When we were kids, we would always submit ourselves to endless tirades of life lessons from our mothers, especially when we’ve done a boo-boo. Unlike our fathers who are generally reserved, mothers like to repeat the same things over and over, and sometimes we would get tired of listening.
Of course when we’ve gotten older we gradually understand where they’re coming from. Their little nuggets of gold are the ones we shouldn’t forget no matter what kind of undertaking we pursue in our lives.
For us marketers, we need to keep the lessons from our mothers alive in our hearts so we would always maintain a certain level of tenderness and character in our business image.
Any of these common lines familiar to you?
“Do what you love to do, and give it your best.”
They always tell us to look into ourselves and discover the innermost desires of our hearts. And why not? If we’re lucky enough to end up doing what we’ve always wanted to do, it’s easier to be successful, because the passion is organic and there is joy in every step.
In business, nothing is more profound than finding excellence in doing what you do best. Whatever it is that you do for your customers, stick to it and give them the best you can offer.
Respect the elderly. Share your food. Say “please” and “thank you”. These are the lessons that only mothers can give during the earliest stages of our childhood. This is the foundation of what we are to become, and our mothers serve as a guide so we would stay compassionate towards others.
“Don’t mind the bullies.”
Our mothers would never teach us to retaliate against those who have done us harm. They would always teach us to forgive and understand even when it’s hard to do so.
Just like in business – as there will always be people who won’t be pleased no matter how good you are. Think of their feedback as something that would help you understand them better so you could improve as a service provider.
“Be grateful for your blessings.”
As kids we would often complain about something lacking in our lives, but our mothers would remind us to instead be thankful of what we have. They always instill a sense of humility and contentment so we can appreciate the good things in life rather than those that we don’t really need.
Whenever we feel like we’re insignificant and unwanted, our spirits can easily be lifted by our mothers’ reassuring words. They would tell us how our unique characteristics shape our whole being and help us stand out among a crowd of ordinaries. They would encourage us to make the most out of our rare abilities and talents so others would learn to appreciate us for who we are.
So if you feel like your business is too ordinary to be noticed by people, remember what your Mom told you – you’re special. The question is: what is it that makes you special?