By: Nick Stamoulis
If the Internet didn’t exist and you found a way to drive thousands of people to your brick and mortar store in one day without spending a dime and you knew that way would work every time you did it, would you take advantage of that opportunity? Who wouldn’t, right?
Well, that’s essentially what search engine optimization is. Do it yourself and it doesn’t cost a dime. The only commitment is the time it takes to optimize your website properly. Otherwise, there’s no expense. And the traffic is targeted traffic. Do it well enough and you’ll get a lot of targeted traffic. Why wouldn’t you do that for your business? But of course, if you have the budget for SEO services, why not?
There are a lot of reasons to perform on site optimization for your website. I can’t think of any for not doing it. But is SEO alone enough?
I’m probably one of the few SEOs that will tell you that you should probably do more than employ SEO techniques for your website. Optimization is the place you should start. But, generally speaking, you don’t ever just want to rely on one marketing method alone. You want to get the word out about your company as far and wide as possible. That means using social media, pay per click advertising, display advertising, offline advertising, local networking, and as many other ways as you can find as well. Try new things. Do not be afraid to maximize your site with search engine optimization. Keep the things that work, toss out the things that don’t.