Why Writing Is the Most Important Thing in SMM [GUEST POST]

Why Writing Is the Mo Important Thing in SMM

Social media gather hundreds of millions of users each day, which made them a powerful marketing tool in the last decade. Marketers are constantly struggling to find new models of content creation in order to reach more consumers and generate new conversions. Doing so, they often turn to multimedia and put an emphasis on images and video content.

Related: Better Content Means Better Leads: Make the Most Out of Your Content

While social network analysis proves that such formats are flooding the Internet, it is now getting critical to emphasize the importance of writing as one of the key elements of content creation. But we will go beyond that and show you what makes writing by far the most important thing in social media marketing.

 

Never Neglect the Value of Social Media Writing

If you are doing your best to create interesting content but still don’t generate enough leads, it is about time to see what is wrong with your strategy. Most people forget one simple thing in that regard – bad writing skills are one of the basic reasons why followers don’t react to your social media posts.

This is why you need to master this skill and improve your social media content in general. But our aim here is not to teach you how to write. Our job is to explain to you why writing is the most important aspect of social media marketing. Let’s check it out.

 

Social media marketing needs a well-written story

You may ace a few social network posts using video or GIFs but the fact remains that this type of content still must be aligned with your overall marketing strategy. In order to achieve this, you need to integrate an entire content and let it follow one vision and one story which reveal the values that your brand represents. Since users are always eager to see a well-designed story, your job is to write it.

Create a scenario which allows readers to go beyond the actual purpose of your product and let them identify with the brand. Doing so, you will establish an emotional connection between the customer and the brand – and that is the precondition of long-term success. But this is also impossible to achieve if you are not a great writer.

Related: The Five Elements of Quality Content (According to an End-user)

 

Show a human side of the business

Writing enables you to show a human aspect of the business and thrill target audience with excellent customer service. You need to write a story about how you helped a buyer to understand, choose, buy, and use the product. It is the basic idea of word-of-mouth marketing as consumers tend to trust human stories much more than the brand’s promotional messages. In that regard, you need to make a series of compelling stories coming from your actual employees.

They ought to explain what makes them feel great about their jobs and reveal little details which prove that your company is better than others. At the same time, you need customer testimonials to prove the same point. With this method, you also get an outstanding word-of-mouth marketing tool. But the thing that makes it even better is that you don’t even have to write it yourself because some of your happy customers will be glad to do it for you. 

Related: Inspiring Marketing Quotes: How to Tell a Good Story

 

Social networks need text

Who says that social networks don’t need words anymore? While it is true that video content, images, and GIFs are the latest trend, we also noticed recently that more and more marketers are once again turning to copywriters to boost their campaigns.

Related: How to write content that gets read and shared

For instance, Twitter is based on creative writing but you have to be extremely talented to attract new followers using not more than 140 characters. This is the reason why only the most original and prolific marketers have the potential to grab the attention of wider audiences.

Additionally, a lot of Instagram users are not writing extended photo descriptions to make their posts more appealing. Some marketers even made an experiment and proved that Instagram posts with longer descriptions proved to be great because stories and in-depth explanations are what keep people engaged.

Related: 10 Killer Instagram Marketing Tips for Entrepreneurs

 

Even videos are impossible without a good story

If you think that the picture is worth a thousand words, you would probably say that motion picture is even more valuable. However, there is a good story behind every successful video you create. It is impossible to record a video if you don’t write a good scenario prior to the execution. After all, it’s not the video itself that makes people laugh or cry or smile. Instead, it is the story that hides behind it all.

Related: Stick to these Three S’s for Creating Viral Video Content

 

Bloggers rule the business world

Blog posts are a mandatory aspect of every social media campaign. They provide customers with better product descriptions and allow them to learn everything about the brand before making a purchase. That’s why you cannot find a serious company without its own blog page nowadays. It adds value to their services, generates new leads, and skyrockets conversions.

Related: How To Utilize A High-quality Blog As A Springboard To Success

Bearing this in mind, it is not surprising to see that blog posts are actually getting longer than ever before. While it is acceptable to write short blog posts on some occasions, a study found that the highest ranking articles on Google consist of almost 2.5 thousand words.

This figure is completely opposite to the common notion that nobody wants to read content anymore. Or to put it differently – the figure proves that such claims are simply not true. Therefore, embrace blogging as part of your social media marketing and you’ll realize soon enough that good writing pays off.

Related: Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

 

Everybody’s writing these days

The last – but not the least important – thing which proves that writing plays a key role in social media marketing is the fact that everybody is a writer these days. How come? Well, we all write posts or comments, and we all write reviews or analysis. Whenever a user writes something, you have to pay attention to the comment and answer it as soon as possible. Writing is the customers’ way to express opinions about the brands or products and it makes this activity the most important thing in social media marketing.  

 

Conclusion

Most marketers believe that video and photo content can bring them more than enough leads to maintain positive sales results in the long run. However, they don’t realize that successful social media marketing is impossible without some good writing.

In this article, we described the reasons that make writing the most important element of social media marketing. Feel free to read it once again and let us know in comments whether you agree with our opinion and why.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

 

Julie Petersen Julie Petersen is a blog writer and a teacherShe works on the best essay writing service 2017 and shares her experience about blogging and writing.

 

 

 

 

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Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

A Complete Cheat Sheet to Social Media Branding for Consulting Firms
How to Use SEO To Influence B2B Buyers On Social Media

A Complete Cheat Sheet to Social Media Branding for Consulting Firms

A Complete Cheat Sheet to Social Media Branding for Consulting Firms

 

Social media branding is simple, but it’s not easy. While the idea behind building and maintaining your brand on social media seems straightforward (e.g., set up an account, start posting, rinse and repeat), the details can get really unwieldy.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

The challenge becomes even more acute for consulting firms since reputation makes up a huge part of their business model. Social media is a great place for consulting companies to showcase their expertise and position themselves as thought leaders. But it takes a sound strategy to successfully pull off social media branding, given social media’s unpredictability.

Today’s blog entry provides a brief but complete guide to developing a social media branding strategy. We focus on consulting firms because there’s a lot of interesting things going on in these organization’s branding campaigns. Use this post’s key points as a checklist to see if your strategy needs improvement in a specific area.

Laying the Groundwork

Laying the groundwork - A Complete Cheat Sheet to Social Media Branding for Consulting Firms

Social media branding depends on four essential things to work as expected: identity, audience, content, and design. You need to nail each of these down before diving into creating your strategy.

Identity

Your brand identity is simply the things that people think of when they come across your company or service. Your brand identity conveys your firm’s purpose, values, and qualities to your target audience. It goes beyond brand identifiers like logos, typography, and colors. It’s everything that your brand identifiers represent.

Related: Image branding: 5 Laws of Attraction

To clearly define your brand identity, carefully go through the following checklist (brought to us by Andrew Spence at Jiggle Digital):

  • Know your firm’s position relative to competitors (a SWOT analysis)
  • Define your mission and set what your company strives to achieve
  • Explain why you exist (How do you make your clients’ lives better?)
  • Describe your brand’s personality
  • Craft your unique value proposition (the value that no one else can deliver except your firm)

Audience

There’s no hard-and-fast formula for success in social media branding. But the surest way to fail (borrowing an idea from Herbert Bayard Swope) is trying to appeal to everyone. Narrowing your target audience strengthens your branding since targeted messages are more relevant and compelling.

Aside from identifying your audience, you also need to understand them inside-out. That means getting into their shoes and really learning about their problems, motivations, and needs.

Related: B2B Online Marketing: How to Identify your Target Audience

Different sources suggest different ways to narrow your social media branding audience, but the key steps are:

  1. Create audience personas (profiles based on age, gender, job title, income, hobbies, and interests—to name a few)
  2. Study how your current clients interact with other brands and users on social media
  3. Look at your competitors’ social media audience (check out competitors’ followers and fans, including their social media activities)
  4. Estimate your audience size (use tools like Facebook Ad Manager and LinkedIn Ad Targeting to determine your reach)

Content

The content you share on social media helps define the brand image you’re trying to project. It’s important to know the difference between content for branding vs. conversion-oriented content. Branding-focused content seeks to grow the size of your audience, while lead generation content taps into the audience you’re already reaching to identify potential new clients.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

Social media speaker Rebekah Radice recommends building your content strategy using what you know about your audience and finding out what content types get the most interactions on social media. For starters, she suggests experimenting with any of the following content types:

  • Blog posts
  • Webinars
  • eBooks
  • Case studies
  • Special Reports
  • White papers
  • Workbooks / Downloads
  • Podcast interviews
  • Checklists / How-to’s
  • Video guides and tutorials

Related: Better Content Means Better Leads: Make the Most Out of Your Content

Design

Social media is primarily a visual channel. That’s why good design goes hand-in-hand with compelling content in social media branding. Visual elements influence the way your social media followers see your brand identity. So, it pays to maintain consistent design practices across your social media assets that align with your brand image.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Having a social media style guide really helps in bringing a coherent brand experience to your social media audience, no matter which platform they interact with your brand. Sprout Social spells out the things to include in your visual guidelines (for profile images/header graphics as well as photos/graphics/videos shared within posts:

  • Brand colors
  • Fonts for graphics
  • Acceptable color combinations (per social platform)
  • Photos of your office and team members
  • Logos

Building Your Social Media Branding Strategy

Building your Social Media Branding Strategy - A Complete Cheat Sheet to Social Media Branding for Consulting Firms

For an industry where strategic thinking is the main product, social media’s messy reality can be off-putting to people who usually deal with clearly defined scenarios. Going for the “perfect” or a “foolproof” strategy isn’t the way to approach social media branding.

Branding strategist Peter Thompson recommends aiming for “minimum viable clarity” when developing a social media branding plan. The key thing is to gain a clear idea of basic positioning and messaging.

Related: Santa’s Secret Marketing Strategy for Brand Likeability and Trust

Setting Your Goals

Brand awareness goals traditionally fall into two main categories: brand recall and brand recognition. With social media, branding goals are divided into exposure, engagement, and influence. The goals you set (such as increasing page likes or post shares) belong to any of these three.

The reason why most social media branding goals don’t stick is that they’re oftentimes too broad and unmanageable. Even branding goals need to be SMART goals, too. Here’s how to set achievable branding objectives on social media:

  1. Determine the specific things you want to achieve (e.g., increase page likes, increase shares, etc.)
  2. Choose the appropriate metrics (We’ll delve more on branding metrics later)
  3. Set a realistic timeline (based on experience or research)
  4. Gauge how well each objective you set aligns with overall business goals

Choosing the Right Platforms

It takes a decent amount of resources to maintain a genuine social media presence in just one platform. That’s why a lot of brands only concentrate on a handful of social networks at a time. But that’s okay since your target audience will only be in a small number of these channels anyway. The challenge now is to find which ones to focus on.

LinkedIn, Facebook, and Twitter are the mainstay of any social media branding strategy, especially one that’s geared toward a business audience. But there’s plenty of other industry-specific channels ideal for consulting firms’ branding initiatives, too. To determine which ones to include in your social media mix, consider the following:

  • Is your target audience actively using the platform?
  • Does the platform align with the type of content you’re sharing?
  • What social networks do your competitors focus on?

Peter Thompson lays out the backbone of any social media presence for consulting firms. This includes a mix of company accounts along with the personal accounts of senior partners and key employees. He suggests the following components of a basic social media portfolio:

  • Director’s LinkedIn account (for networking and researching with target audience)
  • Company Twitter account (keeps employees’ accounts consistent and positions brand in new areas)
  • Director’s Twitter account (for research and thought leadership)
  • Company YouTube channel (conference videos, keynotes, and industry events)

Related: Your Guide to the Best Social Marketing Platforms

Scheduling Posts and Social Media Activities

Sticking to a schedule helps you get things done on your never-ending social media to-do list. More importantly, though, having a social media calendar tremendously helps your branding efforts. A social media posting schedule keeps your brand voice consistent and turns your posts into reliable resources for your audience.

As with anything else in marketing, data decides the timing and frequency of your social media posts. Here’s how to develop a data-driven social media posting schedule, according to Constant Contact:

  • Start with research-backed posting frequency and timing for each channel (check out CoSchedule’s compilation of ideal social media schedules)
  • Set different content/posting priorities for each channel (e.g., sharing industry news on LinkedIn and posting about company culture on Facebook)
  • Follow recurring themes in your posting schedules (e.g., whitepaper Wednesdays, monthly wrap-ups, year-end lookbacks, etc.)
  • Create content that can be posted and reposted throughout the year (get ideas from FAQs, best-performing blog posts, and most-shared content pieces)
  • Share curated content (find valuable content from authoritative sources and include your thoughts/comments, then share it with your followers)

A social media content calendar also helps you delegate tasks and set deadlines. So, be sure to clearly spell out the different roles and responsibilities of your social media team.

Related: Get Started with these 10 Content Marketing Editorial Calendar

Social Media Content Mix

There are two ways to join the social media conversation with your content. First is to craft original content and showcase it through your posts (content creation). The other one involves sharing relevant content from other sources (content curation).

If you aren’t sure how to allocate your social media content mix, Hootsuite recommends following the 80/20 Rule. That is, 80% of your social media posts/content should educate and provide value while the rest will be promotional. Alternatively, you can try the Social Media Rule of Thirds, that is, evenly distribute your posts into three main activities:

  • Promoting your firm
  • Sharing industry content
  • Personally interacting with your audience

Related: The Recipe for an Award-Winning Content Dish [INFOGRAPHIC]

Doing Social Listening

When you turn relevant social media buzz about your company, your competitors, or your industry into actionable business insights, you’re doing social listening. Social listening helps you make sense of the petabytes of information waiting to be mined from conversations about you or your industry.

These insights provide a data-driven basis for a huge range of decisions—from improving social sentiment to repositioning your brand, not to mention the real-time feedback and research capabilities social listening offers.

Here’s how to carry out social listening, according to Hootsuite:

  1. Find out where people talk about your brand (not just what they’re talking about)
  2. Let the competition teach you what works and what doesn’t
  3. Work closely with people who closely work with your clients
  4. Determine a baseline volume and sentiment
  5. Listen to your data, don’t just look at it

Achieving and Measuring Branding Results

Achieving and Measuring Branding Results - A Complete Cheat Sheet to Social Media Branding for Consulting Firms

As we’ve learned earlier, social media branding covers three main objectives: increase exposure, deepen engagement, and strengthen influence. Now, we’ll take a look at the activities that drive each of these goals as well as the metrics to use.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

Exposure

Social media exposure refers to the number of times your content is seen. There are two related but different (and oftentimes wrongly interchanged) types of social media exposure: reach and impressions. Reach is the number of people who saw your content, while impressions are how many times people see your content.

Reach tells you how far your message is spreading. It gives you an idea of the potential audience size you can interact with. That’s why most social media metrics that involve ratios use reach as the denominator.

Impressions indicate how viral a post has become. Impressions matter in social branding because it often requires multiple touches with a user to drive interest.

Different platforms measure reach and impressions in different ways.

  • Facebook reports page and post reach (further divided into organic, viral, and paid) as well as impressions.
  • Twitter tracks tweet-level impressions (Buffer suggests dividing impressions by the total follower count to estimate reach).
  • LinkedIn allows you to gauge overall reach post by post.

Engagement

Engagement tells you how many people actually did something with your content. It’s important to keep an eye on engagement metrics since it lets you know how actively your target audience interacts with your social media branding messages.

Likes, comments, shares, retweets, replies, etc. all move the needle when it comes to social media engagement. Here’s how the top social media channels track engagement:

  • Facebook – the number of likes, comments, shares, and clicks your posts are generating
  • Twitter – likes, retweets, and mentions your tweets produce
  • LinkedIn – how many times users clicked, liked, commented on, and shared your content

Related: How to write content that gets read and shared

Influence

Not all sources agree on what social media influence is, and different campaigns use their own yardsticks to gauge influence. Social Media Examiner, for example, considers influence as the type of sentiment (positive, negative, or neutral) that a company’s engagement activities generate. Kissmetrics, meanwhile, talks about influence in terms of the potential impact from people who talk about your brand.

Whatever school of thought you subscribe to, social media influence matters in branding. It increases brand visibility and consequently your reach and (possibly) engagement. Here are some ways different social media monitoring tools measure influence:

  • User activity and interaction with other users
  • Mentions, retweets, and replies (both to and by the user)
  • Topic authority and ability to drive conversations

Related: How to Use SEO To Influence B2B Buyers On Social Media

 

The Takeaway

As you can see, social media branding deals with a lot of moving parts. Coming up with a coherent strategy oftentimes requires you to have a clear picture of the entire process to put everything together. With the ideas we touched in this entry, developing and executing a social media branding strategy will be a lot simpler. So, bookmark this post and review it the next time you work on your social media branding efforts.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

A Complete Cheat Sheet to Social Media Branding for Consulting Firms
How to Use SEO To Influence B2B Buyers On Social Media

How to Use SEO To Influence B2B Buyers On Social Media [GUEST POST]

 

 

How to Use SEO To Influence B2B Buyers On Social Media

There’s no escaping the fact that many B2B buyers use social media in order to support their purchasing choices. This means that using social media properly can be a huge opportunity if you’re to influence B2B buyers and increase your revenues. But what do we mean by using social media properly? It’s all about SEO. It can be a huge help when it comes to influencing B2B buyers through social media, and this guide is going to highlight some of the best ways you can push your business ahead of the competition through the power of SEO.

Link Building

Link building is one of those SEO practices that has changed over the years through Google’s algorithm updates. It’s no longer about link quantity, but link quality instead. Today, link building is nowhere near as effective on its own, especially when compared to incorporating social media efforts with it. If used correctly, social media can get your website high-quality links which is exactly what you’re looking for if you want to increase traffic.  Here’s a couple of things you can do to incorporate link building into your social media strategy.

  • Entertaining content – by making your content shareable you’ll ensure you get some free traffic and links back to your website. We’ll cover just why good content is important in more detail later on.
  • Add social media buttons – the easier it is to share your content – the more it will be shared. This is especially true for videos and images, but for written content as well.
  • Analyze your social media activity – Adjusting your content and updates to match your target audience is really important, and you can only do this if you regularly analyze the data from your social accounts.

Related: Google Warns (Yet Again!) about Article Creation and Link Building

Killer Content

There’s bad content, thin content, decent content, and good content. And then there’s killer content. If you want everybody in your niche talking and sharing your content, you have to invest a lot of effort and research to create it. Again, it’s all about quality over quantity. It’s important to talk about common issues that are currently trending in your industry and offer a new perspective. Keywords should always be used, but in such a way that they are incorporated naturally into the text, if it’s an article. If it’s a video, be sure to use keywords in the titles and descriptions. And then you just need to get it started by sharing it and getting other social media influencers to share it as well.

Might as well check these helpful guides:

Start Using Niche Relevant Hashtags

Finding the right hashtags for your business is vital when it comes to social engagement. What you want to do is build a relationship with your potential B2B buyers, one that will most likely lead to business transactions. Niche relevant hashtags will make it possible for you to find where your target audience hangs out, and make everything from there easier for you. There are a couple of steps you can do if you’re brand new to the niche.

  • Influencer hashtags – You may not know at this point any hashtags you might use, but you most likely know some influencers. Use a tool like Twitonomy to get an analysis of the hashtags they are using.
  • Related hashtags – Now that you’ve found some starter hashtags, you can use a Display Purposes tool to help you find related hashtags.
  • Choose the best hashtag – At this point with a bunch of hashtags collected, you can use Rite Tag tool to tell you which one of those will work the best.

Related: 4 Signs that you’re Getting Positive Responses in your Content

Optimize Content for Social Media Searches

Google isn’t the only search engine out there. In fact, social media searches are getting more and more popular for people who are trying to find what they’re looking for. Youtube has an insane amount of searches on daily basis, and so do Twitter and Facebook. SEO services aren’t reserved for search engines, but they can also be used for social media as well. This is why you need to make sure your social media content is SEO optimized, that you’re using the right hashtags, as well as optimized images and videos on your channels.

Related: Using Social Signals to Spot Sales-Ready Leads

Get More Shares

Like we already mentioned, social media shares are filling the same purpose for your social media account as the backlinks are for your website. This is why getting niche important people to share your content is a great way to influence B2B buyers on social media. Shares will make you more visible and visibility means better reputation. No one likes to buy from someone they never even heard off, let alone if they can’t find anything about them. By having people talk about your business you’ll ensure increased ROI and better brand awareness. This is why you need to be as active as possible on your social sharing sites, like Instagram, Linkedin, or Twitter.

People Love Images over Text

When someone opens a social media account and sees a huge wall of text they’ll most likely shut it down if they don’t like the headline. Sure, a killer headline is a good way to have someone actually read your post, but having an image will make it so much easier to read the text. People love images, in fact, they love them so much that Instagram today has more users than Twitter. I can’t begin to explain how important images are for social media. If you don’t believe me, take a look at how Facebook developed over the years. In pictures, of course.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

 

Conclusion

Social media today is a force to be reckoned with, and you can either use it to your advantage, or you can stay invisible and never reach the top-dog position in your industry. It can help you drive traffic to your website, or boost your brand awareness, all while being very cheap and easy to do. By using the same SEO practices you normally use for your website, you can quickly get people to talk about your business, which will have a direct influence on your business arrangements and your ROI.

 

Author Bio

Chloe Smith is a cycling enthusiast, business consultant for a renowned SEO agency from Perth, and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

A Complete Cheat Sheet to Social Media Branding for Consulting Firms
How to Use SEO To Influence B2B Buyers On Social Media

10 Killer Instagram Marketing Tips for Entrepreneurs [GUEST POST]

10 Killer Instagram Marketing Tips for Entrepreneurs

​Instagram​ has become a marketing powerhouse. Around the world, so many people use Instagram every day, and that number just keeps growing. Instagram recently announced on its official blog​ that it has more than 600 million Instagrammers. No matter what business you are in, Instagram has become a must have social media channel to reach a wider audience. Every brand is now making use of this platform efficiently.

Instagram is free, and its visual features make it more prominent compared to other social media channels. Not only big brands, but even small businesses can also be able to gain a huge follower base on Instagram if they are consistent and follow certain simple marketing tactics.

Why should a brand be on Instagram?

With the potential to reach many, it is evident for brands to be on Instagram to tap the abundant opportunities available. Acquired by Facebook in 2012, Instagram has gained a real momentum along with trust and authenticity.

While many businesses just wonder which platform to choose for their marketing channel to grow insanely, some are killing it with their presence on Instagram. If you are into traveling, food, fashion, and fitness business, it is a must for you to be on Instagram.

Here are five simple reasons why a brand should be on Instagram,

  1. ​To showcase their products and services
  2. To increase their brand reach to the potential customers
  3. To engage with their audience and drive targeted traffic
  4. To share company news and updates
  5. To build a real follower base and a community around the brand

No doubt, Instagram is becoming one of the largest social media channels with its active members increasing day by day. The astonishing fact we should consider here when it comes to Instagram is, it has doubled its user base in just two years to 700 million monthly actives as reported by Tech Crunch in a recent article. It is time for every business to use this as one of the important marketing channels.

Image source: Tech Crunch

Instagram marketing tips

With such a huge user base, considering Instagram for the marketing activities is not a bad idea. Visually appealing and useful images always help position your brand and increase credibility. Instagram sure has all those features to showcase your products and services in a more better way compared to other social media channels.  

Here are ten noteworthy Instagram marketing tips for entrepreneurs

#1. ​Use a variation of hashtags and geotags that are popular with users.

Hashtagify​ is the best tool to find the recent and most popular hashtags that you can use in your posts. Hashtags play a vital role in Instagram marketing.

#2. Write a catchy bio with a link where you want to direct your audience.

You can only share one link on your bio, but you can use this tool ‘linktree​’ to add multiple links to different sources, and this is how you can distribute your traffic from Instagram.

#3. Use quotes in your posts from experts and famous personalities in your industry that people already know.

Use watermark on the images with your logo. Updates with quotes by famous personalities have high interaction rate on Instagram. You can use tools like Canva to first brand your images with your logo and text from your desktop or you can use apps like Quick to share text on your images from your mobile. Who knows, these images might just go viral.

Related: 5 Instagram Tools to Improve Your Marketing [GUEST POST]

#4. Consistency is the key on Instagram. Maintain a clear schedule, show real faces and people in your updates.

It somehow increases your bond with the audience when you show real people using your product or service on Instagram. Use testimonials to gain the trust, and this encourages others to try your product.

#5. Follow people who are new to Instagram and start interacting with their posts.

The probability of they following you back is more. Make relevant comments and not just for the sake of doing it. The big boys out there may not notice you, but the newcomers will often see who followed them and what they do.

#6. Use the Instagram live option to give tips, share anything related to your product, features, how to use, etc.

Also, take your customers along with you wherever you go, to any events and conferences through the Instagram live feature. It gives you an edge over others when you find new ways to go live and engage with your audience.

#7. Get to know Instagram influencers who have a decent follower base and try to make connections with them.

Ask them to share updates about you and mention you; this helps you gain more followers and branding. Use the tool BuzzSumoto find Instagram influencers.

Related: 5 Ways of Using Instagram to Earn More Business Returns and Profit [GUEST POST]

#8. Use Instagram stories to showcase your products.

Stories give more power since you can enhance the images with more than just filters. Stories can be used to show your audience behind the scenes at your company, direct them to your new blog, landing page, contest, etc

#9. You need real insights to take some actions to grow your Instagram follower base with proven facts.

Without a proper analysis, you will not know what is working and what is not, so, with this tool INK361, you will be able to access profound insights into your Instagram account, grade your performance and benchmark against competitors.

#10. Show people that you care about others posts and updates, this is how you get noticed easily.

Repost App helps you give credit to the user generated content. Sharing content that matters to your business is really good, and since you know something has caused a real engagement, you too can expect the same when reposted. This tool will help you strengthen the relationship between you and the other profiles you use to repost.

With the right tools, consistency, and proper message, Instagram has the potential to become one of the most influential social channels for the brands, and we are seeing this happening already. Take any industry, you can find influencers on Instagram building their follower base.  Instagram offers a wide variety of different tools, with great support. Find the ones that meet your requirements, and start improving your social media marketing strategy.

Author Bio:

PavanPavan Belagatti is quoted as one of the youngest growth hackers from India and a marketing Influencer. He writes about marketing and growth hacking related topics, helps companies maximize their traffic and reach. Also a contributor on some of the top notch websites around the world like TheNextWeb, Influencive, ThriveGlobal, Tech in Asia, etc. He blogs about different growth hacks and tactics on his website ‘Growth Hacky‘.

 

 

 

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5 Instagram Tools to Improve Your Marketing [GUEST POST]

5 Instagram Tools to Improve Your Marketing

Have you ever wondered how you could take Instagram marketing to the supreme level? Have you ever considered the implying of the various tools that support your practices out there for making your marketing techniques successful?

Integrating has best tools with your marketing strategy can aid you in presenting the much professional impression and let you have the most viable analytic insight.

That is the reason why Facebook has purchased Instagram as the owners have seen it getting tremendously successful in marketing prospects and don’t consider it a tool used for just photo sharing but as an important section of the social media network. It works like Twitter for photos.

Instagram serves as the best platform which can work for maintaining the high-quality marketing experiences. Here are few top tools which are mentioned below that can help you a lot in improving the Instagram marketing.

1.    Put filter on your images for making a signature look

The foremost stage of making the any Instagram account successful platform for marketing is to describe your company’s objectives. The images which you upload there is a strong replication of your business, and what you want to deliver to your target market by creating an emotional affiliation with your customers.

It is necessary that your photos have a cohesive approach which integrates with your brand or product.

A Color Story is the tool that can assist you in this. This tool makes it much easier to tune the pictures in a fine way and give them a professional texture before updating them to Instagram.

Related: Using Social Signals to Spot Sales-Ready Leads

2.    Scheduling Instagram Posts

Most often, various life events may hinder the flow of updating your Instagram posts. You can’t remain attached to your phone at every moment. You may need few hours or days off, that may be just one day. Well, if you are using a promising online platform for the marketing purposes, then your phone is the most important device to work it out, as you don’t remain offline for much time.

During this time, the competition in the market is overall quite severe. Furthermore, you have to be online on the social media accounts to make a standout and manage the schedule of your posts by using the tool like ScheduGram, which allows you to make a post instantly on the Instagram account or make a schedule for creating the posts for the given period.

Related: 5 Ways of Using Instagram to Earn More Business Returns and Profit

3.    Keep track of the performance of Instagram Content

You may desire to work on a complete strategy before making an Instagram post. Are you one of those people who try to make their audience driven towards their posts, make a comment, or visit your website?  Once you have made your objectives clearer about how you want to carry out the marketing through Instagram, it is essential to keep track of the way you are taking to achieve these goals.

You can make use of different Instagram analysis tool such as SimplyMeasured  or Iconsquare or for tracking your status and collecting your statistical data so that you can see if your marketing approach is workable or not.

Related: The Ultimate How to Guide for BeBee

4.    Get more likes & followers on Instagram

There are certain tools that help you to get real Instagram likes, followers, and views such as “Vibbi” through which you can get 100 likes for each $2.97. It has got many other features too including free comments, 24/7 customer support, faster delivery and no passwords locks. Vibbi is one of the excellent tools which is presently available that allows your business to buy followers and likes legally.

5.    Repost – Share Others’ Posts

If you want to get a good Instagram feed, it is necessary to make a sharing, supporting and appealing community there. It is one the finest things to do for making your business competent. If you want to integrate with and get support from your Instagram audience, it is important to reciprocate your content and you should remain more active.

Sharing the content in an immense way can create a strong relation with your followers. There is a tool, “Repost for Instagram,” available for both Android and iOS platforms which makes it much easier to repost the Instagram pictures to your feed while sharing the content and giving credits to other users.

 

 

Author Bio:

 

 

Qurban Shah is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, that provides quality Instagram followers, likes, and views.

 

 

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Facebook Marketing Hacks for your B2B Products and Services

Facebook Marketing Hacks for your B2B Products and Services

Just when you think Facebook is only for rage-posting and telling the world about how cats are awkward, there is actually more to it than meets the eye.

For entrepreneurs, especially those engaged in selling B2B solutions, Facebook is one powerful platform that should (no, must!) have a special place in their marketing.

To start with, CMOs of major global brands manage Facebook accounts for professional purposes, one of which is to search for effective products and services. This gives you an idea just how important it is to focus on Facebook as a major driver of B2B leads and eventually revenue.

But just like any other tool, Facebook is one that needs to be mastered. Luckily, we have just the right advice to maximize your lead generation using Facebook.

Turn to video

Facebook has come a long way from being just an on-campus social networking site. Now, it has several features B2B marketers can take advantage for their content marketing. For instance, the new video service allows users to access a playlist just by watching a single video. The only thing you need to do is make videos that are relevant to your brand. Short tutorials are a good start.

Here’s one we got where we I share some tips on How to Make Emails your Impossible to Ignore [Video]

Email Marketing Series: How to Make Emails Impossible to Ignore [VIDEO]

Watch this 4-part video on Email Marketing!

 


To help you, here’s our video starte guide: The Three S’s for Creating Viral Video Content


Keep it short and “human”

When it comes to tech products, a lot of people including CMOs would expect to cut out all the geeky parts and come down to the main point. It is also true for other products and services as well. People nowadays do not have the luxury of time to dig up what you are trying to say from a litter box of technical jargon.

To truly connect with your Facebook audience, you need keep your posts conversational and human. And that simply means using industry words sparingly and centering the message on the result that people want.

Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects

Language and Location Tagging

Is your social media lead generation not getting the B2B leads it needs? One way to fix that is to target your messages based on language and location, and Facebook has one nifty tool that enables you to do just that. All you have to do is to allow Targeting and Privacy for Posts. This allows you to effectively push your messages to the proper audience by simply choosing the location and language of your ideal audience.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

Make regular content daily

One surefire way to increase traffic using social media marketing is give something your audience would expect from you on a regular basis. Be it a photo of the day or a short video review, basically anything you post following a schedule is an effective way to draw in interested prospects.

Related: Influencer Interview Series: Mike Allton Wears The Social Media Hat

Engage through tagging

Build your brand by tagging industry partners, companies and influencers to your Facebook posts. Not only does it give your products and services an added boost in appeal, it also gives your audience some new content to feast on.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

 

 

 

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A Complete Cheat Sheet to Social Media Branding for Consulting Firms
How to Use SEO To Influence B2B Buyers On Social Media

5 Methods that Will Help Increase Conversion Rates Using Social Media [GUEST POST]

5 Methods that Will Help Increase Conversion Rates Using Social Media [GUEST POST]

Most SEO experts focus on ranking but that is never enough. The reason why you want to rank high is so that you can get more traffic that turns into paying customers. However, this is not possible if your website does not convert. For you to make money, the visitors who get on your website must be compelled to do business with you. Ranking high on search engines is not enough. There are a number of things you can do with social media to increase conversion.

#1: Use the medium for social proof

The decisions of most shoppers today are influenced mainly by what other people are saying. This means that if there are too many negative reviews surrounding a product, most people will not want to purchase it. In Minneapolis, you can leverage the power of the social network to increase conversion. There is a good chance your happy customers are leaving positive mentions and comments on your social pages.  You need to feature some of these positive comments on your website.

This is important, especially considering the fact that 71% of consumers are more likely to purchase something based on the referrals they get from social media.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

#2: Use it to create customer-generated content

Most people know that they can’t always trust the information they find online. This is because most of the content is meant for advertisement purposes. Creating user-generated content will increase your chances of convincing customers to do business with you. Most of the big brands, including Coca Cola, are using this strategy to win the hearts of consumers.

You engage the crowd by launching competitions or asking for their opinions on something. You can then use their contributions to create user-generated content. Do not imitate these business branding failures.

Related: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners

#3: Make use of social logins

The reason why most people never sign up with you is because of the tedious process of completing the signup forms. A survey by Blue Research found that 54% of users would rather leave a website and go to another one than spend time filling registration forms. The good thing is that you can now allow consumers to sign up using their social media details. All they need to do is to login into their social media page and they are done with the signup.

Social Influencers The powers that be

Follow these Social Media Influencers!

#4: Find the most converting demographics

It is good to know which strategy is working and which demographics are more interested in your products and services. Social media will help you do exactly that. You can create different audiences on Facebook and preset them with relevant offers. This will enable you to know which audience shows the most interest. This can help you refine your marketing strategy.

Related: How to Reach C-Level Decision Makers and Boost B2B Sales

#5: Make your content go viral

The more people see your content, the more traffic you will get and the more conversions you will enjoy. Create content that is shareable and invest in good visuals.

Related: Stick to these Three S’s for Creating Viral Video Content

There are so many ways that social media can be used to boost conversion. You just need to keep an eye out on what other marketers are doing. Being persistent and consistent is also important.

 

Author Bio

Derek Iwasiuk run’s national digital search engine optimization firm headquarted in Minneapolis. Also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. He advises his clients to engage the crowd as that is the key to more conversion. You can also follow him on twitter @Diwasiuk

 

 

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A Complete Cheat Sheet to Social Media Branding for Consulting Firms
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5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

Are your social media marketing techniques not working on your current target market? Well, you’re probably not doing it right. Social media feeds or online articles have to be compelling enough in order to catch the attention of the readers and visual media will always play an important role in this aspect.

So if you’re ready to know the common reasons why your target buyers are not responding to your social media posts, here are the following highlights and learn from them.

#1: You’re not building trust right from the start.

The peak point of any sales funnel today begins in building an audience and generating leads. And when you are able to establish relationships with customers, rest assured that it’s a long term success to benefit from. Once your customers trust your brand and you connect to them consistently, sales can be easy to boost online.

Learn a thing or two about building trust and relationship on social media with “Return on Relationship” Expert: Ted Rubin.

#2: You’re not feeding buyers with great content they need.

In order to create long lasting engagement, make sure that your online articles have something valuable to offer to buyers. Also, they want interesting posts that are both informative and creative. For instance, you can provide them with practical advice on crafting an engaging email or an attention-grabbing subject line. Fuel their curiosity and create ultimate brand impressions they will not easily forget.

#3: You’re not giving your buyers the kind of experience they look for.

Many companies today are taking advantage of visual media when creating content because buyers love to consume those types of information. In fact, according to Nielsen, average consumers watch more than 206 videos per month. Remember that video emails result to 200-300% increase in terms of click-through rate.

So if you are not integrating videos into your content today, you better start. Stick to these three S’s for creating viral video content and you’re good to go!

#4: You’re not maintaining customer relationships after making sales.

Buyer-seller relationships don’t end after making a sale. Truth is, it’s only the beginning of a healthy engagement with buyers. If maintained, this will lead to a successful marketing strategy in the long run. So once you’ve made a sale, the next step is to give helpful guidance, educational resources, and professional support. Do it properly and you’ll get referrals from your current buyers.

#5: You’re not concentrating on setting your brand apart from competitors’ products.

The best thing marketers can do for their brand is to differentiate its value from competitors’. Define the company’s image and present it clearly to the target market. If buyers find your brand unique, they are more likely to buy from you.

 

Getting buyers to engage with your brand takes more than skills. Businesses should treat it as both art and science that calls creativity and accuracy. So the next time you wonder why buyers don’t respond to your online posts, review these guidelines and be sure to make room for improvement and you’ll be sure to see better results!

 

 

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Influencer Interview Series: Mike Allton Wears The Social Media Hat

Influencer Interview Series: Mike Allton Wears The Social Media Hat

Social Media Marketing isn’t new, but everybody makes it sound like it’s the coolest thing since the internet. It probably is, judging by the how much of the budget goes to it and how much of the collective effort is devoted to perfecting it. No one can or ever will, but it doesn’t mean you shouldn’t try. One of the people whose calling card shouts social media marketing expert shares some valuable insights to us. Here’s Mike Allton of The Social Media Hat.

The Savvy Marketer: You’re one of the most influential thought leaders in Social Media Marketing. Tell me, how do you create and maintain a vibrant online community?

Mike Allton: Creating a vibrant online community is not easy. In fact, I’ll be the first to point out that there are many who are far more adept than I am at community building (i.e. Martin Shervington). But, what I tend to do well is to create helpful content and make sure that it’s distributed to all of my channels in ideal ways.

That means, first, understanding my audience’s needs and creating articles that fit that need. And then, when sharing to social, making sure that I do so in the best way possible for each network – use hashtags, formatting, etc.

While I certainly share new content (and evergreen articles) to all of my major networks, I tend to rotate which network I’m actually focused on and spending additional time on so that they all get equal coverage. Most businesses should, instead, focus on just one or two primary networks (as a social media marketer, I feel obliged to be familiar with them all).

Related: The Five Elements of Quality Content (According to an End-user)

TSM: No matter how prolific and efficient you are on social media, if it can’t be measured, it’s almost an exercise in futility.  What are the most important sales-centric social media metrics we should track?

MA: Businesses need to measure:

  1. Follower Growth– While the number itself can be a vanity metric, it’s still important to pay attention to the rate at which you’re growing your audience and ensure that it is in fact growing.
  1. Engagement & Reach– Next, pay attention to the percentage of that audience that your social posts are reaching, and how much engagement (likes / comments / shares) those posts are receiving. Again, these are metrics that should be trending upwards.
  1. Referral Traffic– Next, watch how much traffic your site and content receives from each individual network, and pay attention to how that trends over time. If you’re regularly creating new content, you’ll likely see spikes in referrals each time you publish something new, which is fine. You’ll also though want to see continued organic traffic from your own and other’s shares of older content.
  1. Conversions– Finally, you must be able to measure conversions. Whether it’s sales, leads, email subscribers or something else, measure it. The easiest way to measure is to create Google Analytics Goals so that you can then review where those conversions have come from.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

TSM: How can we organically grow our Twitter followers/Facebook friends, etc?

MA: Organic growth of any particular social channel is done through a variety of methods:

  1. Follow and engage with other people in your niche.
  2. Create good, engaging posts.
  3. Participate in group activities (i.e. Tweet Chats, Facebook Group Discussions)
  4. Reference your social profile in emails, website, etc. so that people can find you.

Related: Influencer Interview with The Modern Marketer: Matt Heinz

TSM: What are the biggest social media trends to prepare for in the next couple of years?

MA: The biggest trend currently in social media is video, specifically, live video. Businesses need to consider how they can leverage what is currently an insatiable appetite for video.

Whether it’s live video or pre-recorded. Whether you’re interviewing experts or demonstrating your own expertise. Whether you’re showing off a product or answering questions – video can be a tremendous asset to any business.

 

Related: Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

Influencer Interview Series with The Return on RelationshipTM Expert Ted Rubin

We are in the search for our next influencer interviewee,

we would love to read your suggestions. Comment below!

Learn more sales and marketing tips on The Savvy Marketer’s Blog

 

 

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How to Use SEO To Influence B2B Buyers On Social Media

7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

7 Amazing Ways "Social Media" Can Build Your Business Email Subscribers

Do you want to build your email list? Or, you want to grow your social media following? Then, social media and email marketing are two intense business devices for your business. If you unite them you could significantly enhance your promoting response.

Both social media as well as email marketing are related in that they both give you the chance to build relationships with your subscribers or followers. By boosting your social media engagement you can also building an email list that is brimming with quality prospects and clients, you have the opportunity to expand your sales and boost your brand. This aides in boosting up your business as well.

Here are 7 ways to go about building your email list via social media.

#1 Sign-Up call-to-action on Facebook

Callbox - Lead Generation Company - Facebook Profile

Make sure to add subscription forms when conceivable to your social pages. Make it very simple for users to sign up. Exploit your Facebook Call-to-Action Button.

It was in 2014 that Facebook updated the call-to-action button, which dwells on a cover photo of a page. There are seven call-to-action buttons that pages look over including, “Shop Now,” “Contact Us,””Sign Up” and “Watch Video.” When fans click your email sign up button, it basically takes them to your landing page that includes a short list of reasons why they ought to give you their email address.

#2 Review Premium Content on Your Social Channels

There are many businessmen who create premium content for their businesses. Blogs are another strong gateway to get email sign ups, particularly if your email newsletter highlights some of your best work.

Hillary Clinton joins LinkedIn, pens article on small business solutions

Hillary Clinton joins LinkedIn, pens article on small business solutions on nydailynews

Social networking is one of the best conveyance channels for your content. Draw in new clients to your site with convincing and unique content. It helps in generating traffic to the landing pages. Facebook, Twitter, LinkedIn, Google+, are the social media sites that help to drive traffic to their premium content using valid points and hashtags that match the interests of their audience to drive email subscribers.

Related: Why B2B Social Media Marketing Still Deserves Attention

#3 Discount Offer, Sweepstakes Or Give Away Post

FREE Lead Generation Kit for Businesses

Who doesn’t love a good giveaway or a discount? You must be seeing this more and more in commercial ads from popular companies as they work, and they are ideal for private companies as well.

Here’s a case of how you can create a contest to drive your social media subscribers onto your email list:

  • To begin with, think of a hashtag uniquely for your contest. Use an expressive and snappy hashtag that business sectors your offer with a touch of fun and identity.
  • Then, take a quality image of the product you are giving away
  • Lastly, declare your contest via social media along with the photograph of the prize, your hashtag, and a link to a landing page that obliges them to enter their email address in order to participate.

Related: Use the Psychology of Free Stuff to Generate Leads

#4 Use Twitter’s lead generation cards

twitter lead generation card

How to Use Twitter for Lead Generation on tribeboost.com

Twitter has a lead generation alternative and it is a blessing from heaven for direct marketers. The good thing is that you don’t need to leave Twitter to be added to your pamphlet or newsletter. You do need to spend some advertising cash, however, to take part. But, with a single click of a button,  your Twitter follower can now be your subscriber as well.

When you have a Twitter chat, you’ll not just begin a discussion that can assemble your social clout, yet you’ll likewise be interacting with new Twitter clients without fail. Actually, this prompts to a devoted, interested group of potential email leads.

To figure out how to have a Twitter chat, first attend a few chats in your industry to discover how they function. At that point, look at this guide on the best way to have a Twitter chat.

To get email leads from your Twitter chats, ensure you are fusing Twitter Lead Generation Cards. These cards permit you to gather email addresses straight from Twitter.

#5 Generate a Pinterest offer

If you know how to set up an advertisement on Pinterest, and you have some cash to put resources into your email list, then you can fully develop your email list in this way. Once again, it’s critical to make a landing page that you’ll send new visitors, instead of sending them to your site’s landing page or something with huge amounts of diversions.

Pinterest Promoted Pins – Is Pinterest as we knew it dead?

Pinterest Promoted Pins – Is Pinterest as we knew it dead? on thispuglife

The site permits you to visually stimulate your prospects and give them a pinnable and interactive offer. On Pinterest, you have the choice to market any offering like coupons, blog posts and videos, basically by posting a photo that will lure clients to click, and also going on landing page with link.

#6 Post compelling photos on Instagram

As far as email marketing, Instagram can be used in various ways. Here are three well known ways;

  • You could post an image of a thing that is discounted completely for your email newsletter subscribers.
  • Even a video can be uploaded by highlighting the advantages of agreeing to your email newsletter.
  • Post a photo or video that describes your selective email content.

There are two alternatives on Instagram in terms of link posting: You can either copy and paste your link onto your photograph, or incorporate it in your bio. If you select to paste the link onto your photograph, ensure you incorporate clear headings.

Related: 5 Ways of Using Instagram to Earn More Business Returns and Profit [GUEST POST]t

#7 Share your webinars on social media

Sharing a webinar about your business or industry on social media is an engaging way to share the human side of your business by presenting a man from your company to talk about a relevant topic with your audience.

One of the objectives of a webinar for your business is to capture leads in the form of email subscribers. Your target audience won’t see your one-off promotion on one social platform. You should be steady with your promotions and use various platforms, keeping in mind the end goal to pull in and draw in your complete audience.

Conclusion

Thus, Social media and email listing can be such avaluable tool for growing a business. All you need is to work effectively.

Out of these 7 ways, which one are you using to grow your email list with social media? Do let us know in a comment box given below!

 

 

Varun SharmaAbout the Author

 Varun Sharma is a Co-Founder at KVR WebTech Pvt. Ltd., one of the fastest growing Online Marketing Service Providers in Singapore. He analyses Digital Marketing strategies, trends and practices emphasizing on Mobile, SEO, Social Media and Content Marketing. You can follow them on Twitter and Facebook.

 

 

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