3-Month Program Accelerates Sales for Cybersecurity Vendor
Sales Appointments Booked
58
Marketing-Qualified Leads
162
New LinkedIn Connections
540
Industry
Cybersecurity / Data Security Software
Location
United States
Headquarters
Miami, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide
Target Industries
Finance, Healthcare, Manufacturing, Technology, Government
Target Contacts
CISOs, IT Security Directors, Compliance Managers, CTOs, Heads of Risk and Data Protection
The Client
The Client is a U.S.-based cybersecurity company providing enterprise-grade data protection and threat detection solutions. Its platform enables organisations to safeguard sensitive data, monitor insider threats, and maintain compliance with evolving regulations. By offering advanced visibility and analytics, the Client helps security teams reduce risk and strengthen their data security posture.
The Challenge
Expanding into highly regulated industries presented challenges. Many target accounts still relied on legacy systems, making it difficult for the Client to create urgency around adopting modern cybersecurity solutions. Internal teams were tied up with lengthy sales cycles and customer management, which limited outbound prospecting efforts.
