Callbox: European Lead Generation Success Stories
US-based IT GRC Services Company Gains 180 Sales Appointments
The Client is a full-service IT firm with a multi-disciplined team that can handle every aspect of business IT.
Our highly effective Multi-Touch, Multi-Channel Marketing Approach swiftly converts prospects into qualified sales leads in half the usual time, specifically in the context of Europe.
Today's empowered customers control their buying journey. They choose their information channels, and marketers must meet them where they are. The explosion of communication channels presents both challenges and opportunities. While navigating this complex landscape is undoubtedly demanding, the potential to reach customers has never been greater. At Callbox, we understand this dynamic ecosystem. That's why we've meticulously developed and refined our AI-powered, multi-touch, multi-channel marketing approach.
Callbox, utilizing the advanced Callbox GPT, commences contact through targeted email campaigns. These campaigns feature attention-grabbing subject lines, concise yet precise body text, and compelling calls to action, resulting in improved open and reply rates. Thousands of initial and follow-up emails are sent through Callbox's AI-driven email system, which includes open-and-click tracking and KPI reporting capabilities.
To generate conversations and responses from prospects, Callbox’s SMART Calling System facilitates outbound calls through SMART Calling, a process that involves analyzing email open and response times, as well as other online activities. By doing so, prospects who are most likely to be reachable at any given moment are prioritized and moved to the top of the calling list. This strategic approach leads to higher conversion rates for your marketing campaign.
Callbox empowers you to harness the full potential of social media for lead generation. Our innovative social media feature helps you identify promising leads by automatically searching the web for profiles similar to those in your existing contact list. This targeted approach allows you to connect with individuals who are more likely to be interested in your offerings, maximizing your chances of converting them into qualified leads.
With HubSpot’s free live chat installed in your website, Callbox representatives are accessible for 24/5 live chat, providing an opportunity for your website visitors to engage with the Callbox team in real-time. This facilitates faster conversions. When qualified prospects are identified through chat sessions, they are added to your Target List and appropriately tagged. These prospects are then nurtured through a combination of manual and automated touchpoints, ensuring effective communication and relationship-building.
We specialize in designing, building, and optimizing landing pages to increase campaign conversions and assist you in building a database of leads. Our landing pages serve as your campaigns' central hub, providing prospects with valuable information and resources. They also feature robust online forms for collecting lead information. When a submission is made, the data is automatically sent to your HubSpot CRM, simplifying the management and qualification process.
We recognize the power of instant messaging as an effective tool for nurturing leads, following up with prospects, and confirming, reminding, or rescheduling sales appointments. Our Callbox team leverages messaging platforms such as WhatsApp and SMS to facilitate efficient communication with prospects. Whether it's addressing inquiries, offering valuable resources, or simply checking in to provide personalized support, we are always available to establish timely 1:1 touchpoints.
Webinars offer tremendous benefits for businesses. They provide the opportunity to engage with your audience in various ways, such as educating them about specific subjects in your industry, explaining complex products or solutions, selling without being overly aggressive, generating new leads, and nurturing current or future customers. If you choose to incorporate webinars into your Callbox campaign, they can complement the other channels and tactics we employ. Callbox assists you in planning, promoting, running, and managing online events. We handle the end-to-end marketing of your webinar, from initial planning to the wrap-up stage.
Client success is our priority. We're proud of the industry recognition our work has received across Europe.
The Client is a full-service IT firm with a multi-disciplined team that can handle every aspect of business IT.