing campaign is taking a downward trend, ask yourself, “Does it meet the need of my customers?” You also have to come to a realization that marketing your product mostly goes beyond meeting a single need. You will be surprised to know that marketing is mostly also about making a need. When things are not going well for you, you need to find a way to create an artificial curve.
Simply put, find a way for your customers to feel a need for your product.
#5 Be relevant.
An effective marketing strategy is relevant. It means, your product or service is positioned in such a way that it is applicable, timely and appropriate. Being relevant relates heavily to meeting a need. What may have been a need before, may not necessarily be the same at present. As a business operator, it is essential to discover what is relevant to your customers continuously. When you do this, it just might create the artificial curve you need to get back on track.
As you can see, engaging in marketing troubleshooting does not have to be so hard if you think about it. There are plenty of things that you can do to sort things out!