In the face of social media, mobile devices, and hundreds of other technological ventures, it’s easy to assume that email has become a thing of the past. This couldn’t be further from the truth. Email marketing is alive and well in 2016 and it’s showing no signs of slowing down.
Why should your business use email marketing to reach its goals? Today I’ll show you some exciting statistics, followed by an infographic that will help you solidify an email campaign for maximum success.
What Email Marketing Can Do For Your Business
While social media offers real-time engagement, emails offer a more personalized channel to reach a targeted audience. Email marketing goes far beyond lead generation and instead, helps drive people to your product or service based on their familiarity with your business and your brand.
Here are some intriguing statistics that will get your and your employees excited about an email campaign:
- On average, email marketing offers a 4,300% return on your investment in the US.
- Email conversion rates are three times higher than social media, with a 17% higher value per conversion.
- 91% of consumers check their email at least once a day on their smartphone.
- Email is almost 40 times more effective at acquiring customers than Facebook or Twitter.
When your business is starting a blog to bring in more leads and customers, an email signup should be at the top of your list. You can start sending messages to the right people who have a vested interest in your brand.