A Spoonful of Sugar makes the Sales go up: Business Lessons from Mary Poppins

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For over 50 years, the Disney full-length film Mary Poppins has enchanted generations of children. With her bottomless hand bag of surprises and fun-inducing tools, Julie Andrews’ unforgettable portrayal of a perfect nanny has left positive messages for kids and those who used (and still wished) to be.

To the business world, Poppins is never exhausted of important sales lessons to impart. And it is rather supercalifragilisticexpialidociously important for you to know and apply them to rake in sugar-sweet sales closes.

Always Look for a Spoonful of Variety. With Mary Poppins, there is never a dull moment. She has the ability to see elements of fun in a normally tedious task like taking medicine. This also drives the fact that market trends do not follow a linear and monotonous path and it is very important to know through sound market analytics tools that discreet changes can happen when you least expect.

There’s Always Room for Improvement. “Perfect in every way,” was how Poppins described herself. With that, she has the authority to size up others using her magical measuring tape. Although, perfection can be such a cringe-worthy term, it doesn’t mean that your business should stay where it is. Don’t settle for “good enough,” especially with regards your lead generation campaign. Always aim for quality B2B operations, and Ms. Poppins may give you her nod.

Be Imaginative. Blending live-action and animation was a tough challenge during Director Robert Stevenson’s time. Nonetheless, with a lot of discipline, he pulled it off with Mary Poppins, which garnered a whimsical and childlike charm that would last from 1964 and very well into the future. Using the same perspective to marketing campaigns also entails lasting effects. To put it simply, competition is not all about having the most resources, but knowing how to use what you have properly, wisely and creatively.

Leave a Mark. The part where Ms. Poppins leaves the children under her charge was rather sad, but we can rest assured that she will always remain in their hearts and minds. Don’t just say that your lead generation campaign is only focused on your conversion goals. Instead, try to leave a lasting impression on your customers. Expect referrals thereafter.

As we celebrate the 50th anniversary of Mary Poppins’ introduction to pop culture sentiments, we can rest assured that her songs and teachings will forever remain.