5 Social Media Trends in Canada and What They Mean for Lead Generation

5 Social Media Trends in Canada and What They Mean for Lead Generation

Now that 80% of B2B buyers expect the same buying experience as their B2C peers, B2B marketers increasingly look toward their B2C counterparts for inspiration. Social media is One area in B2B marketing where the “consumerization” of B2B is strongly being felt, and nowhere is this shift more significant than in the Canadian lead generation space.

According to a 2017 eMarketer report, B2B marketers in Canada now use tools that traditionally belong to B2C teams in order to help them better understand their target audience and improve their marketing programs. Social media management platforms rank as one of the leading B2B tech spending categories for Canada-focused marketers, with lead generation as a primary goal for their marketing investment.

In addition, findings from Social Media Examiner’s industry study from 2017 indicate that, on some level, B2B and B2C social media strategies continue to converge. This is shown, for example, by B2B marketers’ growing adoption of B2C platforms such as Facebook as their preferred social channel.

All this means that Canada B2B marketers need to look at overall social media developments, not just the partial blips that customarily show up on their B2B-calibrated radar. That’s exactly what we’ll do in this post. We’ll dissect the five biggest social media trends in Canada and talk about how each of them potentially impacts lead generation.

 

1. Preferences slightly differ from U.S. audiences

Pollara’s latest SOCIALscape report shows that 91% of Canadian adults online have at least one social media account (predominantly Facebook), which they access more often through mobile (60%) than via desktop or laptop (35%).

Using social media data compiled by Statista and research carried out by the Social Media Lab at Ryerson University, here’s how Canadian social network preferences compare with U.S. users:

Social Network Preference - Canada vs United States - Plot

What This Means for Lead Generation:

While some data points indicate that Canadian social media access closely aligns with U.S. users, we need to take note of some key differences.

First, we see that the level of mobile access is almost twice as much as desktop/access for Canada-based users. But, for U.S. audiences, this number reaches 91% (a 9:1 mobile-to-desktop access ratio).

Next, while both U.S. and Canadian social media audiences overwhelmingly prefer Facebook and YouTube, the popularity of other major social media platforms tends to be very different in the two countries. Take LinkedIn, for example. It’s the third most popular social network in Canada but only ranks sixth place among U.S. users.

Related: A Lead Generation Guide for Canadian Businesses

 

2. Popular pages tend to be brands or companies

Nearly two-thirds of social media users polled in the Pollara survey say they follow company, brand, or product pages. Here’s the entire list of page types that Canadian social media audiences tend to engage with:

Page types that Canadian audiences tend to engage with - Plot

What This Means for Lead Generation:

With almost two-thirds of social media users following a company or brand, there’s tremendous potential for building and cultivating a community around your company or product among Canadian audiences.

Also, knowing the kinds of pages that resonate with your target audiences as consumers or real persons (not only in their business or professional lives) is a great way to make your target buyer personas even more representative of your customers, which in turn enables more personalized and targeted interactions.

Related: A Complete Cheat Sheet to Social Media Branding for Consulting Firms

 

3. Usage differs by province

The Pollara survey also breaks down Canadian social media usage by province. The top two social networks across Canada’s provinces consist of Facebook and LinkedIn, but the results also show some marked differences in usage among the rest of the major social media platforms:

Usage by Province - Plot

What This Means for Lead Generation:

If your social media advertising strategy relies on geographic targeting, then knowing how each Canadian province uses major social networks is the first step toward refining your targeting tactics and budget allocation. As the numbers show, a one-size-fits-all social media strategy most likely won’t work for Canadian audiences.

 

4. Engagement varies across platforms

We also find some clear differences in the user profiles and engagement levels across Canada’s top social media networks, as revealed by the Pollara survey.

Here’s how Canadians actively use the top social networks as measured by the percentage of social media users who check a platform at least once a day, post at least once a day, and share content at least once a day:

Social Network Activity - Canada - Plot

In terms of how social media usage varies across age groups for each platform, here’s what the Pollara results indicate:

Social Media Usage Across Age Groups (Pollara Results) - Plot

Lastly, here’s how the social media profiles (as described by the level of education) of Canadian users vary across the major social networks:

Canadian Social Media Users by Level of Education - Plot

What This Means for Lead Generation:

As you can see from the preceding stats, user profiles and level of engagement differ from one social network to another. Knowing these variations helps you match your social media strategy with your target buyer persona. This information allows you to pinpoint which platforms to focus on in order to maximize both your reach and engagement.

Related: Social Listening: The Power to Gain Business Insights and Increase Sales

 

5. Business adoption leaves a lot to be desired

While a full 47% of Canadian businesses acknowledge that social media drives digital marketing results, only 39% actually have some kind of online presence. Part of the reason for the disparity includes a lack of know-how and resources available for social media initiatives.

Still, Canadian marketers are ramping up their social media investments in order to capture more value from this channel. According to the recent Canadian Digital Marketing Pulse Survey, 71% of Canadian marketers plan to increase their spending on social media this year. In particular, 84% of Canadian marketers will expand their budget for Facebook; 59% say they’ll spend more on YouTube, and 48% will increase their LinkedIn spending.

What This Means for Lead Generation:

It’s clear that Canadian marketers are going where their audiences are flocking to. That means stiffer competition in the most popular channels. But you don’t have to go head to head with competitors to reach and engage your audience. If you really know your target customers, you know exactly where to put your time and resources. Again, take a more granular view of your social media audience and use these trends to help you develop the right tactic.

 

Build your digital presence, attract the right audience, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

We’d love to hear your thoughts on these social media trends in Canada.

Comment them down below! 🙂

 

 

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Leverage Social Media's Influence to Reach More Targeted Customers

Social Listening: The Power to Gain Business Insights and Increase Sales

Social Listening: The Power to Gain Business Insights and Increase Sales

 

Most people do not listen with the intent to understand; they listen with the intent to reply.

¬ Stephen Covey

 

The quote mentioned above pretty much sums up how we view listening to others. The same goes true for many businesses. Thus, it is not a surprise how many companies fail because they fail to understand their customers.

As a B2B company, you don’t have to walk this path, but you can start honing your social listening skills. When you begin to do that, you won’t have to wonder what went wrong with your market research. Instead, you will gain more business insights and understand your customers more.

 

The Science of Social Listening

Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, however, it is not as complicated as it might look or sound. In fact, Stephen Covey’s quote above can also be the best definition of social listening.

When you listen, you don’t just monitor or reply to all incoming questions or comments about your brand. Instead, you listen so you can analyze and reflect on all the data you get from different social conversations.

As you ‘meditate’ upon this information, you gain more insight which you can utilize for your overall strategy.

 

Here’s an example of how this works:

 

A digital marketing company has been experiencing a high demand for their services both from old and new clients. These clients also left a lot of positive reviews on different social media platforms and forums.

However, that happy tune began to change after a few months. First, only very few customers started posting negative comments. Because the numbers were insignificant, it did not raise any alarm. However, as the days went by, the trickle of complaints became a deluge.

If you look at it on a general level, it will be easy to conclude that the whole team has a problem and end up with a solution that won’t address the solution. However, if you look at what the people are saying in the comments of your various social media site, you will realize what precisely is your problem. Then, you can apply a more specific solution.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

 

How Can You Utilize Social Listening for Your Business?

Now that you understand what social listening is, the real challenge is how to utilize its power for your business fully. Let’s take a closer look at various ways you can make it work for you.

 

Create New Marketing Campaigns

When you listen, you can gain better business insights and identify new opportunities straight from the marketplace. You can use that information to create a more effective and relevant strategy.

One company that used social listening to its advantage was the lingerie company, Adore Me, for their #SelfLoveNote contest. It all started with customers who were inquiring about modeling opportunities in the company. Instead of answering those replies directly, they launched a competition to find the new model for their brand.

They asked fans to create a video of them lip syncing a love song and post it on Instagram with the hashtag #SelfLoveNotes. The winner would receive a modeling contract with the company, cash price, and an all-expense paid trip to New York.

Related: Understanding Multi-channel, Cross-channel and Omnichannel Marketing

 

Improve Customer Experience

You will face different sets of challenges and obstacles that could have a significant effect on your customer experience. The more significant challenge, however, is how you can distinguish whether a problem is a large issue or just an isolated incident. Social listening will help you identify which is which, allowing you to focus on the more significant trends rather than a one-off issue.

One company that applied this was GoPro for their Hero4 model. Many of the features in the GoPro Hero4 came from customer suggestions and feedback of the Hero3+. The company put all of them into consideration and used it as an inspiration for their succeeding models.

 

Make Strategic Decisions

Innovation requires market research. Combine that with social listening, and you have two winning punches. You can see this in action with the GoPro example in the previous point. With social listening, you will be able to find:

  • The products/features that your customers like or dislike
  • The kind of products they want
  • The products that are highly in demand

Related: 5 Important Decisions for Every Entrepreneur

 

Key Takeaway

Social listening gives you a better understanding of what your clients want. To get most out of it, closely follow what people are saying about your brand. Don’t just focus on the apparent trends but the subtle ones as well. Most of all, make listening to a habit at every level in your business.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

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5 Social Media Trends in Canada and What They Mean for Lead Generation
Leverage Social Media's Influence to Reach More Targeted Customers

Leverage Social Media’s Influence to Reach More Targeted Customers

Leverage Social Media's Influence to Reach More Targeted Customers

There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.

With the latest developments in the ways we used social media, it has also revolutionized how Internet marketing has functioned. 2018 comes with its own little nifty tricks in the world of social media and marketing.

In this article, we’ll take a quick look at how we can reach our target audiences utilizing the full power of social media. We will also be looking at what some experts are predicting this year.

So sit back and relax, you’re in for a treat.

 

The Chatbot

Gone are the days where we’d have to hire additional personnel to man our customer service chat rooms. Just when we thought that having live chat was an advanced way to communicate with your clients think again, bots will now interact with our loyal customers.

This is the problem, as companies continue to scale, so does the amount of inquiries, questions, and concerns that their customers have. Usually, it’s just the same questions phrased in different ways. Chatbots make it easier for companies to respond rapidly and minimize customer service costs.

However, it is not just big companies that are using chatbots, even small and medium enterprises can benefit from bots. In fact, nowadays, bot builders have become more prominent and easily accessible.

Related: B2B Chatbots and How This Tech Can Improve Your Conversions

 

Beware of Big Brother

Well, not necessarily, but expect a little more moderation this 2018 in social media than what we had the years before. We have seen many heads start paving way for ways to moderate the content that we post.

Not that it matters if you aren’t doing something indubitably detrimental to society, but it does make things a little more interesting. It’s worth keeping an eye out for nevertheless.

 

We Are Going To Go Live

Remember when YouTube offered live streams and Facebook followed? Remember how many people went gaga over Facebook live? Well almost everyone is on board with the fact that it’s going to be even bigger this year.

The driving force is really simple: technology is improving in so many ways possible and so are the devices that are in our pockets. Better video processing capabilities, better Internet connections, and of course better devices.

As marketers, we have to be prepared to keep up with the “going live” trend and find ways to utilize it to our benefit. People this year want to be in the “now” and what better way to do it by doing it live.

 

The Different Digital Realities

Enter dog ears, yes, you read that right. Remember when the most popular thing over at Snapchat was the dog ear and tongue filter? Everyone from Kylie Jenner to your grandparents was trying it out.  However, little do people understand the marketing potential of augmented reality in marketing.

Major brands are getting a feel for it pushing for their brands to be included in some of the filters on Snapchat, and not before long, we should expect more people to get in on the action again. It helps get you thinking about the other possible implications of augmented reality in digital marketing strategies and increasing your outreach.

Related: 5 Marketing Technologies to Invest In 2018

 

The Effect of Generation Z

A lot of digital marketers agree than Generation Z will be responsible for the next trends that we see on social media. However, did you also know that this works the other way, too? If you want to influence Generation Z, the only way to get to them is through social media – well the more effective way.

If your company wants to prepare for the next batch of customers it aims to target and possibly convert, then you have to start tailor-fitting campaigns for Generation Z, many will be starting their careers very, very soon and that’s a lot of spending power that can be harnessed.

 

Social Listening is a Thing

Any good system needs a feedback system. No matter how good your systems are they are only as good if you can adapt to the people that are interacting with them. This is why brands are now paying attention to your conversations to discover who their markets really are.

This will work wonders for content and outreach because instead of trial and errors and endless A/B experiments, you can now have real data that you can use for swifter testing and implementation.

Related: Social Listening: The Power to Gain Business Insights and Increase Sales

 

2018 is going to be a very interesting year indeed. Digital marketing is now growing on levels that we have not seen before and outreach is becoming more personal. Keeping in mind these techniques, there is no saying what we can collectively achieve in the near future. Stay tuned for more.

 

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.

 

 

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7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize of $1 million a year for life to any Berkshire-Hathaway employee who makes it past the Sweet 16 round.

Fortunately for marketers, the chances of hitting it big on social media this March Madness season aren’t as slim. To help tilt the odds in your own social media campaign’s favor, this post draws some concrete ideas from March Madness marketing initiatives in the B2B space.

But first, you need to find out if it really makes sense for your B2B brand to piggyback on the March Madness craze. You don’t want to end up on the long list of embarrassing social media fails by brands that seemed a little too eager to jump on the NCAA tournament bandwagon. Chief Marketer suggests going over a quick 3-point checklist to help you decide:

  1. Does the content reflect your brand? (Reaching a bigger audience won’t mean much if it doesn’t generate engagement.)
  2. Can you tailor your campaign to fit the right platforms? (The message and delivery need to adapt to each platform’s unique attributes.)
  3. Does the campaign benefit your audience? (Again, it’s all about engagement, not just reach.)

If your answer to each item is an emphatic yes, then it’s time to get cracking. Here’s a list of practical ideas drawn from B2B companies that pulled off successful March Madness-themed social media campaigns:

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

#1 Capital One #RoadToOne (cross-platform promotion, the right way)

#1 Capital One #RoadToOne (cross-platform promotion, the right way)

Capital One’s comprehensive #RoadToOne campaign successfully created a seamless brand experience for the target audience across different social media platforms and marketing channels. The #RoadToOne campaign shared Charles Barkley, Samuel L. Jackson and Spike Lee’s road trip to the 2016 Final Four via an integrated social, TV, and digital experience for fans.

The campaign garnered some impressive engagement numbers: 7,600 mentions, 20 million people reached, 10,000 fan contest entries, and 42% usage rate for its event-specific Snapchat filter. Forbes later named #RoadToOne as the March Madness marketing winner for 2016.

Related: Social Media Promotion as an Effective Tool for Financial Services Marketing

 

#2 Bing Predicts and Sportscaster (active and actionable social listening)

#2 Bing Predicts and Sportscaster (active and actionable social listening)

Although not purely a B2B brand, Bing’s March Madness campaigns deserve to be mentioned here since these initiatives are great examples of effective social listening. During NCAA tournaments, Microsoft unleashes its prediction engine Bing Predicts on March Madness forecasts to help fans apply a little statistical rigor to their brackets.

The technology that powers Bing Predicts uses machine learning systems that analyze search, social, and other relevant data to predict outcomes of events like March Madness. In 2015, Bing Predicts was in the upper 30 percent of all national brackets, outperforming forecasts published by Google, Facebook, and Sports Illustrated. Last year, Bing launched Sportscaster, a Messenger bot that lets fans closely follow their favorite NCAA men’s basketball team.

 

#3 UPS: “What’s Your Story” (clear message and targeting)

#3 UPS: “What’s Your Story” (clear message and targeting)

After rebranding itself as a one-stop shop where small businesses could get everything they needed to run smoothly, the UPS Store created a series of campaigns to get the message out. This included the company’s “What’s Your Story” campaign released during the 2016 NCAA March Madness tournament. The integrated TV, print, social, and digital campaign showed how UPS could help small businesses tell their story through UPS’s marketing services.

Engagement Labs recognized UPS as the 2015 March Madness Social Media champion, citing the following innovative strategies which helped it stand out:

  • The use of brand ambassadors
  • Holding tournament-related Twitter chats
  • Getting involved with worthy causes

Related: How to Use Social Media for a Crowdfunding Campaign

 

#4 Northwestern Mutual: #LiveLifeDifferently (reaching out through storytelling)

#4 Northwestern Mutual: #LiveLifeDifferently (reaching out through storytelling)

Insurance and financial services company Northwestern Mutual carried out a very successful March Madness social media campaign in 2016. The campaign revolved around the brand’s four advertising spots which debuted during the NCAA Tournament. Each spot ended with the phrase “live life differently”—which connected the brand’s promise of financial security to the target viewers’ experience.

Northwestern Mutual managed to weave the #liveLifeDifferently narrative into social conversations on different platforms during the tournament, speaking to its strength in integrated technology-driven financial planning. The campaign was so successful in terms of engagement and reach that Engagement Labs awarded the 2016 March Madness Social Media Championship to Northwestern Mutual.

Related: A Complete Cheat Sheet to Social Media Branding for Consulting Firms

 

#5 Hootsuite: Data-driven Bracketology (a new way to look at data)

#5 Hootsuite: Data-driven Bracketology (a new way to look at data)

Social media management platform Hootsuite joined in on the March Madness fray in 2014 with its take on braketology. Hootsuite devised a clever way to come up with bracket predictions anyone can use. The model forecasted a team’s odds of winning based solely on social media metrics.

While Hootsuite’s bracket predictions left a lot to be desired, the campaign did do a great job of appealing to data-driven marketers. It also provided a chance for the company to show its number-crunching prowess in action to a broad but interested audience.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

 

#6 Walker Sands: Sweetest 16 (leveraging social proof)

#6 Walker Sands: Sweetest 16 (leveraging social proof)

Riding on the NCAA tournament’s popularity, PR firm Walker Sands launched a March Madness-themed campaign to coincide with its 16th anniversary. Called “Sweetest 16 Marketing and PR Campaigns”, the project highlighted 16 of the best PR campaigns the company ran for its clients in 2016.

According to Conversion XL, customer testimonials are the most effective form of social proof. By indirectly using a widely-followed sporting event to make its campaign more timely and relevant, Walker Sands has multiplied the reach and effectiveness of its social proof strategy.

 

#7 HCSS: “Most Interesting Project” (timing social media campaigns)

#7 HCSS: “Most Interesting Project” (timing social media campaigns)

SnapApp shared an interesting case study about a B2B company that managed to bake March Madness into an interactive content material. Heavy Construction Systems Specialists (HCSS), a construction software development company, wanted to showcase their customers’ projects and people in an engaging way. Accordingly, HCSS sponsored a contest called Most Interesting Project Bracket Challenge, which let people share and vote on construction projects via a dedicated website.

The campaign drove exceptional results and even led to a closed deal for the company. According to the SnapApp case study, timing and preparation helped guarantee success for the campaign. The bracket format allowed HCSS to take advantage of a popular event for that time of year and to craft content that engaged the target audience.

Related: Guide to Writing Social Media Posts When Promoting Your App

 

The Takeaway:  March Madness provides excellent opportunities to connect with your social media audience. Keep in mind that it’s not the extended reach that counts; it’s the engagement. That’s what you should be shooting for.

 

 

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7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

Whether you sell your products and services to consumers or other businesses, social media is a central part of any digital marketing initiative you can create. Indeed, available statistics indicate that social media marketing records a 100% higher conversion rate than similar initiatives in outbound marketing. Therefore, any business that wants to make headway in the 21st-century marketplace must design a social media marketing plan.

Ask any marketer; he will tell you that failure to invest in marketing on social media will affect many other areas of the business including search engine optimization. Some companies use social media for brand awareness, others use it as the primary way of conversing with their customers. Still, other businesses use social media as their primary method of selling their goods and services.

For small businesses, all these purposes make sense. You should, therefore, do everything in your power to make the most of your social media audience. The following are seven reasons why you should consider social media marketing for your small business.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

#1 Social media will lead to real relationship building

Social media will lead to real relationship building

Social networking sites provide an ideal platform to grow a fan base of loyal customers. Employ social media best practices and experience exponential growth in the number of potential customers who engage with you on both the web and offline. View social media is a platform to grow customer relationships where you get to interact with people who love your products and services, get direct feedback from them and solve the issues they face when trying to make online purchases from your brand.

As you grow your following organically with tools like Social Growr, you get the opportunity to read posts, tweets and status updates from people who love your organization. This information can help you better understand your target market so that you can improve your product offerings.

A review of your fan base can help you identify the types of things they buy, the things they do on holiday, the types of posts that get their attention enough to share with their friends, the websites they frequently interact with, etc. With such incredible insights, refining your products to better satisfy these customer’s satisfaction becomes quite easy. Such a relationship is extremely valuable.

Additionally, you can use social media to reach out and connect with businesses that offer complementary products and services. You can talk to these businesses about a content marketing partnership that would benefit both brands. Furthermore, social media is the perfect place to connect with influencers, journalists and thought leaders in your industry. Truth be told, many lasting working relationships have been forged on social media and helped initially unknown brands become household names.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

 

#2 Social media can reduce your overall marketing costs

Social media can reduce your overall marketing costs

Over the years, it has become clear to many organizations that social media is one of today’s most cost-effective method of digital marketing. A social media marketing strategy is also relatively easy to construct compared to other digital marketing plans. What’s more, you can start a marketing campaign with a small budget and increase it as you acquire more leads and conversions. Most social media platforms will allow you to super-target your audience based on keywords, interests, and demographics.

Open up the line of communication between business owner & millions of potential customers

In a world without social media, it would be extremely difficult to get your product or service in front of potential customers across the globe. Social media gives you access to an international market, allowing you to focus your efforts on the parts of the world most interested in your brand and the goods and services it offers.

Related: Cutting Marketing Spend: When It Works (and When it Doesn’t)

 

#3 Social media ads allow targeting and retargeting

Social media ads allow targeting and retargeting

A target without clear target market wastes resources. Social media sites allow for highly customized ads where you can target an audience, serve ads, and later retarget the portion of that audience that did not convert in your first ad campaign. On Facebook, for instance, you can target users based on their location, their purchase history, pages they follow and even their level of education.

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

 

#4 Customer service on social media is going to take over

Customer service on social media is going to take over

It is already happening: many firms today are using social networking sites to communicate with their customers. Indeed, many organizations have moved their customer service and support to social media sites like Twitter and Facebook. Customer support is now a big part of Social media marketing, especially for service-based enterprises and companies whose primary consumer base is young.

In America for example, available statistics indicate that 59% of social media users believe social networking sites have made it easier to get customer support from the businesses from which they buy. This improved accessibility further solidifies your brand as a serious player in your industry.

Related: How to Provide Effective Customer Service via Twitter?

 

#5 Social media posts can be used to drive targeted traffic

Social media posts can be used to drive targeted traffic

Take your time and craft a landing page that has the potential to convert handsomely if you can find some highly targeted traffic, then use social media to drive this traffic. It is not uncommon to find some well-placed posts on social sites like Reddit and Stumbleupon drives hundreds or even thousands of visitors to a single page on a website in a day or two.

Related: How to Use SEO To Influence B2B Buyers On Social Media

 

#6 A strong social media presence builds brand loyalty

A strong social media presence builds brand loyalty

Did you know that having a strong social media presence is directly proportional to having loyal customers? Without a doubt, brands that actively maintain their pages on social sites have a more loyal customer base. This is because of personalized interactions between the business and the customer, leading to growing trust and increased confidence in the products on offer.

 

#7 Social media marketing will get you more sales

Social media marketing will get you more sales

Ultimately, a social media marketing plan’s effectiveness is measured based on its ability to deliver sales for a business. What’s more, the numbers back this claim: 70% of marketers who sell products and services directly to consumers say they have acquired new customers through social media. By interacting with potential customers on a regular basis, you prepare them for the possibility of buying your products whenever the need to buy such a product arises. Moreover, social platforms allow you to offer your customers with incentives to buy your good services, like coupons and free stuff.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

 

Author’s Bio

Marquis

Marquis is a writer, social media manager, and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.

 

 

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Why Writing Is the Most Important Thing in SMM [GUEST POST]

Why Writing Is the Mo Important Thing in SMM

Social media gather hundreds of millions of users each day, which made them a powerful marketing tool in the last decade. Marketers are constantly struggling to find new models of content creation in order to reach more consumers and generate new conversions. Doing so, they often turn to multimedia and put an emphasis on images and video content.

Related: Better Content Means Better Leads: Make the Most Out of Your Content

While social network analysis proves that such formats are flooding the Internet, it is now getting critical to emphasize the importance of writing as one of the key elements of content creation. But we will go beyond that and show you what makes writing by far the most important thing in social media marketing.

 

Never Neglect the Value of Social Media Writing

If you are doing your best to create interesting content but still don’t generate enough leads, it is about time to see what is wrong with your strategy. Most people forget one simple thing in that regard – bad writing skills are one of the basic reasons why followers don’t react to your social media posts.

This is why you need to master this skill and improve your social media content in general. But our aim here is not to teach you how to write. Our job is to explain to you why writing is the most important aspect of social media marketing. Let’s check it out.

 

Social media marketing needs a well-written story

You may ace a few social network posts using video or GIFs but the fact remains that this type of content still must be aligned with your overall marketing strategy. In order to achieve this, you need to integrate an entire content and let it follow one vision and one story which reveal the values that your brand represents. Since users are always eager to see a well-designed story, your job is to write it.

Create a scenario which allows readers to go beyond the actual purpose of your product and let them identify with the brand. Doing so, you will establish an emotional connection between the customer and the brand – and that is the precondition of long-term success. But this is also impossible to achieve if you are not a great writer.

Related: The Five Elements of Quality Content (According to an End-user)

 

Show a human side of the business

Writing enables you to show a human aspect of the business and thrill target audience with excellent customer service. You need to write a story about how you helped a buyer to understand, choose, buy, and use the product. It is the basic idea of word-of-mouth marketing as consumers tend to trust human stories much more than the brand’s promotional messages. In that regard, you need to make a series of compelling stories coming from your actual employees.

They ought to explain what makes them feel great about their jobs and reveal little details which prove that your company is better than others. At the same time, you need customer testimonials to prove the same point. With this method, you also get an outstanding word-of-mouth marketing tool. But the thing that makes it even better is that you don’t even have to write it yourself because some of your happy customers will be glad to do it for you. 

Related: Inspiring Marketing Quotes: How to Tell a Good Story

 

Social networks need text

Who says that social networks don’t need words anymore? While it is true that video content, images, and GIFs are the latest trend, we also noticed recently that more and more marketers are once again turning to copywriters to boost their campaigns.

Related: How to write content that gets read and shared

For instance, Twitter is based on creative writing but you have to be extremely talented to attract new followers using not more than 140 characters. This is the reason why only the most original and prolific marketers have the potential to grab the attention of wider audiences.

Additionally, a lot of Instagram users are not writing extended photo descriptions to make their posts more appealing. Some marketers even made an experiment and proved that Instagram posts with longer descriptions proved to be great because stories and in-depth explanations are what keep people engaged.

Related: 10 Killer Instagram Marketing Tips for Entrepreneurs

 

Even videos are impossible without a good story

If you think that the picture is worth a thousand words, you would probably say that motion picture is even more valuable. However, there is a good story behind every successful video you create. It is impossible to record a video if you don’t write a good scenario prior to the execution. After all, it’s not the video itself that makes people laugh or cry or smile. Instead, it is the story that hides behind it all.

Related: Stick to these Three S’s for Creating Viral Video Content

 

Bloggers rule the business world

Blog posts are a mandatory aspect of every social media campaign. They provide customers with better product descriptions and allow them to learn everything about the brand before making a purchase. That’s why you cannot find a serious company without its own blog page nowadays. It adds value to their services, generates new leads, and skyrockets conversions.

Related: How To Utilize A High-quality Blog As A Springboard To Success

Bearing this in mind, it is not surprising to see that blog posts are actually getting longer than ever before. While it is acceptable to write short blog posts on some occasions, a study found that the highest ranking articles on Google consist of almost 2.5 thousand words.

This figure is completely opposite to the common notion that nobody wants to read content anymore. Or to put it differently – the figure proves that such claims are simply not true. Therefore, embrace blogging as part of your social media marketing and you’ll realize soon enough that good writing pays off.

Related: Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

 

Everybody’s writing these days

The last – but not the least important – thing which proves that writing plays a key role in social media marketing is the fact that everybody is a writer these days. How come? Well, we all write posts or comments, and we all write reviews or analysis. Whenever a user writes something, you have to pay attention to the comment and answer it as soon as possible. Writing is the customers’ way to express opinions about the brands or products and it makes this activity the most important thing in social media marketing.  

 

Conclusion

Most marketers believe that video and photo content can bring them more than enough leads to maintain positive sales results in the long run. However, they don’t realize that successful social media marketing is impossible without some good writing.

In this article, we described the reasons that make writing the most important element of social media marketing. Feel free to read it once again and let us know in comments whether you agree with our opinion and why.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

 

Julie Petersen Julie Petersen is a blog writer and a teacherShe works on the best essay writing service 2017 and shares her experience about blogging and writing.

 

 

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

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Leverage Social Media's Influence to Reach More Targeted Customers

A Complete Cheat Sheet to Social Media Branding for Consulting Firms

A Complete Cheat Sheet to Social Media Branding for Consulting Firms

 

Social media branding is simple, but it’s not easy. While the idea behind building and maintaining your brand on social media seems straightforward (e.g., set up an account, start posting, rinse and repeat), the details can get really unwieldy.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

The challenge becomes even more acute for consulting firms since reputation makes up a huge part of their business model. Social media is a great place for consulting companies to showcase their expertise and position themselves as thought leaders. But it takes a sound strategy to successfully pull off social media branding, given social media’s unpredictability.

Today’s blog entry provides a brief but complete guide to developing a social media branding strategy. We focus on consulting firms because there’s a lot of interesting things going on in these organization’s branding campaigns. Use this post’s key points as a checklist to see if your strategy needs improvement in a specific area.

 

Laying the Groundwork

Laying the groundwork - A Complete Cheat Sheet to Social Media Branding for Consulting Firms

Social media branding depends on four essential things to work as expected: identity, audience, content, and design. You need to nail each of these down before diving into creating your strategy.

Identity

Your brand identity is simply the things that people think of when they come across your company or service. Your brand identity conveys your firm’s purpose, values, and qualities to your target audience. It goes beyond brand identifiers like logos, typography, and colors. It’s everything that your brand identifiers represent.

Related: Image branding: 5 Laws of Attraction

To clearly define your brand identity, carefully go through the following checklist (brought to us by Andrew Spence at Jiggle Digital):

  • Know your firm’s position relative to competitors (a SWOT analysis)
  • Define your mission and set what your company strives to achieve
  • Explain why you exist (How do you make your clients’ lives better?)
  • Describe your brand’s personality
  • Craft your unique value proposition (the value that no one else can deliver except your firm)

Audience

There’s no hard-and-fast formula for success in social media branding. But the surest way to fail (borrowing an idea from Herbert Bayard Swope) is trying to appeal to everyone. Narrowing your target audience strengthens your branding since targeted messages are more relevant and compelling.

Aside from identifying your audience, you also need to understand them inside-out. That means getting into their shoes and really learning about their problems, motivations, and needs.

Related: B2B Online Marketing: How to Identify your Target Audience

Different sources suggest different ways to narrow your social media branding audience, but the key steps are:

  1. Create audience personas (profiles based on age, gender, job title, income, hobbies, and interests—to name a few)
  2. Study how your current clients interact with other brands and users on social media
  3. Look at your competitors’ social media audience (check out competitors’ followers and fans, including their social media activities)
  4. Estimate your audience size (use tools like Facebook Ad Manager and LinkedIn Ad Targeting to determine your reach)

Content

The content you share on social media helps define the brand image you’re trying to project. It’s important to know the difference between content for branding vs. conversion-oriented content. Branding-focused content seeks to grow the size of your audience, while lead generation content taps into the audience you’re already reaching to identify potential new clients.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

Social media speaker Rebekah Radice recommends building your content strategy using what you know about your audience and finding out what content types get the most interactions on social media. For starters, she suggests experimenting with any of the following content types:

  • Blog posts
  • Webinars
  • eBooks
  • Case studies
  • Special Reports
  • White papers
  • Workbooks / Downloads
  • Podcast interviews
  • Checklists / How-to’s
  • Video guides and tutorials

Related: Better Content Means Better Leads: Make the Most Out of Your Content

Design

Social media is primarily a visual channel. That’s why good design goes hand-in-hand with compelling content in social media branding. Visual elements influence the way your social media followers see your brand identity. So, it pays to maintain consistent design practices across your social media assets that align with your brand image.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Having a social media style guide really helps in bringing a coherent brand experience to your social media audience, no matter which platform they interact with your brand. Sprout Social spells out the things to include in your visual guidelines (for profile images/header graphics as well as photos/graphics/videos shared within posts:

  • Brand colors
  • Fonts for graphics
  • Acceptable color combinations (per social platform)
  • Photos of your office and team members
  • Logos

 

Building Your Social Media Branding Strategy

Building your Social Media Branding Strategy - A Complete Cheat Sheet to Social Media Branding for Consulting Firms

For an industry where strategic thinking is the main product, social media’s messy reality can be off-putting to people who usually deal with clearly defined scenarios. Going for the “perfect” or a “foolproof” strategy isn’t the way to approach social media branding.

Branding strategist Peter Thompson recommends aiming for “minimum viable clarity” when developing a social media branding plan. The key thing is to gain a clear idea of basic positioning and messaging.

Related: Santa’s Secret Marketing Strategy for Brand Likeability and Trust

Setting Your Goals

Brand awareness goals traditionally fall into two main categories: brand recall and brand recognition. With social media, branding goals are divided into exposure, engagement, and influence. The goals you set (such as increasing page likes or post shares) belong to any of these three.

The reason why most social media branding goals don’t stick is that they’re oftentimes too broad and unmanageable. Even branding goals need to be SMART goals, too. Here’s how to set achievable branding objectives on social media:

  1. Determine the specific things you want to achieve (e.g., increase page likes, increase shares, etc.)
  2. Choose the appropriate metrics (We’ll delve more on branding metrics later)
  3. Set a realistic timeline (based on experience or research)
  4. Gauge how well each objective you set aligns with overall business goals

Choosing the Right Platforms

It takes a decent amount of resources to maintain a genuine social media presence in just one platform. That’s why a lot of brands only concentrate on a handful of social networks at a time. But that’s okay since your target audience will only be in a small number of these channels anyway. The challenge now is to find which ones to focus on.

LinkedIn, Facebook, and Twitter are the mainstay of any social media branding strategy, especially one that’s geared toward a business audience. But there’s plenty of other industry-specific channels ideal for consulting firms’ branding initiatives, too. To determine which ones to include in your social media mix, consider the following:

  • Is your target audience actively using the platform?
  • Does the platform align with the type of content you’re sharing?
  • What social networks do your competitors focus on?

Peter Thompson lays out the backbone of any social media presence for consulting firms. This includes a mix of company accounts along with the personal accounts of senior partners and key employees. He suggests the following components of a basic social media portfolio:

  • Director’s LinkedIn account (for networking and researching with target audience)
  • Company Twitter account (keeps employees’ accounts consistent and positions brand in new areas)
  • Director’s Twitter account (for research and thought leadership)
  • Company YouTube channel (conference videos, keynotes, and industry events)

Related: Your Guide to the Best Social Marketing Platforms

Scheduling Posts and Social Media Activities

Sticking to a schedule helps you get things done on your never-ending social media to-do list. More importantly, though, having a social media calendar tremendously helps your branding efforts. A social media posting schedule keeps your brand voice consistent and turns your posts into reliable resources for your audience.

As with anything else in marketing, data decides the timing and frequency of your social media posts. Here’s how to develop a data-driven social media posting schedule, according to Constant Contact:

  • Start with research-backed posting frequency and timing for each channel (check out CoSchedule’s compilation of ideal social media schedules)
  • Set different content/posting priorities for each channel (e.g., sharing industry news on LinkedIn and posting about company culture on Facebook)
  • Follow recurring themes in your posting schedules (e.g., whitepaper Wednesdays, monthly wrap-ups, year-end lookbacks, etc.)
  • Create content that can be posted and reposted throughout the year (get ideas from FAQs, best-performing blog posts, and most-shared content pieces)
  • Share curated content (find valuable content from authoritative sources and include your thoughts/comments, then share it with your followers)

A social media content calendar also helps you delegate tasks and set deadlines. So, be sure to clearly spell out the different roles and responsibilities of your social media team.

Related: Get Started with these 10 Content Marketing Editorial Calendar

Social Media Content Mix

There are two ways to join the social media conversation with your content. First is to craft original content and showcase it through your posts (content creation). The other one involves sharing relevant content from other sources (content curation).

If you aren’t sure how to allocate your social media content mix, Hootsuite recommends following the 80/20 Rule. That is, 80% of your social media posts/content should educate and provide value while the rest will be promotional. Alternatively, you can try the Social Media Rule of Thirds, that is, evenly distribute your posts into three main activities:

  • Promoting your firm
  • Sharing industry content
  • Personally interacting with your audience

Related: The Recipe for an Award-Winning Content Dish [INFOGRAPHIC]

Doing Social Listening

When you turn relevant social media buzz about your company, your competitors, or your industry into actionable business insights, you’re doing social listening. Social listening helps you make sense of the petabytes of information waiting to be mined from conversations about you or your industry.

These insights provide a data-driven basis for a huge range of decisions—from improving social sentiment to repositioning your brand, not to mention the real-time feedback and research capabilities social listening offers.

Here’s how to carry out social listening, according to Hootsuite:

  1. Find out where people talk about your brand (not just what they’re talking about)
  2. Let the competition teach you what works and what doesn’t
  3. Work closely with people who closely work with your clients
  4. Determine a baseline volume and sentiment
  5. Listen to your data, don’t just look at it

Related: Social Listening: The Power to Gain Business Insights and Increase Sales

 

Achieving and Measuring Branding Results

Achieving and Measuring Branding Results - A Complete Cheat Sheet to Social Media Branding for Consulting Firms

As we’ve learned earlier, social media branding covers three main objectives: increase exposure, deepen engagement, and strengthen influence. Now, we’ll take a look at the activities that drive each of these goals as well as the metrics to use.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

Exposure

Social media exposure refers to the number of times your content is seen. There are two related but different (and oftentimes wrongly interchanged) types of social media exposure: reach and impressions. Reach is the number of people who saw your content, while impressions are how many times people see your content.

Reach tells you how far your message is spreading. It gives you an idea of the potential audience size you can interact with. That’s why most social media metrics that involve ratios use reach as the denominator.

Impressions indicate how viral a post has become. Impressions matter in social branding because it often requires multiple touches with a user to drive interest.

Different platforms measure reach and impressions in different ways.

  • Facebook reports page and post reach (further divided into organic, viral, and paid) as well as impressions.
  • Twitter tracks tweet-level impressions (Buffer suggests dividing impressions by the total follower count to estimate reach).
  • LinkedIn allows you to gauge overall reach post by post.

Engagement

Engagement tells you how many people actually did something with your content. It’s important to keep an eye on engagement metrics since it lets you know how actively your target audience interacts with your social media branding messages.

Likes, comments, shares, retweets, replies, etc. all move the needle when it comes to social media engagement. Here’s how the top social media channels track engagement:

  • Facebook – the number of likes, comments, shares, and clicks your posts are generating
  • Twitter – likes, retweets, and mentions your tweets produce
  • LinkedIn – how many times users clicked, liked, commented on, and shared your content

Related: How to write content that gets read and shared

Influence

Not all sources agree on what social media influence is, and different campaigns use their own yardsticks to gauge influence. Social Media Examiner, for example, considers influence as the type of sentiment (positive, negative, or neutral) that a company’s engagement activities generate. Kissmetrics, meanwhile, talks about influence in terms of the potential impact from people who talk about your brand.

Whatever school of thought you subscribe to, social media influence matters in branding. It increases brand visibility and consequently your reach and (possibly) engagement. Here are some ways different social media monitoring tools measure influence:

  • User activity and interaction with other users
  • Mentions, retweets, and replies (both to and by the user)
  • Topic authority and ability to drive conversations

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

 

The Takeaway

As you can see, social media branding deals with a lot of moving parts. Coming up with a coherent strategy oftentimes requires you to have a clear picture of the entire process to put everything together. With the ideas we touched in this entry, developing and executing a social media branding strategy will be a lot simpler. So, bookmark this post and review it the next time you work on your social media branding efforts.

 

Build your digital presence, attract the right audience, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

Leverage Social Media's Influence to Reach More Targeted Customers

How to Use SEO To Influence B2B Buyers On Social Media [GUEST POST]

How to Use SEO To Influence B2B Buyers On Social Media

There’s no escaping the fact that many B2B buyers use social media in order to support their purchasing choices. This means that using social media properly can be a huge opportunity if you’re to influence B2B buyers and increase your revenues. But what do we mean by using social media properly? It’s all about SEO. It can be a huge help when it comes to influencing B2B buyers through social media, and this guide is going to highlight some of the best ways you can push your business ahead of the competition through the power of SEO.

Link Building

Link building is one of those SEO practices that has changed over the years through Google’s algorithm updates. It’s no longer about link quantity, but link quality instead. Today, link building is nowhere near as effective on its own, especially when compared to incorporating social media efforts with it. If used correctly, social media can get your website high-quality links which is exactly what you’re looking for if you want to increase traffic.  Here’s a couple of things you can do to incorporate link building into your social media strategy.

  • Entertaining content – by making your content shareable you’ll ensure you get some free traffic and links back to your website. We’ll cover just why good content is important in more detail later on.
  • Add social media buttons – the easier it is to share your content – the more it will be shared. This is especially true for videos and images, but for written content as well.
  • Analyze your social media activity – Adjusting your content and updates to match your target audience is really important, and you can only do this if you regularly analyze the data from your social accounts.

Related: Google Warns (Yet Again!) about Article Creation and Link Building

Killer Content

There’s bad content, thin content, decent content, and good content. And then there’s killer content. If you want everybody in your niche talking and sharing your content, you have to invest a lot of effort and research to create it. Again, it’s all about quality over quantity. It’s important to talk about common issues that are currently trending in your industry and offer a new perspective. Keywords should always be used, but in such a way that they are incorporated naturally into the text, if it’s an article. If it’s a video, be sure to use keywords in the titles and descriptions. And then you just need to get it started by sharing it and getting other social media influencers to share it as well.

Might as well check these helpful guides:

Start Using Niche Relevant Hashtags

Finding the right hashtags for your business is vital when it comes to social engagement. What you want to do is build a relationship with your potential B2B buyers, one that will most likely lead to business transactions. Niche relevant hashtags will make it possible for you to find where your target audience hangs out, and make everything from there easier for you. There are a couple of steps you can do if you’re brand new to the niche.

  • Influencer hashtags – You may not know at this point any hashtags you might use, but you most likely know some influencers. Use a tool like Twitonomy to get an analysis of the hashtags they are using.
  • Related hashtags – Now that you’ve found some starter hashtags, you can use a Display Purposes tool to help you find related hashtags.
  • Choose the best hashtag – At this point with a bunch of hashtags collected, you can use Rite Tag tool to tell you which one of those will work the best.

Related: 4 Signs that you’re Getting Positive Responses in your Content

Optimize Content for Social Media Searches

Google isn’t the only search engine out there. In fact, social media searches are getting more and more popular for people who are trying to find what they’re looking for. Youtube has an insane amount of searches on daily basis, and so do Twitter and Facebook. SEO services aren’t reserved for search engines, but they can also be used for social media as well. This is why you need to make sure your social media content is SEO optimized, that you’re using the right hashtags, as well as optimized images and videos on your channels.

Related: Using Social Signals to Spot Sales-Ready Leads

Get More Shares

Like we already mentioned, social media shares are filling the same purpose for your social media account as the backlinks are for your website. This is why getting niche important people to share your content is a great way to influence B2B buyers on social media. Shares will make you more visible and visibility means better reputation. No one likes to buy from someone they never even heard off, let alone if they can’t find anything about them. By having people talk about your business you’ll ensure increased ROI and better brand awareness. This is why you need to be as active as possible on your social sharing sites, like Instagram, Linkedin, or Twitter.

People Love Images over Text

When someone opens a social media account and sees a huge wall of text they’ll most likely shut it down if they don’t like the headline. Sure, a killer headline is a good way to have someone actually read your post, but having an image will make it so much easier to read the text. People love images, in fact, they love them so much that Instagram today has more users than Twitter. I can’t begin to explain how important images are for social media. If you don’t believe me, take a look at how Facebook developed over the years. In pictures, of course.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

 

Conclusion

Social media today is a force to be reckoned with, and you can either use it to your advantage, or you can stay invisible and never reach the top-dog position in your industry. It can help you drive traffic to your website, or boost your brand awareness, all while being very cheap and easy to do. By using the same SEO practices you normally use for your website, you can quickly get people to talk about your business, which will have a direct influence on your business arrangements and your ROI.

 

Build your digital presence, attract the right audience, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Chloe Smith

Chloe Smith is a cycling enthusiast, business consultant for a renowned SEO agency from Perth, and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

Leverage Social Media's Influence to Reach More Targeted Customers

10 Killer Instagram Marketing Tips for Entrepreneurs [GUEST POST]

10 Killer Instagram Marketing Tips for Entrepreneurs

​Instagram​ has become a marketing powerhouse. Around the world, so many people use Instagram every day, and that number just keeps growing. Instagram recently announced on its official blog​ that it has more than 600 million Instagrammers. No matter what business you are in, Instagram has become a must have social media channel to reach a wider audience. Every brand is now making use of this platform efficiently.

Instagram is free, and its visual features make it more prominent compared to other social media channels. Not only big brands, but even small businesses can also be able to gain a huge follower base on Instagram if they are consistent and follow certain simple marketing tactics.

Why should a brand be on Instagram?

With the potential to reach many, it is evident for brands to be on Instagram to tap the abundant opportunities available. Acquired by Facebook in 2012, Instagram has gained a real momentum along with trust and authenticity.

While many businesses just wonder which platform to choose for their marketing channel to grow insanely, some are killing it with their presence on Instagram. If you are into traveling, food, fashion, and fitness business, it is a must for you to be on Instagram.

Here are five simple reasons why a brand should be on Instagram,

  1. ​To showcase their products and services
  2. To increase their brand reach to the potential customers
  3. To engage with their audience and drive targeted traffic
  4. To share company news and updates
  5. To build a real follower base and a community around the brand

No doubt, Instagram is becoming one of the largest social media channels with its active members increasing day by day. The astonishing fact we should consider here when it comes to Instagram is, it has doubled its user base in just two years to 700 million monthly actives as reported by Tech Crunch in a recent article. It is time for every business to use this as one of the important marketing channels.

Image source: Tech Crunch

Instagram marketing tips

With such a huge user base, considering Instagram for the marketing activities is not a bad idea. Visually appealing and useful images always help position your brand and increase credibility. Instagram sure has all those features to showcase your products and services in a more better way compared to other social media channels.  

Here are ten noteworthy Instagram marketing tips for entrepreneurs

#1. ​Use a variation of hashtags and geotags that are popular with users.

Hashtagify​ is the best tool to find the recent and most popular hashtags that you can use in your posts. Hashtags play a vital role in Instagram marketing.

#2. Write a catchy bio with a link where you want to direct your audience.

You can only share one link on your bio, but you can use this tool ‘linktree​’ to add multiple links to different sources, and this is how you can distribute your traffic from Instagram.

#3. Use quotes in your posts from experts and famous personalities in your industry that people already know.

Use watermark on the images with your logo. Updates with quotes by famous personalities have high interaction rate on Instagram. You can use tools like Canva to first brand your images with your logo and text from your desktop or you can use apps like Quick to share text on your images from your mobile. Who knows, these images might just go viral.

Related: 5 Instagram Tools to Improve Your Marketing [GUEST POST]

#4. Consistency is the key on Instagram. Maintain a clear schedule, show real faces and people in your updates.

It somehow increases your bond with the audience when you show real people using your product or service on Instagram. Use testimonials to gain the trust, and this encourages others to try your product.

#5. Follow people who are new to Instagram and start interacting with their posts.

The probability of they following you back is more. Make relevant comments and not just for the sake of doing it. The big boys out there may not notice you, but the newcomers will often see who followed them and what they do.

#6. Use the Instagram live option to give tips, share anything related to your product, features, how to use, etc.

Also, take your customers along with you wherever you go, to any events and conferences through the Instagram live feature. It gives you an edge over others when you find new ways to go live and engage with your audience.

#7. Get to know Instagram influencers who have a decent follower base and try to make connections with them.

Ask them to share updates about you and mention you; this helps you gain more followers and branding. Use the tool BuzzSumoto find Instagram influencers.

Related: 5 Ways of Using Instagram to Earn More Business Returns and Profit [GUEST POST]

#8. Use Instagram stories to showcase your products.

Stories give more power since you can enhance the images with more than just filters. Stories can be used to show your audience behind the scenes at your company, direct them to your new blog, landing page, contest, etc

#9. You need real insights to take some actions to grow your Instagram follower base with proven facts.

Without a proper analysis, you will not know what is working and what is not, so, with this tool INK361, you will be able to access profound insights into your Instagram account, grade your performance and benchmark against competitors.

#10. Show people that you care about others posts and updates, this is how you get noticed easily.

Repost App helps you give credit to the user generated content. Sharing content that matters to your business is really good, and since you know something has caused a real engagement, you too can expect the same when reposted. This tool will help you strengthen the relationship between you and the other profiles you use to repost.

With the right tools, consistency, and proper message, Instagram has the potential to become one of the most influential social channels for the brands, and we are seeing this happening already. Take any industry, you can find influencers on Instagram building their follower base.  Instagram offers a wide variety of different tools, with great support. Find the ones that meet your requirements, and start improving your social media marketing strategy.

Author Bio:

PavanPavan Belagatti is quoted as one of the youngest growth hackers from India and a marketing Influencer. He writes about marketing and growth hacking related topics, helps companies maximize their traffic and reach. Also a contributor on some of the top notch websites around the world like TheNextWeb, Influencive, ThriveGlobal, Tech in Asia, etc. He blogs about different growth hacks and tactics on his website ‘Growth Hacky‘.

 

 

 

Learn More about content marketing on The Savvy Marketer’s Blog!

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Must-Have FREE Ebook: Why You Should Bet Your Money on Digital Marketing (And Win)Why You Should Bet Your Money on Digital Marketing (And Win)

Leverage Social Media's Influence to Reach More Targeted Customers

5 Instagram Tools to Improve Your Marketing [GUEST POST]

5 Instagram Tools to Improve Your Marketing

Have you ever wondered how you could take Instagram marketing to the supreme level? Have you ever considered the implying of the various tools that support your practices out there for making your marketing techniques successful?

Integrating has best tools with your marketing strategy can aid you in presenting the much professional impression and let you have the most viable analytic insight.

That is the reason why Facebook has purchased Instagram as the owners have seen it getting tremendously successful in marketing prospects and don’t consider it a tool used for just photo sharing but as an important section of the social media network. It works like Twitter for photos.

Instagram serves as the best platform which can work for maintaining the high-quality marketing experiences. Here are few top tools which are mentioned below that can help you a lot in improving the Instagram marketing.

1.    Put filter on your images for making a signature look

The foremost stage of making the any Instagram account successful platform for marketing is to describe your company’s objectives. The images which you upload there is a strong replication of your business, and what you want to deliver to your target market by creating an emotional affiliation with your customers.

It is necessary that your photos have a cohesive approach which integrates with your brand or product.

A Color Story is the tool that can assist you in this. This tool makes it much easier to tune the pictures in a fine way and give them a professional texture before updating them to Instagram.

Related: Using Social Signals to Spot Sales-Ready Leads

2.    Scheduling Instagram Posts

Most often, various life events may hinder the flow of updating your Instagram posts. You can’t remain attached to your phone at every moment. You may need few hours or days off, that may be just one day. Well, if you are using a promising online platform for the marketing purposes, then your phone is the most important device to work it out, as you don’t remain offline for much time.

During this time, the competition in the market is overall quite severe. Furthermore, you have to be online on the social media accounts to make a standout and manage the schedule of your posts by using the tool like ScheduGram, which allows you to make a post instantly on the Instagram account or make a schedule for creating the posts for the given period.

Related: 5 Ways of Using Instagram to Earn More Business Returns and Profit

3.    Keep track of the performance of Instagram Content

You may desire to work on a complete strategy before making an Instagram post. Are you one of those people who try to make their audience driven towards their posts, make a comment, or visit your website?  Once you have made your objectives clearer about how you want to carry out the marketing through Instagram, it is essential to keep track of the way you are taking to achieve these goals.

You can make use of different Instagram analysis tool such as SimplyMeasured  or Iconsquare or for tracking your status and collecting your statistical data so that you can see if your marketing approach is workable or not.

Related: The Ultimate How to Guide for BeBee

4.    Get more likes & followers on Instagram

There are certain tools that help you to get real Instagram likes, followers, and views such as “Vibbi” through which you can get 100 likes for each $2.97. It has got many other features too including free comments, 24/7 customer support, faster delivery and no passwords locks. Vibbi is one of the excellent tools which is presently available that allows your business to buy followers and likes legally.

5.    Repost – Share Others’ Posts

If you want to get a good Instagram feed, it is necessary to make a sharing, supporting and appealing community there. It is one the finest things to do for making your business competent. If you want to integrate with and get support from your Instagram audience, it is important to reciprocate your content and you should remain more active.

Sharing the content in an immense way can create a strong relation with your followers. There is a tool, “Repost for Instagram,” available for both Android and iOS platforms which makes it much easier to repost the Instagram pictures to your feed while sharing the content and giving credits to other users.

 

 

Author Bio:

 

 

Qurban Shah is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, that provides quality Instagram followers, likes, and views.

 

 

Learn More about content marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

Must-Have FREE Ebook: Why You Should Bet Your Money on Digital Marketing (And Win)Why You Should Bet Your Money on Digital Marketing (And Win)

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