What is Conversion Rate Optimization and Why Your Website Needs It

Take it from us, conversion rate optimization is not a digital marketing buzzword, and it’s probably an excellent time that we should start focusing a lot of our efforts around it.

For some reason, there are times where we forget about CRO in favor of other optimizations. However, there is a lot that we can do today to improve our conversion rates.

In this article, we will be exploring the different ways that we can improve our conversion rate optimization on our web properties and how we can get improved conversions by merely understanding CRO.

What is Conversion Rate Optimization?

To put it simply, conversion rate optimization – or CRO – is the process of analyzing the data that customers are leaving on your web property to find out how to improve the performance of your website.

This is not just limited to one particular metric or a specific form of analytics, but rather the holistic study of how you can get the right kind of customers to interact with your web property the way you want them to.

Think about it this way

CRO is the process of optimizing your website to make sure that you can meet the wants and needs of your customers to get them to go onwards with the next part of the conversion journey.

It does not also mean that you need to focus on one particular key performance indicator (KPI), but rather trying out a combination of different factors.

Related: Essential Components of a Lead-generating Website

How Useful is CRO?

CRO is handy for many reasons. First of all, it is a way of ensuring that you are efficient with the resources that you have to achieve your conversion goals. This means that you can be more frugal with the way you spend money on your campaigns, but still can obtain the maximum benefit of the rest of the optimizations.

The common sense approach to CRO is that it is a safeguard to ensuring that your potential customer, client, or visitor will not lose their patience with your site before getting them towards a specific action.

This is not just about blind optimizations, this is more about getting the right type of customers that you are targeting. Most of us spend ages trying to optimize for this and that, but how many of these optimizations matter to your target market share.

Related: Search Engine Optimization is a Continuous Process

How Do I Go About Conversion Rate Optimization?

There are plenty of ways to go about CRO, but it starts with the data that you already have about your customers. There are numerous ways to extract data that will better help you identify how your customer reacts to some aspects of a web property.

After you have analyzed this data, this is where you can start determining what KPIs you should be focusing on. Most people aim to get more unique visitors, but you also have to combine this particular factor with the conversion you want to achieve.

Optimizing for maximum conversions is usually focused on the landing page of your visitor. This is where most of the action takes place, and it can involve anything from heat mapping the page to figure out where they are clicking, to hacks such as changing the colors of your call-to-action (CTA) buttons.

Another thing that can be achieved through proper CRO is reduced bounce rates. You see, sometimes we need a visitor to consume certain parts of the page for them to make that decision that will equal a conversion, but more often than not, they get distracted or lose patience and leave.

CRO allows you to optimize your page to ensure that you have user’s interest and that is kept long enough for them to make whatever decision you want them to make.

It is not a guarantee, but you are guaranteed to do better!

Proper conversion optimization does not automatically make your site better nor does it mean that you will be able to make more conversions. However, it is a guarantee of more effective methods of driving traffic where it matters most.

You still have to do extensive testing afterward and it is essential that you regularly monitor for changes and adapt tactics and strategies accordingly. It’s the same with most of the optimizations. You still need to look out for proper feedback.

Related: B2B Chatbots and How This Tech Can Improve Your Conversions

At the end of the day, you want your user on your page for a specific reason, and conversion rate optimization is one of the ways that you can make sure that you are achieving the goals that you have set out not only in an efficient manner but also in an effective one.

So check out your site today. Do you think it is optimized for conversions? Or are there other ways where you can improve the way your users interact with your website? You’ll be surprised at what you’ll find.

Once you have optimized your site’s conversion, it is essential that you follow through your efforts by utilizing powerful lead nurturing using various channels.

Build your digital presence, attract the right audience, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

5 Mistakes That Completely Ruin Your Website Lead Generation Power

If your web visitors are warm leads, the last thing you want to do is lose them. Similarly, if your visitors are cold leads, you ideally want them to leave with a good impression of your website and your brand so that maybe they will do business with you in the future. It is therefore imperative that you avoid the five mistakes listed below.

#1) Landing Pages That Don’t Answer The Questions Your Marketing Generated

Let’s try not to get too complicated here, but even a freshman taking a college marketing course understands the concept of user expectation and user experience. If you type in a website domain called, “www.Pets-In-Pants.com” you don’t expect to land on a website advertising tropical fish. In this case, the domain name has set up an expectation. Your landing page and your website is going to fail to generate any sort of lead or conversion if your landing page doesn’t pander to or serve that expectation.

To make a little simpler, try to imagine that every visitor of your website has a question in mind. For example, if a user saw your advert showing an image of a great new car that costs $18,999. Your user‘s question may be, “Is that price real?” or “Is the car as good as its image and price tag suggests?” or even “Do they have a financing option so I can buy that car?

You are going to lose your lead and/or any hope of a conversion if your website doesn’t answer the question that the user has. On the one hand, you need to tailor your landing pages correctly, and on the other hand, you need to make sure that your landing pages and your off-page marketing are in sync.

Related: How to Create High-Performing Landing Pages

#2) An Olympic Hurdler Walks Into A Bar – He Should Have Jumped Higher

Stop treating your website like a popular bar. When you walk into a bar, you casually glance at the barmaid and ask for a drink. Your website is not a bar, it is more like a car sales lot. Do people walk into car sales lots and casually ask to buy a car?

Stop offering people links and purchases on the top third of the landing page. The reason you are losing leads is because you are asking them to buy or to navigate away before your website has had the chance to sell to them.

Leave your links to other sales pages, and leave your buyable items for other pages or for later on down the page. Only the most popular items may have such elements on their landing pages. They only work if the buyer is a very hot lead who has visited the page specifically to make a purchase or to convert. Be careful with the content, you should provide enough information, but not too much. Google ranks pages higher with more text, but your main target is customer, so create content for them.

Related: Google Warns (Yet Again!) about Article Creation and Link Building

#3) The Use Of Trust Building Elements

In some cases, the trust logos say things such as “MacAfee Secure” or “SSL Value” or even “100% Satisfaction guaranteed.” However, these trust logos and shields are massive causes of mistrust in most cases.

Think about a government website. Is it full of “100% money back guarantees” and “Scan Alert Hacker Safe” logos? Of course they are not because they are already trusted. The websites that use these trust logos the most are ones that cannot be trusted. They are used the most by scammers and spammers because they need to use them. Untrustworthy websites have used them so much that people don’t trust those types of logos anymore.

Related: Create a Sophisticated Website using DIY Website Builder

#4) The Use Of Tired And Overused Wordage

Only with our effective and innovative web copy will your business engineer a successful and highly profitable marketing plan that will boost your sales efficiency and dramatically increase your profits. With the use of synergy, cost-effective modes, streamlining and power-planning, you can become a member of the master elite. Your web copy can join the upper echelons of social and business leadership where you may strike out on your own to become as successful as you design.

I think you get the idea! The paragraph above is an example of over-used and fluffy power words that mean nothing. People are used to reading the same old fluff over and over again. They can smell tired and overused words and phrases to the point where such phrases, sentences and words lose all credibility very quickly.

#5) Landing Pages With Pop-Up Notifications

Popups are like a vile plague on the Internet. If you want to research something, you will soon become tired and irritable when every website you reach asks you for your email address.  Worse still are the websites that throw up an advert that your popup blockers just cannot stop, especially when throw up an advert when you are part-way through reading the first paragraph.

There are many writing services reviews that complain about a particularly stupid trend that is moving through essay writing services websites at the moment. It is pop-ups that say something such as “Sorry you are leaving” or “Do you really want to leave?

Firstly, if you chose to leave–then you decided to, so where is the logic in asking people if they want to leave? Secondly, a, “Sorry you are leaving” popup is viciously annoying, and many essay writing services have it set up so it pops up when students click internal links, which means they are not trying to leave, but they get the pop up anyway. Please avoid any type of pop up unless you are specifically attracting aimless web surfers who have nothing better to do than sign up for newsletters.

Related: Outsourcing Content: Where To Look And Tips For Getting It Done

None of this is common sense

If it were common sense, then people wouldn’t keep making these mistakes. If you are making any of these mistakes, then just go right back to your website and make suitable changes. Do not be taken in by the sellers of pop-up adverts and things of that nature. They may claim that such things will increase your newsletter signup by 200%, but they don’t mention the 400% drop in repeat traffic because you have annoyed your regular users so much that they have abandoned your website. Go over each of the points made above and amend your web strategy accordingly.

Author Bio:

Robert Morris is a freelance writer and a blog editor at askpetersen.com. He is a regular contributor to Lifehack, Digital Information World and Template Monster. He writes about product management, marketing, business and lead generation.

Google Warns (Yet Again!) about Article Creation and Link Building

Google Warns (Yet Again!) about Article Creation and Link Building

Indeed, you can never doubt the many benefits that link building can provide. On top of shepherding quality traffic towards your site, it also helps you establish a rock solid brand and maintain a strong following from among your target audience. But as with any other tool, link-building (and in a related manner, article creation) have a lot of drawbacks – drawbacks that are frowned upon by search engines such as Google.

In particular, Google has warned yet again of unbridled article creation for the purpose of building links. Especially for companies that depend on blogging to broaden their brand’s appeal, Google’s recent red flag spells volumes about its campaign to rid the search engines of “spammy links” and bad content masquerading as guest posts. Google’s guidelines clearly ask enterprises to refrain from the following:

  • Stuffing keyword-rich links to your site in your articles
  • Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
  • Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
  • Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised)

Check out our early predictions and the latest SEO trends – A preview of how SEO changes in 2017

Be it as it may, this is nothing new compared to Google’s reiterations in the past, as Barry Schwartz of Search Engine Roundtable puts it:

Truth is, there is absolutely nothing new about what is written there. If you do guest blogging or article publishing for the purpose of link building, with the intent of manipulating Google’s search results – then that is something Google can and does penalize for.

Still, even if it were an issue that isn’t as relevant as it was before, proper link-building and article creation should abide by the rules. This is not just to comply with Google’s requirements for a leveled playing field in the SEO arena, but also to ensure that potential clients can acquire the kind of information they are looking for.

In this case, effective content creation is the only way to go. Google has encouraged companies and enterprises to focus much of their resources in improving their old blogs and posting articles that are actually readable, insightful, and meaningful to their target audiences. Take these reminders when crafting your next content:

Obviously, companies have already prioritized these in their checklist for effective digital marketing. The only problem, not many are going the right path when it comes to optimizing their sites and creating consumable content.

Well, lucky for them, we have all the information a company needs to up their marketing game.

8 Clever WordPress Design Tricks to grab your Visitor’s Attention

Today, websites have become a commanding way to promote businesses. It can be used as a marketing tool, a way of communication, or a platform for branding. The design of your website will play a vital role in how users will perceive your brand. It is proven on researches that a well-built, informative, and organized website generates more traffic and trust from users.

While being creative plays a key role, there are basic rules in web designing to guarantee that your site will be effective and attractive as well. Below are 8 tips we’ve come up with in creating a perfect website:

Keep it Simple and Creative

The design and content of your website is the first thing that catches users’ interest and attention. It is your brand. Users are looking for components that are informative, they want to see content which are relevant to them and easy to understand. Use simple languages to describe your products or services; you can even insert a picture or two to convey your message clearly. Readers want to effectively find what they are looking for at first sight.

In designing a website, always keep in mind the principles of simplicity while being creative. It is important to consider different factors in designing a website to attract your target user base and keep them engaged. Create a simple layout first for the pages of your site. Plan the position and alignment of the content, spread of white space, font size and style, color palette, etc. Use proper white spaces to make your content look clean and words distinguished. The content should not be inept to avoid confusion from your visitors.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Integrate a Smart Choice of Colors

Color plays an important role in your website’s appearance. Choosing the right combination can make your website look professional and attractive at the same time. Researching the value and meaning of colors can help you in choosing the perfect palette for your website. Use a combination of colors that complement each other to make your content more readable and refrain from using bright or bold colors that may strain the eyes of your visitors. Always remember that the key to choosing the perfect color scheme is keeping it simple.

Whitespace

White space is often referred to as negative space. It is the portion of a page left blank or unmarked. It isn’t actually white, the space can be filled with any color you want as long it has no content. In incorporating white space in your design, think about the whole layout of your page. Putting spaces between the elements will help your page to be more readable and enhance user experience.

A white space can also make a page look professional, proficient, and elegant. It organizes the content of your page and helps in creating focus and attention. Separating the content of your page also gives the visitors’ eyes room to relax.

Mobile Compatibility

Internet users nowadays spend more time surfing the internet with their mobile device so it is very important to create a mobile-compatible website. Fortunately, there are numerous ways to make your website mobile-friendly like using a responsive web design or mobile editor applications. A responsive web design basically means your website will automatically adjust its layout and design to the size of the device your visitor is using.

Related: Adapting to the Dynamic SEO Landscape in 2017 and Beyond

Optimize Loading Time

One of the most important things that people tend to forget to consider in creating a website is its loading time. No one likes a website that takes a lot of time to load. The last thing you want is for visitors to lose interest, leave and move on to other websites that load faster. Aside from losing user engagement, a slow website can also lower its rank on search engines.

There are many things you can optimize to speed up your website. You can remove unnecessary elements, reduce image size, avoiding flash, and keeping the content of your pages minimal. You have to learn to balance the content of your website by knowing what resources you have and which ones will meet the needs and wants of your target audience. Once you’re done, you can check your website’s loading time using a site speed testing service.

Easy Navigation

Another important thing in designing a website is easy navigation. Without navigation, a website can look formless. Having an easy-to-use navigation is a way to ensure that visitors will spend more time exploring your website. While keeping it simple, navigation should also be of good quality and organize so that your visitors can navigate between pages easily. Keep in mind that having varying navigation might give your visitors an impression that they’re browsing different sites, so make sure to be consistent and use the same navigation in all the pages and subpages of your website.

Informative Content

Users visit a website for its content. It’s the first thing that will catch their attention. Consider the content of your website as a tool that will build your brand. In creating the content of your website, make sure that you have a clear purpose and objective. Online visitors are looking for significant, intriguing, and easy-to-understand information.

When planning content, it helps to think of it like an advertisement, wherein you’re sharing information in as few words as possible making your visitors interested and wanting for more. Make the objective clear. Use simple and easy-to-understand words in describing your products or services, and refrain from using too many technical terms. Having informative content that looks clean, organize, and proficient is what will make your website stand out. Check out The Five Elements of Quality Content (According to an End-user)

Social media

Social media networking websites like Facebook, Twitter, Instagram, and many others play a necessary and important role in promoting a business. It has become a marketing tool and support for businesses and organizations. It is also considered as one of the most important tools in cultivating and improving a brand. With people’s insatiable appetite to share new information, including a social media badge on your website will provide an easy option for your visitors to share and even recommend your link, posts, or products without leaving your site.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

These simple tips can get you started. Building an attractive website does not need to be complicated, it’s almost always about getting the basics right and the willingness to learn to be better at it. There are also numerous blogs, sites, and books about web design out there you can check that can help you.

Adapting to the Dynamic SEO Landscape in 2017 and Beyond

Over the years, there have been some constant subtle changes in Search engine Optimization here and there over the years as SEO continues to grow as a category that most businesses focus on to drive leads, engagements, and sales as platforms like Google, Yahoo, and their ilk continue to evolve. It’s no secret that the rules that run how and why websites rank against each other are constantly changing. Whether you notice it or not, every algorithm update from Google sends little waves of effect all throughout the SEO industry, and if you don’t fiddle with your systems and processes, you’d be left for dead.

That’s why it is important to know the different ways SEO is changing or evolving. Sooner than later, these developments, no matter how subtle they are, will have a significant effect on website rankings and SEO as a whole. But knowing is just half the battle – what’s more important is having a profound grasp of these trends so your business can adjust your practices and processes accordingly.

Let’s start with the no-brainers:

#1: Keyword Research Still Matters

Once upon a time, keywords were (almost) all that mattered to SEO. I mean, write an article stuffed with 100 keywords and you’re good to go. Those days are long gone, but it doesn’t mean keywords don’t matter anymore. Google and other search engines (but just concentrate on Google) still look at keywords, but the process has become more complicated and well, more intelligent than just looking for the meaning of the words in context.  Other things that matter are the placement of your keywords and the way your keywords fit together and other stuff we can’t totally comprehend. What’s more, single keywords are no longer advisable, hence the popularity of long-tail keywords.

There are more or less 200 factors for a website to rank well, and even if keyword search doesn’t have as much weight as it used it, it is still a factor. So don’t give up on the keywords, especially the long-tail ones.

How to Target Long-Tail Keywords for Better SEO
How to Target Long-Tail Keywords for Better SEO

#2: Engagement Metrics Matter

With the decrease of the significance of keywords came the increased relevance of actual engagement in your content when it comes to SEO. Meaning, you have to prove to Google that people are reacting to your content – commenting, sharing, asking questions, and so on. These actions mean the people find actual value in your website. In our case, we use these metrics to measure if we’re doing well or not:

  • Traffic from organic search
  • Time spent on site
  • Bounce rate
  • Page views

The best part is, all of these can be tracked with Google Analytics. Go ahead and try them, yourself.

Related: Confession of a Google Spammer

#3: Focus on Mobile Users

Again, I cannot overemphasize the importance of mobile when talking about SEO today or in the near future.  Mobile optimized websites were the result of a Google algorithm that focused on mobile users and since then, mobile users showed no signs of slowing down. Having a website that is mobile-friendly has become the rule rather than the exception. Mobile isn’t going anywhere, and you should ensure the user experience for these users is as strong or stronger than desktop visitors. Everything should fit on the screen without the need for stretching or horizontal scrolling.

As per our practice, we create a mobile version of our website. Thanks to our talented developers and programmers, we have mobile responsive designs that allow the pages to adapt to the size of the screen they are displaying on. Here’s How to Manage Google’s Mobile First Indexing for SMBs

#4: Focus on User Experience

I’ve always believed that all businesses are services no matter the product being sold. Based on this premise, all businesses should focus on the user experience. At the end of the day, it’s always people who are going to use the product or service we are selling. That’s why it doesn’t come as a surprise that even Google is focusing more and more on the overall user experience itself. This should give us all the more reason to tailor our improvements in our processes with the customer experience in mind. So when we’re designing or improving our website, we can take into consideration some very simple but impactful design elements like:

  • Accessibility for people who are differently-abled (those with audio and visual impairments)
  • Creating buyer personas that would lead to better understanding buyers’ needs
  • Creating valuable content that actually solves problems

Related: Why Customer Profiling Could be the Best Investment your Company Makes

#5: Create more unique and varied content

As a rule, it’s not enough that you produce quality content. It has to be unique, too. But wait, there’s more. Creating quality, unique content isn’t enough anymore. It has to be varied, too. Meaning, just making articles – no matter how good the quality and how unique they are – isn’t enough. Today, written content needs to do more than ever to stand out. Long form content of 2,000 words or more that is well-organized is a great start.  But what will sustain your ranking is if you consistently produce content in other forms, such as:

As technology grows, more types of content become available, and it brings with it a need to diversify your own work so you can stand out in the crowd. Learn these Five Elements of Quality Content (According to an End-user) to attract more visitors.

#6: Content Promotion

In case you haven’t heard, promoting your content on social media is a great way to gain new exposure and growth for your brand. Ok, social media itself isn’t a ranking factor, but Google is smart enough to look at it more and more for information on how useful your content is for visitors and followers. So, distribute your content in as many social media channels you deem necessary. Like they always say in lotteries, the more entries you send, the more chances of winning!

Here are some of the ways content marketing helps boost your SEO in today’s world and into the future:

  • Social Signals – activity on your social media channels shows Google that your content is useful.
  • Earned backlinks – these are achieved when people naturally link to your content because they saw it on social media.
  • Increased traffic from social media channels – this results in additional ranking signals as people arrive and engage with your content

Final Thoughts

SEO is an incredibly dynamic industry that requires you to always be on your toes. By keeping these changing rules in mind, you put yourself in the best position to thrive. How about you? How do you adapt to the changes in the SEO landscape? Share your thoughts below!

Increase your sales and revenue with Better Lead Generation Strategy!

Latest SEO Trends – A preview of how SEO changes in 2017

In the past few years, SEO has completely changed its meaning.

From simply matching the user search term – through providing useful information – to addressing user queries at a greater level of ease and speed. SEO has become a marketing tool that is more about processing user queries rather than being a channel of increasing business revenue.

Google says that they change their search algorithm 1-2 times per day (around 500 times a year) just to improve their user experience. And only those websites can rank higher in search results that are built around the same objective.

Initially, Google would only focus on finding the exact match of “strings of words” entered by users to display search results. But after countering the highest level of spamming and lower user satisfaction, Google now considers only those websites to rank in SERPs that are useful to its users. Everything else is penalized.

Based on these recent updates by Google and the ever-changing user behavior, we believe the following 5 SEO trends can be seen in 2017.

  1. Rankbrain

This is an artificial intelligence system launched by Google in October 2015, which brought a new level of user experience and SEO challenge in 2016, and is expected to show its full potential in2017.

Currently, the system tries to identify the behavior/language of the users by analyzing the words/phrases searched by them and keeping a record of what sort of results they choose. Then it uses its advanced formulas to bring the most relevant results each time the same query is searched by a user. And it is also equally effective at handling search queries never seen before.

In the coming year 2017, we expect Rank Brain to present greater challenge for search marketers as it continues to understand different user behavior for both text and voice search.

  1. Voice Search

Even though it was introduced a few years back (in 2013), but not many users showed interest in voice search until the end of 2015.

A survey conducted in 2013, showed around 85% of respondents had not used voice search at all. But a similar study conducted in December 2015 showed over 60% of respondents using it for some personally preferred search terms. And ever since, there has been a constant rise in the popularity of voice search. In2017, we expect voice search to bring new opportunities for marketers as it attracts more user attention this year.

  1. Bounce Rate

Just like being an important quality measure of an Adwords campaign, Bounce Rate of a website is known to have great influence on the organic rankings of a website too. The web pages with high bounce rates are considered to be less preferred by users (particularly for their search term). For example, a user searching for Chicago seo techniques may not be interested in SEO tips from a marketer based in Australia. And as soon as he realizes that the SEO recommendations are made by an expert outside Chicago, he clicks the back button without exploring the website.

Google now considers bounce rate as an important ranking factor for search results. So, it will be more challenging for marketers to match up with this quality parameter in the coming year.

  1. Accelerated Mobile Page (AMP)

For users who browse the web on-the-go, the major reason for poor web experience is the unstable internet connection. And Google planned to counter this issue by introducing the AMPopen source platform that lets webmasters create pre-renderable Mobile-friendly version of the websites that is super lightweight and is critically designed to load quickly even with an unstable internet connection.

And ever since the idea of AMP got popular and appreciated by all mobile users, Google has now introduced a mobile-friendly indexing system that checks each website for AMP files and ranks those sites higher in SERPs which are mobile phone compatible. This new trend is believed to bring a new level of SEO competition and opportunities in the year 2017.

  1. High-Quality Links

One of the oldest yet consistently important ranking factors for all search engines is the quality of backlinks pointing to a website. Google in particular has strict guidelines for creating backlinks for a website. It discourages a webmaster from getting involved in unnatural link-building techniques like large-scale article marketing, directory submission, link exchanges, paid links, and more.

Google is still very active in penalizing such websites employing unnatural link-building techniques. Therefore, the best way to ensure a high-ranking performing website in 2017 is by creating unique, useful, relevant content that your users like to share with others, which ultimately generates more backlinks for your site. The more informative or useful content you have, the greater are your chances of getting linked by your readers.

Apart from the SEO trends listed above, there are some other critical SEO quality parameters like Microformats, Incorrect Robots.txt, Browser Caching, Active Social Profiles, Brand Searches, HTTP Page Requests that cannot be ignored in 2017. A marketer must keep updated with the latest SEO trends and design super-actionable strategies to get higher search rankings.

Increase your sales and revenue with Better Lead Generation Strategy!

Here’s How to Manage Google’s Mobile First Indexing for SMBs

With the official announcement that Google is switching to mobile-first indexing, some small businesses might find themselves calling for help. SEO; being the all-important topic to consider whenever placing your brand on the internet, takes a major role in this message. What steps does your company need to take in order to overcome this update?

It’s actually here!

It’s been a highly debated and forecasted topic since the release of Google’s Penguin 4.0 update and their Accelerated Mobile Pages (AMP) Project. Finally, it was announced at this past month’s Pubcon Las Vegas that Google is now officially switching to mobile-first indexing.

The webmaster trends analyst at Google, Gray Illyes was the bearer of (maybe not-so) bad news, when he stated that Google would roll out a separate mobile index within the next couple of months. With the aforementioned service updates and the fact that there are more Google searches that take place with people using their smart phone or tablet devices than computers, this update was anything but surprising. For those that are not as keen in the area of search indexing, Pubcon explains the significance of it in their news article:

“History, Google has had a desktop index. That means they are crawling the desktop site, determining the relationship to the mobile site, and then they rank the mobile version of your pages based on the desktop version/desktop signals… Nowadays, since 85% of their (Google’s) results are mobile-friendly already and more than half of the search queries are from mobile devices, it makes sense to switch over the desktop index to a mobile index.”

Yes, this is all very nice and informative, but what does this mean for Mobile SEO and the future of web development?

Why Oh Why?

Cheer up! Just remember this one statement: The trend is your friend.

If you’re the type of company that remains relevant and up to date with tech movements, you already know that Google loves (and I mean loves) to keep their software in line with current market directions. The trend we are seeing now is clearly this evolution of on the go cellular usage.

Image Source: www.aumcore.com

As beautifully put in this blog post;

“The internet is no longer parameterized by this huge desktop that sits on a desk in our living room and office but rather, it’s a way of life – something we’re all connected to during most points of our day.”

Due to this style of thinking, Google considerably favors mobile-friendly websites over sites that inhibit a consumer’s mobile user experience (UX). The issue with indexing a website purely off its desktop page is that Google’s not evaluating the actual site that would inevitably be viewed by someone searching off their smartphone. This is why this mobile first-index change has decisively been released. They will continue to generously rank pages that can easily be viewed on smartphones or tablets; and consequently, the search engine crawlers/algorithms Google has in place will condemn your brand’s website if it doesn’t work well on a cellular/ tablet device. All Google really wants to do, is to build a search experience enjoyable for both smartphone and desktop users. This creates the question:

What actions does your business need to take in order to fight Google’s mobile-first indexing?

How you can be prepared for Google’s mobile first indexing

This terribly important shift in the search engine’s indexing will, unfortunately, leave many websites out in no man’s land. Luckily, Google offers some recommendations on their official announcement page to make sure your brand doesn’t suffer:

  • If you have a responsive site where the content is the same across both desktop and mobile, you are in great condition and don’t need to worry about changing anything.
  • If the above isn’t your case, you should consider to serve structured markup for both your brand’s desktop and mobile versions.
  • Verify your mobile site ownership on Google.
  • If you still only have a desktop site, Google will continue to index your desktop like normal, even if they are utilizing a mobile user agent to scope out your site.
  • Only launch your mobile site when you are sure it is ready.

In a nutshell, the only pages that will be affected are the ones that have a mobile version, which doesn’t have the same content as its desktop counterpart. Reconsider how your desktop pages are constructed. Let’s say for example your desktop homepage has some content that’s missing on the smartphone version. Maybe this is an opportunity to rework how you display items on your desktop page so that it molds into an architecturally sound cellular site. Keep in mind that a good user experience goes a long way, especially now in the eyes of Google.

Traditionally speaking, Search Engine Optimization (SEO) has and always will be based on how well your website looks in the eyes of search engines. Strategic keyword density, backlink building, content creation, etc. achieve this. With the entire world going cellular, this approach slightly changes. Now web developers have to pay even more attention to how well a website looks in the hands of a user. Things to ask yourself now are:

  • How well formatted is my website?
  • Are the pages easily navigable?
  • How fast can my mobile site load?
  • Is my site responsive? Is the content easily searchable and usable? Are there unplayable videos within the structure of my web?

What Next?

The biggest concept to understand from this update is that if you haven’t been keeping up with your common SEO practices, you need to start now. Just remember to think mobile-first. Reevaluate your business goals, so that they align with the notion that mobility is key in our tech-savvy day in age.

With a good content strategy, your small business can achieve exactly what this software change is promoting; a superior and exciting web browsing experience through Google’s search engine.

Search Engine Optimization is a Continuous Process

Many of us must have heard the saying ‘Plan your work and work your plan’, and that the one who actually believes and works on it succeeds in the rat race of proving his or her worth. This certainly stands true for the corporate world which is continuously upgrading itself with the latest technology and where every organization faces new competition in every aspect of the business world. Marketing is an integral part of all these aspects. No business enterprise can survive without marketing and promotion of its products and services. The main reason for this promotion is the fact that ‘out of sight is out of mind’. This is why it is essential to maintain the visibility of the business enterprise in the eyes of the potential customers.

With the Internet coming up with new conveniences and benefits, both for customers and for business enterprises, it has become a perfect marketplace in the present-day scenario. Along with many benefits such as the potential to find customers worldwide, it also has many drawbacks to it. The challenge involved in online marketing is to combat the competitors from all over the world. The internet has meant that restrictions on geographical boundaries do not hold true anymore. This is where the visibility of the website comes into question. Search engine optimization (SEO) is the process that rates the website based on various factors and delineates their rankings. Business organizations, therefore, have to recognize these factors that affect their rankings with search engines and make the required amendments in their websites accordingly. Once a website has achieved a higher ranking search engine marketing, one can say that the business organization is almost halfway through on the path of success. We can say that diverting traffic to a website by way of higher SEO ranking via search engine optimization is a key to reaching the zenith of success.

The better your research, the more improved your website’s ranking. The main aim of search engines is to satisfy Internet users by providing them the exact information that they were looking for. They want content that is not only relevant but also upgraded according to the latest developments. This is the reason why search engine optimization is also known to be an ongoing process. That is to say, providing the relevant information and achieving a higher ranking once is not enough. The website has to be continuously updated to maintain that high position with the search engines.

Related: How to Use SEO To Influence B2B Buyers On Social Media

Content and Keywords

The content of the website holds the most important position when it comes to improving search engine rankings. ‘Content is king’ is a phrase that each one of us, who is acquainted with the workings of SEO techniques, must have heard. This is primarily because this is the basic requirement of the user. The content should always be relevant and easily comprehensible. Plagiarized content is not required at all. Ensure that you do not stray from the topic or repeat points. The keywords that will be used should fit in well with the flow of the text. Enlighten Internet users with your knowledge and impress them with your interesting writing style and do not bother about the consequences after that. It is necessary to make the content rich in keywords. Though one should also be cautious not to exceed the ideal keyword density, otherwise it may draw the suspicion of spam towards the site and may lead to the site being banned. This is also why you should be careful when choosing a company that provides SEO services.

There is a need to conduct constant and extensive research to find the keywords that potential users are expected to submit in the search engines. The keywords chosen should be such that it best describes the crux of the entire website. Also, the keywords selected should draw fewer competitive website results, but it should not be so unique that a general user would not even think of that keyword while searching. Technically speaking, it is advisable to go for keywords that draw less than 5000 competitive websites but is searched at an average of 1000 times per month. Do not forget to incorporate the selected keyword in the header tag, keyword tag, title and in the description tag, including a few times in the actual content of the website.

Related: Happy Independence Day! Now Break Free from the Content Marketing Trap

Interlinking

Apart from the content and keywords, there are some other factors that greatly influence the rankings of a website on the search engines. Interlinking is a method of promotion that mentions the link of your website to the visitors of another site that has the same theme and vice versa. This could be a reference link for the users of that website. Uploading numerous articles related to the theme of the website is another standard component included in SEO techniques to enhance the rankings with search engines. These articles can also be submitted with famous article directories that will drive more traffic to the site as the hyperlink of the website can be mentioned in the resource box at the end of the article. At times, the sitemap of a website can also be of great help in achieving a higher ranking. As the sitemap lists all the content mentioned on the website, when the SEOs trace the required keyword on the sitemap, they simply index it with the search engines. This enhances the ranking of the website.

White and Black

However, there are many SEO consultants who claim to provide top rankings with search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, one should remain alert not to be carried away by such claims as there are two techniques of SEO that give higher rankings – white hat and the black hat SEO techniques. While white hat makes use of ethical techniques, black hat employs unfair strategies to achieve the top position with the search engines in a matter of a few days. The latter technique is the one that is also employed by SEO services providers who claim a quick higher SEO ranking. For the long-term benefit, one should always look forward to white hat techniques to avoid any inconveniences such as spamming and other related things.

Related: Latest SEO Trends – A preview of how SEO changes

Takeaway

We can say that SEO serves a two-way purpose by providing the user with the required information, and business organizations their soaring profits.