Digital & Paper: How Content Marketing Affects Consumers [GUEST POST]

Digital & Paper: How Content Marketing Affects Consumers

In today’s world, more and more business owners are realizing the role that content marketing can play in helping them win new business. If you’re trying to learn more about how content marketing works, this is the article for you. Below you’ll find information regarding how common forms of digital and paper content marketing can affect your consumers:

#1: Blog Posts

One form of online content marketing that is incredibly effective is blog posts. As many advertising experts know, this form of marketing involves developing highly original, information-rich blog posts that help you connect with your target audience in a personal, more interactive manner. One of the most effective forms of blog posts is the Q & A style. This format involves you requesting your audience to ask specific questions regarding your brand. You then post their questions with answers in your post.

In addition to being incredibly interactive and therefore effective in optimizing the relationship-building process, blog posts are important because they can be shared. By placing Share Buttons on the web pages where your blog posts appear, you can forward your content to people on social channels like Twitter, Google+, Facebook, and more. When your content is forwarded this way, you’ll be able to reach more people and thereby increase your sales.

#2: Social Media Optimization

Social media optimization can be one of the most effective content marketing strategies you ever use. By producing content in the form of things like tweets or aesthetically appealing images, you can draw attention to your brand in an organic, immediate way that gets online audiences buzzing about your brand. There are a wide range of social media channels you can share content through. Some of them include:

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
  • Instagram

There are multiple content marketing strategies you can use to make your brand more visible on these platforms. As noted in Social Media Examiner, one strategy you could use is a Twitter poll. These polls are a great way for you to post a question regarding your brand and then allow your target audience to respond.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

In addition to making your brand more visible, the polls function as a type of research through which you can gain more information about things like which products your target audience finds most cost-effective.

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#3: Poster Ads

Coleman Sleeping Bag Ads
Coleman Sleeping Bag Ads

One type of content marketing that can draw your consumers to your brand is the use of a poster ad. What’s great about poster ads is that they can be placed in a wide range of public settings, including schools, bus stops, laundromats, and any other arena that you know your target market will frequent regularly. The benefit of posters is that when you hang them, they’ll be visible to prospective customers for as long as they are up.

On the other hand, a print ad is typically trashed once the prospective consumer reads the newspaper or magazine. Another great benefit of the poster is that when you choose a high traffic display region, the audience may pass the ad repeatedly. This ongoing exposure can increase the likelihood of conversion.

Related: Stick to these Three S’s for Creating Viral Video Content

#4: Flyers

Photo Credit: Mcdonald

Another form of content marketing that can affect the way consumers view your brand is flyers. This traditional form of marketing can be incredibly effective because it impacts your audience in a visual manner. An aesthetically innovative or visually appealing image can catch your audience’s attention and get them interested in your product or service line. Flyers can also play an integral role in the brand recognition process which involves making your target audience increasingly familiar with your product or service line by ensuring that they see your company’s logo constantly.

Flyers are really simple for businesses to get a hold of as they just have to be made through  Adobe Express flyer maker. Then, they are ready to be put in the waiting room of an office or be handed out at community events for potential customers to access.

If you’re serious about making your business as successful as possible, it’s important to tap into the power of content marketing. Use the information and advice found above to ensure that your online and offline advertising endeavors result in an excellent return on investment!

Author Bio:

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

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