Whether you are running a small business or managing a big company, you need to work hard to keep all the cogs running together smoothly at the same time. And doing all these different tasks can take up much of your time and take your focus away from the more important things that you are doing, which is growing your business.
Good news is, you can automate most of these tasks and there are reliable automation tools you can use to make your life better and less stressful.
Here are some of those tasks as well as the tools you can utilize to finish these tasks:
Bloggers are one of the most influential groups these days and link building through them can easily add more stress to your resources.
Think about every action you have to make just to reach out to different bloggers.
- Scour the web for interesting blogs
- Find out relevant information about the blog
- Create and send a personalized pitch to each one of them
- Man your communication so you don’t miss anything
- Follow-up in case you didn’t get a response
Each of the actions mentioned above will take up a lot of your time if you do them manually. And how about if you are already managing a bigger outreach campaign? That will be such a daunting or nearly impossible task.
Luckily, there are tools like Buzzsumo, BuzzStream, Mailshake, Ninja Outreach, to mention a few, that make everything easier for you. Each of these tools has its pros and cons, so you need to check out each one of them to see which complements your business better.
Social Media Management
Social media can affect your brand and your business significantly. Like blogger outreach, it could be simple and easy if you are just running a small campaign. However, we all know that there is not just one social media channel, and you need different approaches when you engage users of each of these channels. Therefore, if you want to have a better reach and target, you need to utilize various platforms. And that, of course, is not only complicated but time-consuming as well.
Just think about managing your profiles every day on five different social networks. The tasks include creating at least two posts a day on each of them. What’s more, these posts need to be original and interesting. Can you imagine how much time you have to spend just to find and share this kind of content much more, creating one?
With the use of social media tools, such as Hootsuite, Buffer, Feedly, Social Clout, and Canva, you can create, share, and schedule your content on different networks at the same time, with different text on each of them.
Hootsuite and Buffer let you track and monitor your brand’s social media engagement. On the other hand, Social Clout allows you to track and understand which posts get the most real engagement. With “real engagement” we are not just talking about the likes and content. It also shows you which platforms deliver the best conversion and the demographics that got the best engagement.
Most, if not all, B2B companies favor inbound marketing over outbound marketing because it takes less time. However, that does not mean that all you do is sit and relax until your customers find you. It also involves a lot of cogs and wheels to make sure your brand becomes visible to your target. These parts consist of content creation, SEO, link building, and many more.
Hubspot, Marketo, and Leadfeeder are some of the tools/software that help businesses cope up with the various tasks in inbound marketing. These tools – from keyword generation to personalized content — make it easier for your audience to come to you.
Lead generation is important but if you do not know how to nurture them, you might lose a great number of these leads along the way.
When you nurture leads, you make sure that you are sending relevant and personalized messages in every step of the buyer’s journey. In order to do that, you need to ensure that your target audience gets your content at the right time – and that requires a lot of resources. When it comes to lead management and lead nurturing, HubSpot has a number of automation tools that help businesses with their lead generation/nurturing campaigns. These tools enable them to spend less on repetitive tasks and more on what will scale the growth of their businesses.
There’s no such thing as a one-size-fits-all marketing strategy. Each person has different needs and preferences. To make it even more complicated, these preferences and needs change with time. Therefore, there’s no guarantee that your campaign will work in the next year or so no matter how successful it is today.
With that, businesses need to track their metrics and KPIs regularly, so they’ll know which channels are successful and which ones need improvement. These data will also allow you to make strategic decisions as you move forward as a business.
Growing Your Business Takes a Lot of Work, but…
You don’t have to do everything manually when you can automate them and become more efficient. By using some of the tools suggested above, you can easily free up your internal resources allowing you to grow and develop the most important parts of your business.