In your B2B marketing campaigns, what lead generation channel do you use?
Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.
But here are the reasons why EMAIL MARKETING should be your bread and butter:
Email marketing has an ROI of 4,300%
Source: Direct Marketing Association
Revenue from email has increased by 28% from 2013-2014
Source: Email Marketing Industry Census 2014
60% of marketers believe email marketing produces positive ROI
Source: Marketing Sherpa
40% of qualified leads discover sites via email
Source: Marketing Land
64% of decision-makers read emails via mobile devices
Adding social sharing buttons to email messages an increase click-through rates by more than 150%
56% of businesses plan to increase their email marketing efforts this year
More AMAZING Email Marketing Tips!
Achieving 13 Business Goals in One Strategy! Use Email Marketing
Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite