SDRs have taken the market by storm in the last few years. Many new SDR services have taken the stage and many businesses have taken full advantage of this. The question however is whether or not this is the right choice for your business.
There are quite a few nuances that surround SDR services that are worth taking a look into before making your decision. Today, let’s talk about the advantages as well as the disadvantages of incorporating SDR into your company.
The Pros
Cost-Effectiveness
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Fast-paced
A big part of why establishing an internal SDR is more expensive than outsourcing it as it has a lower setup and consumes more time before you can start generating ROI. When you outsource your SDR service, it still takes time, yes. However, if you hire the right people, they will all be working in your best interest and it’s going to be time well invested.
Having a fully outsourced SDR team, your consultations, negotiation terms, etc. will be much faster versus having to build an in-house team from scratch.
Less Effort
As stated already, it takes less effort to outsource than building an in-house team. Although, don’t confuse it with it not taking any effort at all. Many misunderstand outsourcing as kicking back and relaxing after you hire a firm and letting them do all the work for you.
Outsourcing is simply the easier option, but you still have the responsibility to provide them with all the right information to help them fulfill their jobs. You have to be on top of all tracking metrics for your SDR team to adjust their outreach strategies accordingly. That being said, it won’t take too much effort nonetheless. So, outsourcing your SDR team is the best investment and use of your time.
No special skills needed
Hiring an SDR team is nothing to be intimidated by as it doesn’t require any special skills at all. You need to set certain success criteria, do the general overseeing of the operations, and do the negotiations which is certainly doable and not strenuous work. Whereas hiring an internal team, will require more skills as you have to set up a recruiting pipeline, you have to learn how to interview SDR yourself as well as evaluate their work. So, if you don’t have any prior experience in this field, you’ll have a harder time.
Related: Sales Development vs. Appointment Setting
The Cons
Data tracking. A lot of it.
In this case, whether you have an in-house or an outsourced team, you have to do a lot of data tracking. However, if the company you hired is outside of your immediate input, you need to do even more data tracking than usual.
Information that goes unnoticed and unchecked
Your SDR reps will have access to all the types of information that can make your products or services outperform those of your competitors and as we all know, nothing is more valuable than your prospects and customers being able to echo back to you their exact needs and expectations.
However, since SDR companies rarely receive incentives for you with your client’s and prospect’s feedback, it can easily fall through the cracks. So, keep in mind that you would have to invest a little more to increase your chances of getting that crucial feedback. At the end of the day, it is all on a case-to-case basis and you will have to talk through it with your SDR team so that you’re all on the same page.
Not enough Transparency
As with every company you partner up with, you have to make sure that it’s one that you can trust and where transparency is not going to be an issue but a strength. So, when you scout for your SDR candidates, be sure to be careful with your selection process, ask all the right questions from the start, and lay down your conditions for transparency and control when it comes to all the data and information.
Conclusion and when should you consider getting an SDR team?
Now that you can properly weigh out the pros and the cons, there is still more than meets the eye. So whether or not you should outsource an SDR team completely depends on your company’s needs as a whole. SDR can only work if you find the right one for you. This means that you need to look into the ones who are experts in their field and are transparent about all the ins and outs of their operations with you.
Outsourcing your SDR sure does come with certain risks, but when you make the right choice after extensive research, it is worth the investment in time and finances.
