Should your business join the branded app bandwagon? That is the question bugging most businesses these days. Lately, it seems the trend for effective b2b lead generation is to not only have a website, but to have a branded mobile app as well. A lot of successful b2b businesses not only have a good telemarketing company doing cold calling for them and utilizing social media to find quality business leads, they are also offering mobile apps that make their products and services more portable. So, should you hire an app developer to create a mobile app for your lead generation campaigns or not? Consider the following pointers before you jump on the wagon
- Usability – as with anything in business, before you implement anything, you have to take into consideration whether your business sales leads would indeed be able to use your app. Every business type can develop its own app based on its business model, but some businesses will find it more challenging than others. For example, while an IT business can easily develop an app that would be a certain hit with their business leads, an automotive business would find it a bit more difficult to create an app that their leads would appreciate (but it certainly is not impossible).
- Platform – if you do decide to launch an app for your business, you have to decide which platform you will launch in. iOS and android phones are equally popular nowadays, so it is best if you launch on both platforms. However, if you’re just starting out, you might want to gauge the reception of your apps first. If you launch on both platforms immediately and your target b2b sales leads didn’t think it provided anything substantial, you’ll just end up wasting your finances.
- Device – with plenty of mobile devices to choose from, you have to consider which devices your business leads are more accustomed to using. Obviously, launching on all devices allows you to attract a larger portion of your target market, but you must be prepared to market your device on each device equally.
- Developer – choosing your developer is as important as choosing to launch an app. Developing mobile apps is an expensive project, and you wouldn’t want to waste your time and resources.
Once you’ve completed your app, don’t rush to launch immediately. Take time to test your app on a small group of your target market so that you can iron out any bugs in the system before you introduce it to all your business sales leads. This way, when your business leads eventually download your app, you wouldn’t have to worry so much about unexpected errors or your app suddenly crashing.