How Did You Fare in the First Trimester of 2014? A B2B Marketing Evaluation


How Did You Fare in the First Trimester of 2014 - A B2B Marketing Evaluation

The first 4 months of the year are over, and it’s now time to assess how your marketing efforts are doing so far. The first trimester is oftentimes very crucial in laying out the groundwork for the rest of the year, as well as in sparking a much-needed momentum in lead generation productivity.

It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation. This goes hand-in-hand with making sure the products and services offered to the target market can live up to expectations and will generally sustain the return on investment.

Here are some of the things you could ask to see where your efforts stand:

    • Is your online presence getting stronger? Much of the activities and event that will happen during the rest of the year will heavily depend on the kind of online presence you have right now. If the year didn’t start quite right in making a noise on social media sites, blogs and forums, you may have a hard time in carrying out future web-based plans. Build a strong presence early on.


    • Do you see your business flourishing in your chosen market space? Some industries are very competitive and it might get the better of your marketing team at this stage of the year. Building that initial thrust can be a difficult task, and at this point you need to ask your team if the goals you have set at the start of the year are still achievable. By now you should have a clear picture of the marketing challenges that may be slowing down your progress.


    • Is your marketing campaign more successful in pushing or pulling? There are campaigns that thrive on both inbound and outbound marketing, and sometimes it’s hard to determine which one to really focus on. If you plan to maintain a balance between the two, make sure the objectives of each of the approaches are well-defined, and that your personnel will not suffer from any identity crisis.


  • Do your products and services stand out? Every business claims that theirs is unique. But it’s imperative that you look at what you’re offering from an objective point of view and start asking yourself whether or not you have what it takes to get ahead. If you don’t have the neutrality to do that, perform surveys and evaluations to see how people view your business.