Callbox Cleans Up Expansion Clutter
14 Qualified Appointments
2,383 Phone Conversations
Industry
Commercial Cleaning
Location
NSW, AU
Headquarters
NSW, AU
Campaign Type
Lead Generation
Target Location
Sydney
Target Industries
Transport, Medical / Dental, Accounting, Manufacturing, Engineering, Hospitality
Target Decision Makers
General Managers, Operation Managers, Maintenance Managers, Office Managers, Owners
The Client
The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres.
With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. Its main objective is to provide a painless experience for its customers by providing self-audited and performance-managed service teams and going the extra mile to give their clients excellent commercial cleaning and property services.
The Challenge
- Disparate market expansion strategies
- Inadequate inside support
- Unqualified prospects
Prior to working with Callbox, the Client had its own inside sales team that generated leads and closed sales for the company. Despite efforts to broaden its client base, the marketing team struggled to produce additional leads and obtain more appointments in order to carry on its plan of expansion. Upon taking a closer look at their inside sales activity, it became apparent that the primary strength of the sales staff was in making sales, not in prospecting. As a result, the Client found itself unable to identify qualified prospects and increase sales.
The Client desired more customers that require at least three times a week of cleaning services. To achieve this goal, the Client determined that it needed peripheral support from a reliable lead generation company, and decided to outsource an outbound telemarketing service for the first time.
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