Client Success Story
HR SaaS Event Callbox Impact

Callbox’s Impact on HR SaaS Event Attendance

Sales Appointments
54
Marketing Qualified Leads
287
Webinar Attendees
189
Industry
HR SaaS
Location
Cincinnati, OH
Headquarters
Ohio, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
Cincinnati, OH
Target Industries
Technology, Healthcare, Retail, Finance, Manufacturing, Professional Services, Education, Construction, Hospitality, Nonprofit Organizations
Target Contacts
HR Managers, Talent Acquisition Specialists, Recruitment Managers, HR Directors, Employee Engagement Specialists, Learning and Development Managers, People Operations Managers, HR Software Decision-Makers

The Client

Founded in 2012, the Client is a cloud-based HR software solution that helps small and medium-sized businesses streamline employee management. Offering tools for recruitment, performance tracking, and time-off management, the Client automates essential HR processes, enabling companies to focus on growth and enhancing employee satisfaction.

The Challenge

The Client, a growing company expanding into the U.S., struggled with low event attendance and poor engagement, limiting their ability to generate quality leads. They partnered with Callbox to improve their email follow-up strategy, using personalized, timely emails and additional touchpoints like calendar invites and SMS reminders. Callbox also tailored their event promotion to better resonate with U.S. market trends.

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