The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

In the face of social media, mobile devices, and hundreds of other technological ventures, it’s easy to assume that email has become a thing of the past. This couldn’t be further from the truth. Email marketing is alive and well in 2016 and it’s showing no signs of slowing down.

Why should your business use email marketing to reach its goals? Today I’ll show you some exciting statistics, followed by an infographic that will help you solidify an email campaign for maximum success.

What Email Marketing Can Do For Your Business

While social media offers real-time engagement, emails offer a more personalized channel to reach a targeted audience. Email marketing goes far beyond lead generation and instead, helps drive people to your product or service based on their familiarity with your business and your brand.

Here are some intriguing statistics that will get your and your employees excited about an email campaign:

When your business is starting a blog to bring in more leads and customers, an email signup should be at the top of your list. You can start sending messages to the right people who have a vested interest in your brand.

Check out the infographic below for all the tips you need to formulate your next email marketing campaign. Let us know how it goes in the comments!

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Email to the Rescue: Creative Ideas to Contact, Connect and Convert
Overcome growth roadblocks using inventive email tactics to drive acquisition, engagement and retention.