8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns

8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns

Email turns 47 next year. Despite countless obituaries declaring the death of email, email remains the most important tool in a B2B marketer’s arsenal. Research after research proves this, and the numbers all suggest a future where emails continue to drive marketing results.

Related: The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

But beneath the headline figures, a handful of trends have emerged in 2017 that hint at the shape of things to come in email marketing. Return Path’s “Email Marketing Performance in 2017” shares some pretty interesting findings that are bound to impact your email campaigns next year.

Let’s dive into the Return Path report and find out how this year’s email marketing trends will influence your email results in 2018. We’ll also consider insights from other 2017 email studies to get a fuller picture of what’s in store for your upcoming campaigns.

#1 Email performance is improving.

 

According to Return Path’s survey, a full 85% of respondents say email is getting better, with nearly two-thirds claiming the increase as significant. Only around 15% think email performance is getting worse.

Vertical Response points to the top five key drivers of email marketing improvement:

  1. Better personalization and segmentation (more than 80% of marketers now use segmentation)
  2. Interactivity (53% of marketers now include interactive content, such as embedded surveys and quizzes
  3. More compelling copy (creative  typography and branding-focused design)
  4. Increased automation (automation boosts CTRs by as much as 119%)
  5. Deeper integration with email triggers (transactional and nurture emails)

Related: 7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

#2 Emails keep marketing goals within reach.

 

More than 90 percent of Return Path’s respondents think their email marketing strategy helps them reach key marketing objectives, while another 60% consider emails as a best-in-class tactic for hitting their targets. That leaves just 1 in 10 decision-makers unable to credit emails in achieving their goals.

According to several marketing research published in 2017, email plays a leading role in the following:

    • 73% of marketers  rank email as the top digital channel for lead generation (Marketingprofs)
    • Email marketing contributes to at least 22% of sales (Adestra)
    • 54% of marketers use emails to improve engagement and nurture leads (Ascend)
    • Email remains the most effective channel for brand awareness, customer acquisition, and customer retention (Skyword)

Related: Curated: 13 Business Goals You Can Achieve Through Email Marketing

#3 Marketers maximize ROI with email, but…

 

Return Path found that 51% of respondents named increasing ROI as their top email marketing objective. The survey also uncovered that accelerating list growth and increasing conversions were both the top goal for 44% of executives.

While email marketing continues to deliver exceptional ROI, measuring returns on email investment remains a key challenge.

  • Email is the fastest-growing channel for ROI, with 73% of marketers rating the channel’s returns as “excellent” or “good” (Econsultancy and Adestra).
  • The median email marketing ROI is 122%, which is four times than those of other channels (eMarketer).
  • Only a small minority of marketers measure email performance beyond clicks, opens, and conversions (Adestra).

#4 Conversion is king.

 

According to Return Path, 67% of decision-makers believe conversions are the most useful KPI for measuring email marketing performance. Another 44% of respondents rate ROI as the top metric to keep an eye on, and 41% say it’s CTRs that matter the most.

Here’s how other 2017 studies break down email marketers’ metric usage:

  • CTRs (91%), open rates (80%), conversion rates (62%), bounce rate (41%), delivery rate (37%), and list growth rate (20%) (Adestra).
  • Customer acquisition (53%) and sales attributed to marketing campaigns (43%), (IEEE GlobalSpec).
  • Customer satisfaction (45%), customer retention (39%), leads (34%), upselling/cross-selling (33%) (IEEE GlobalSpec).

Related: 4 Email Closing Lines That Close Deals (Backed by Concrete Results)

#5 Email shortens lengthy sales cycles.

 

The Return Path study confirms what most marketers know: sales cycles are lengthening. But the more important finding is that emails accelerate the sales process. Around 51% of decision-makers surveyed follow a complex sales cycle with multiple touches before closing a deal. Email improves conversions which, in turn, helps leads move through the sales funnel more quickly.

Related: 5 Actionable Email Marketing Templates you can Use to Follow Up

Earlier in the year, HubSpot ran an article that cited stats showing email’s impact on the sales/prospecting process:

  • On average, reps need to place 18 calls to connect with a prospect.
  • Only 24% of sales emails are opened.
  • 90% of companies use at least two lead enrichment tools to know more about prospects.
  • Emails that contain 1 to 3 questions are 50% more likely to get a reply

#6 Outsourced + In-house = Effective Email Marketing

 

The formula for an effective email marketing campaign starts with the right combination of outsourced and in-house resources. Eighty-five percent of respondents in the Return Path study outsource all or part of their email marketing, while almost half think a collaboration of in-house resources and third-party expertise produces the best results.

Adestra’s “Email Marketing Census 2017” delves deeper into the responsibilities and activities involved in most organizations’ email campaigns. The report points out the following:

  • 45% of organizations assign email responsibilities to a non-specialist in-house team, while only 8% of companies delegate email responsibilities to an internal individual email specialist.
  • As email marketing platforms improve, companies no longer need internal teams or individuals exclusively handling email activities.
  • 61% of organizations spend at least 2 hours on email content and design, while only 39% of companies devote the same amount of time on strategy.
  • This can mean that companies will benefit from outsourcing content/design in order to focus more on strategy.

#7 Marketers love personalization and social sharing.

 

When it comes to email tactics, two best practices stand out. As much as 44% of Return Path’s respondents consider message personalization as the most effective email tactic, while another 41% think it’s social sharing.

Here’s what other email marketing studies have uncovered about email best practices:

  • 80% of marketers use personalization, 73% optimize emails for mobile, and 57% clean their lists regularly (Adestra).
  • 51% of marketers think list segmentation is the best tactic for lead nurturing (Ascend2).
  • Emails that contain social sharing buttons have 2.5 times higher CTRs (Nonprofit Hub).
  • Only 22% of marketers who use personalization describe their tactics as advanced (Adestra).

Related: The 5 Parts of the Best Lead Converting Email [INFOGRAPHIC]

#8 Nothing good ever comes easily.

 

Another key finding from the Return Path study is that the most effective email marketing tactics also tend to be the most difficult to carry out. When asked to name the most challenging email practice, 41% of respondents cite list segmentation, 38% name testing and optimization, and 35% answer personalization.

The survey participants also point to three tactics whose effectiveness outweighs the difficulties of implementation. These are message personalization, social sharing, and CTA optimization.

Adestra reports the following obstacles to email marketing performance:

  • 26% of companies say not having enough budget makes it difficult to optimize emails for different devices.
  • Other barriers to optimization include lack of company understanding (9%), difficulty measuring ROI (8%), and a lack of expertise (8%).
  • 50% of organizations blame poor data integration for personalization difficulties, while others point to inadequate technology (32%) and skills gaps (16%).

Related: Your Email New Year’s Resolution: Sound Positive

 

The Takeaway

The biggest lesson to glean from Return Path’s findings (and other 2017 email marketing studies) is that email continues to bring both opportunities and challenges.  Each year, email keeps getting better and better at driving results. But email marketing also becomes marginally harder to manage year after year.

We’ve seen that the most effective tactics are also the most difficult to carry out. That’s on top of hard-to-resolve deliverability issues, increased inbox overcrowding, and changing audience preferences.

There’s simply no magic formula for email marketing success. What we’ve learned from all the research done into email marketing this year is to test and iterate. That’s what every email marketer’s mindset should be for 2018 and beyond.

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted list or Learn more about Callbox Email Marketing Strategy

Contact us or Dial 888.810.7464

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

7 Types of Emails Your Business Should Send
4Email Closing Lines That Close Deals (Backed by Concrete Results)

Dissecting the World’s First Spam Email: 5 Timeless Lessons We Learned

Dissecting the World’s First Spam Email: 5 Timeless Lessons We Learned

Does your email campaign’s spam complaint number give you headaches? All that can be traced back to a single moment in 1978 when humanity made history by inventing spam email. Now, nearly 40 years on, there’s plenty we can learn from this historic message. Today’s post takes apart the first-ever spam email line by line and gives five practical lessons to make sure your emails reach the inbox and avoid landing in the dustbin of history.

But first, a little backstory. The first known spam email was sent on May 1, 1978 to around 400 users on ARPANET (the Internet’s precursor). Gary Thuerk, a marketing manager at Digital Equipment Corp., came up with the idea of using unsolicited mass email to promote their new product line’s upcoming live presentation. While reactions to his cold emails were overwhelmingly negative, the campaign managed to generate between $14 million in revenues.

Here’s Mr. Thuerk’s email copy (exactly as written):

Email Marketing

This email really says a lot about how far spam has come in the past four decades or so. For one, spammers no longer rely on strict all caps all throughout. More importantly, though, the world’s first-ever spam email teaches us some valuable lessons on keeping our campaign’s spam complaint rate within the 0.1% sweet spot.

  1. Get right to the point


You’ve got to hand it to Mr. Thuerk. He understands he only has a couple of seconds to capture the readers’ interest. So, he opens the email by telling the recipient what the message is all about. To anyone pressed for time, that’s a huge benefit.

But letting your readers know what to expect forms only part of an email’s opening section. Email openings also need to grab the reader’s attention and explain why the recipient should continue with the rest of the message. Here are several ways to do this:

  • Start with a question
  • Open with a relevant fact or statistic
  • Go directly to the benefit or value (more on this below)
  • Create a sense of urgency
  • Offer genuine compliments
  • Reference a common person or event

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

  1. Know your readers really well


Mr. Thuerk’s email list consisted of ARPANET users, which means the campaign was targeting a highly technical audience. The text was clearly written for readers already familiar with earlier DEC products or computers in general (which were a relatively novel item during that time).

Of course, lumping your email audience into a single group (even though they share a common attribute) goes against the idea of segmentation. In fact, segmentation helps your messages avoid spam filters. To refine your campaign’s focus, follow the below tips:

  • Define exactly the benefit and value you offer (again, more on this later)
  • Look at your current customers and identify common characteristics
  • Get acquainted with your competitors’ customers
  • Explore similarities with other buyers from a related industry
  1. Turn features into benefits, and benefits to value

The email copy devotes a huge part of the text pointing out the new product line’s features and improvements. Reading the first two-thirds of the message feels like pouring over brochure excerpts.

While an unswerving emphasis on features may work for a highly technical audience, such as the 400 or so ARPANET users targeted in Mr. Thuerk’s campaign, most other prospects today (even tech-savvy ones) will want to know the business impact of whatever it is you’re offering.

  • Describe how your solution improves the reader’s situation
  • Point to  ideal but realistic outcomes
  • Use verifiable metrics to quantify your claims
  • Choose benefits and value that let you stand out
  • Keep it concise; save the details for later

Grab a copy 40 B2B Sales Email Templates for Every Situation [Free PDF]


  1. Balance tiny details with the big picture

 

At 203 words, the world’s first spam email is a bit lengthy by today’s standards. An analysis of 40 million emails in 2016 suggests keeping emails between 50 to 125 words long. Emails within that range tend to fetch response rates of up to 50%.

Also, putting too much text in the email copy increases the risk of triggering spam filters. That’s why emails need to be short and concise. There’s a right time and place for going into the details of your offer, and email isn’t where this needs to happen.

  • Stick to one main idea throughout the copy
  • Focus only on the biggest benefits
  • Remove redundant ideas and information
  • Write short, simple sentences and paragraphs
  • Make your email part (not the end) of the process

Related: Sending Emails on Sunday? Are you Kidding me?!

  1. Start strong, finish even stronger

 

That’s a pithy piece of sales advice from Steli Efti over at the Close.io Blog. It works great for emails, too. When your email has already caught the recipient’s attention and triggered their interest, you don’t want to throw it all away with a weak closing line. Strong and clear closing lines drive action and eventually conversions.

The closing line from Mr. Thuerk’s history-making email finished somewhat on an equal intensity with the way it opened. If you recall our first point, the email’s opening was straightforward but didn’t do much when it came to nudging the recipient to read on.

This closing could have been improved using some research-backed tips we talked about in a previous blog post:

  • Point to a clear, specific action
  • Sign off with a quick “thank you”
  • Keep it short and personal
  • Build on the benefits you’ve outlined
  • End with a sense of urgency

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

The Takeaway

We took a look at the world’s first spam email with the benefit of four decades of hindsight. As marketers and sales practices evolve, only time will tell how the spam emails of today (or even the legitimate ones) will be judged in the future. One thing remains the same, though. Spam goes beyond your copywriting tactics or your sender reputation. Spam includes all the things you do in your campaign that harms your relationship with prospects.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted list or Learn more about Callbox Email Marketing Strategy

Contact us or Dial 888.810.7464

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

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7 Types of Emails Your Business Should Send

7 Types of Emails Your Business Should Send

So, you’ve been collecting email addresses through your various campaigns. You’ve dished out free e-books, sign-up bonuses, discounts to your store and just told your readers and followers why it’s so important they give you their email addresses, so they don’t miss out on what you’ve got.

But, have you considered what you have got? If you have a full email subscriber list, but nothing to send then your list isn’t worth anything! So, you’ve got to send something, but what?

Today, we’ll explore seven of the key types of email that you should be sending to your subscribers, giving you the ability to turn them into profitable leads that will help to make your business a success!

1) The ‘Hello’ Email

The Hello Email

This should be the first email that your subscribers ever receive from you. In a welcome email, you’re basically saying hello to them and welcoming them to your community. To create this kind of email, think about how you’d welcome a new friend to your house or treat someone in a new relationship.

You want them to feel happy, comfortable and invited into your community. You want them to read your email and think ‘Awesome; I’m happy I signed up!’ That doesn’t mean that you should start bombarding them with promotional, advertising content telling them to part with your money.

Hello Email

Instead, tell them a little bit about yourself, introduce yourself and your business and let them get to know you and what they can expect in the future. Always remember that the fact you’ve already got their email address is a good sign, you don’t want to push your luck.

Related: Lead Generation Tip: Make your Email Newsletter more ‘Fetching’

 

2) The ‘Newsletter’ Email

The Newsletter

You can create a newsletter just for your email subscribers to make them feel so special! This is completely up to you what you choose to do with it. You could email it daily (although this isn’t recommended), or much more likely, on a weekly or monthly basis.

You can interact with your readers, tell them what’s going on in your business, what products and services have been popular and any offers or competitions that you’re running. It’s really up to you!

newsletter

Don’t forget that your newsletter is probably going to have a lot of content in it, so you need to make sure that it’s high-quality before you press send.

Always proofread and edit it several times to make sure there are no silly spelling mistakes or grammatical errors that could damage your business’s reputation. You can use services such as Via Writing or State of Writing to help you carry out this process effectively. Customers trust is correlated with website’s grammar.

Related: How To Utilize A High-quality Blog As A Springboard To Success

 

3) The ‘Gift’ Email

The Gift Email

This is always a favorite among subscribers, but it’s the email where you give something away. This could be a discount to your e-commerce store. It could be a free e-book or even an entry into a prize draw. It’s up to you but this always the email that the majority of subscribers are waiting for.

After all, these readers are your loyal customers, and they deserve a little treat from you every now and then. This gives your readers a nice little surprise when they open their inbox, and you’re sure to benefit in countless ways.

Shopping List

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

 

4) The ‘Getting to Know You’ Email

The-Getting-to-Know-You-Email

Like we said before, you don’t want to jump straight in and seem to forward, remember this is like nurturing a new friendship or relationship with your subscribers. You might even want to wait until this second email to start telling your readers a bit about yourself.

In this email, there’s a couple of things you should mention, but obviously, it depends on what you want to say. For example, you should tell your readers how often you’re going to email them. Again, you don’t want to be pushy and say we’re going to email you every day, it’s simply too much.

You could tell them some of the content they can expect from your emails, such as trending posts and topics that have happened throughout the week or any competitions you’ve got coming up and any other relevant information that your users may want to know.

For a guide on how to craft the ideal Getting to Know You email, you can use online writing guides, such as Academadvisor or Paper Fellows, who can guide you through the process.

 

5) The ‘Commanding’ Email

The Commanding Email

This doesn’t mean that you need to bark orders at your subscribers but, using emails, you can easily ask your subscribers for favors using calls to action.

For example, maybe you’re mailing the people that have bought products from you. Maybe you’d like to ask them to leave a review?

Maybe you’re looking for new ways to boost your social media follower counts? If you don’t ask, you don’t get.

favor

What’s more, people are much more likely to respond and take action because they’re reading your emails and it feels like a lot more of a personal experience than if they’re reading from your social media page where you’re addressing everybody.

Related: The Great Email vs. Social Media Bakeoff (2018 Edition)

 

6) The ‘Only for Email’ Email

The Only Email Email

Sometimes, it’s nice to reward people for signing up to your mailing lists. There’s no better way to do this than giving your email readers exclusive content that only they can read.

Of course, this means you can’t post your content all over your website, it actually has to be for your email subscribers, but, there’s a lot of ways you can make this special.

Firstly, you have the names of your subscribers; this means you can talk to them directly. If they’ve been to your website and purchased something or used your services, you can create custom content because you know exactly what they are looking for and what kind of people they are.

If you’ve got some prize-winning content on your website, remember that not all users will be checking your website all the time. This means you’re going to need to keep them in the loop. So, why not provide them with an exclusive summary of everything that’s going on?

question

 

7) The ‘Hype’ Email

The Hype Email

This one is one of my personal favourites since it is one of the most effective. If you’ve got something big coming up in the near-future, let your email subscribers know about it. But, you don’t have to tell them so bluntly. Instead, tease them with little bits of information and let them get excited.

It could be a new product launch, a new service launch, an upcoming competition or feature; it could be anything you can think of!

The aim of this kind of email is to get people excited about your business. If they’re excited, they’re thinking about you, and if they’re thinking about you, they’re more likely to act, and your campaign has been successful!

 

Author Bio:

Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com

 

 

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4 Email Closing Lines That Close Deals (Backed by Concrete Results)

4 Email Closing Lines That Close Deals (Backed by Concrete Results)

We’ve covered quite a number of email tips and best practices on this blog–from crafting irresistible subject lines, all the way to using ready-to-send email templates. Now, we’re going to turn our attention toward optimizing email closing lines, since these are a key component of your emails that are often times treated only as an afterthought.

If subject lines influence whether recipients open your emails, closing lines determine whether your prospect acts on your CTA or not. That’s why how you conclude your email is as important as how you start it off. To get some concrete ideas on how to end your emails on a note that resonates with your prospects, we’re going to take a look at four (4) examples of email closing lines that actually helped win new customers.

Closing Line Tweaks That Boost Response Rates

First, let’s go over a few proven ways to tweak your B2B email closing lines. The reasoning behind these suggestions is sound, and actual results show they’re quite effective at boosting reply and response rates.


#1. Insert your recipient’s first name


You’ve probably tried using your recipients’ first name in your subject line and gotten some pretty decent open rates. Personalization works for closing lines, too, and can help boost your email’s response metrics.

That’s because, according to FMRI scans, people tend to feel more engaged toward messages that mention them by name. Email tracking software provider Yesware strengthens this finding with their own analysis. They find that emails are more likely to produce above-average reply rates if the copy mentions the recipient’s first name more than once.


#2. Point to a clear direction


In most B2B emails, CTAs form the email closing line. That’s why closings need to focus on a clear and specific action you want your readers to take.

It’s easy to chalk this up to common sense, but there’s actually some fairly solid evidence behind email response rates and closing line clarity. Data from WordStream shows that emails with a single CTA increase clicks 371%.

So, instead of using an open-ended question like “When would you be available for a call?”, close your emails with something more specific like “Can we hop on a 10-minute call this Friday at 10 a.m.?”. The latter gives your recipients a clear option and asks for a simple yes-or-no answer.


#3. Sign off with gratitude


In a typical workday, the average email recipient gets as many as 121 messages and spends up to 6.3 hours checking emails. That means you should really be grateful for the recipient to even open your email.

But signing off with “thank you” is more than good manners. It’s also an effective way to get a response. That’s what the team behind email scheduling app Boomerang concludes after analyzing email closing lines in over 350,000 email threads.

They report that emails which end with some variation of “thank you” tend to fetch response rates between 63% to 65% (almost 1.3 times better than emails signed off with “Best”).


#4. Closing Lines that Close Deals


Now, let’s dissect four examples of effective email closing lines used in actual campaigns. These closings have a proven track record of turning prospects into customers (or kick-started that process), so they’re great sources of closing line ideas for your own email copies.

  1. The CUSP Closing (Clear, Uncluttered, Short, Personal)

This first closing line example comes from a cold email template written by Salesfolk founder Heather R. Morgan. The template lays claim to some pretty decent results: a response rate of 21% and a total of 16 new customers added.

 

HubSpot

To see why the closing line for this template works so well, we have to look at it in the context of the entire copy. The closing builds on the benefit mentioned in the preceding paragraph. It cuts right to the chase and points to the next step (although the closing could have suggested a specific date and time for the call). Plus, the closing line even throws in a bit of personalization for good measure. Check out this 40 B2B Sales Email Templates for Every Situation [Free PDF]!

  1. Closing with credibility

Creative strategist Jake Jorgovan knows a thing or two about emails that seal the deal. He shares a cold email template he uses that helped him win over $12,000 in consulting deals. What’s even more interesting is that the template also landed him some Fortune 500 clients. Part of his cold email’s success lies in its closing line:

 

Jake Jorgovan

This email closing has a lot going for it, but its most important feature is that it points the recipient to a relevant case study. This lets the sender build credibility by offering social proof, which is an effective way to improve not only response rates but conversions as well.

Related: The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words

 

  1. Closing with a sense of urgency

Fahad Mohammed, CEO at Bay Street Brands, gives a perfect example on how to nudge prospects toward action with a strong email closing line. This is how he ends his sales emails, and this closing tactic produces a whopping 60% success rate:

 

Jake Jorgovan

Notice how the closing strongly emphasizes what the prospect stands to gain from making the decision right now. Of course, this approach works best when used on sales-qualified leads (i.e., prospects with an urgent need, fit, and authority) at the final stages of the purchase cycle.

Related: Get More Sales by Underscoring Urgency in B2B Appointment Setting

 

  1. A closing line that leaves a lasting impression

If there’s one person to turn to for email copywriting inspiration, that would have to be Contentrific founder John Chen. With clients like Apple and Microsoft under his fold, it’s fair to say he’s probably doing something right with the way he closes his emails. In fact, one of his signature email closings (see below) yields an impressive 75% to 80% reply rate.

 

John Chen

What makes this closing line so effective? It lets you (your company or solution) stand out, not only against the competition but also against the status quo. Oftentimes, when prospects are at the decision-making phase (when they’ve already gone through the business reasons for choosing your product or service), setting yourself apart can be the only thing you need to get prospects to sign the dotted line.

 

The Takeaway

Email closing lines are as important as your subject or opening lines. So, use these ideas to come up with your own compelling closings. Test out different ways to end your emails, and make sure to revisit your strategy from time to time.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted list or Learn more about Callbox Email Marketing Strategy

Contact us or Dial 888.810.7464

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

7 Types of Emails Your Business Should Send
4Email Closing Lines That Close Deals (Backed by Concrete Results)

The Art of Writing Email Copies: How to Make It Stand Out from your Prospects’ Inboxes

How to Write a Compelling Email Copy

It is not that surprising that B2B companies consider email to be an essential lead generation tool. According to Campaign Monitor, “email is 40 times more effective at acquiring new customers than Facebook or Twitter.”

Apart from that, email provides these companies with conversion rates of up to 66%, which is higher than that of any marketing channel.

These numbers do not lie. We can point out several campaigns that had seen significant successes in terms of the number of qualified leads generated. But, in order to reach these numbers, the companies that handled these campaigns know better than to give out half-baked goods.

When it comes to email marketing, content really does matter especially in generating leads. And in order to increase engagements as well as revenue, you will need to craft emails that are worthy of a prospect’s attention. It’s one thing to write messages, but it’s an entirely different thing to create messages that will have people to engage you in the long term.

Here are several ways you can do to write effective email copy.


1.) Keep it active.


Source: runeatrepeat.com

Wake Up Your "Sleepy" Subscribers

Above is a screenshot of the subject line of the Marketo’s Ebook. With this creative subject line, only the naive wouldn’t try clicking. Anyone who has had a crash course on good writing knows that the active voice is a key ingredient in cooking up the urgency. It’s straightforward and people basically won’t have a hard time trying to figure what you’re trying to say. So, instead of saying, “Your IT issues are caused by A,” write “A Causes your IT Issues. Here’s How to Get Rid of It.”


2.) Short and simple.


Sometimes, we cannot prevent our inner avant-garde literati from taking control of the writing process. Sure, long sentences and the use of complex vocabulary are the hallmarks of literary genius. But, let’s face it, these have no place in the world of B2B where people expect you not to waste their time trying to decode your emails. When considering a newsletter campaign, chop your writing into bite-sized chunks. You wouldn’t want your audience to choke on a hifalutin sausage now, would ‘ya?


3.) Use the second person.


Marketing is all about outreach as much as it is an avenue where you can flex your muscles and feel good about yourself. In this sense, you should use the second person perspective in your messages, especially when it comes to doing the subject line. Personalization is key here since it guarantees improved click through rates (14%) and conversions (10%).

Related: The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words


4.) Don’t give out too much.


The aim of email marketing is to generate interest so that prospects will take a longer time to form purchase decisions. Giving them too much information to chew on defeats this purpose. We all know you want to increase your lead generation performance, but quality leads can only be nurtured through continued engagements.

Related: A Crash Course on Lead Nurturing… And Why it Matters

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted list or Learn more about Callbox Email Marketing Strategy

Contact us or Dial 888.810.7464

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

7 Types of Emails Your Business Should Send
4Email Closing Lines That Close Deals (Backed by Concrete Results)

40 B2B Sales Email Templates for Every Situation [Free PDF]

40 B2B Sales Email Templates for Every Situation [Free PDF]

 

Email is indispensable in B2B sales. There’s just no substitute for the speed and precision that email brings. That’s why 3 in 4 companies think email provides excellent ROI.

But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. Emails don’t write themselves. Coming up with a compelling copy can take up a lot of time and a ton of mental effort–things which could be better spent elsewhere.

So, to save you the unnecessary trouble, we’ve hand-picked forty (40) email templates from different sources and compiled them all in a free PDF file you can download and print out for quick reference.

The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here’s a few templates you can start using right away.


Cold Outreach


In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. The singular goal of any cold outreach email is to get a prospect to hop on a phone call. So, remove anything on your message that diverts from this objective.

Take this example from Attach.io:

1_cold_outreach_email_template

This is an effective cold email template for a number of reasons:

  • The subject line clearly indicates both what’s in it for the prospect and what the prospect needs to do.
  • The email copy is concise and benefit-focused.
  • The call-to-action is clearly stated.

Related: Increase Open Rates with these 3 Effective Email Subject Lines

Aside from cold outreach emails, the PDF download below also includes templates that:

  • Use different styles of prospect outreach
  • Ask the recipient to point you to the right person
  • Pique a prospect’s interest with personalized/researched information

Follow-ups


There are plenty of reasons why a prospect hasn’t replied to your previous email or why she hasn’t returned your voicemail. In any case, having a robust follow-up plan together with a series of follow-up emails can help you navigate the often stormy waters of B2B prospecting.

The below follow-up email example has been adapted from a template by Yesware:

2_followup_email_template

This follow-up template works because:

  • It identifies what the recipient has possibly missed in the previous email.
  • It clearly states (outlines) what the prospect needs to do.
  • The copy provides room for making additional benefit statements.

You will find more follow-up templates given in the downloadable PDF, covering situations such as:

  • Unanswered phone calls and voicemails
  • Inactive/unresponsive contacts
  • After a phone conversation or meeting
  • After tradeshows, conferences, or networking events

Related: Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]


Lead Nurturing and Engagement


You need to constantly keep in touch with leads already in the pipeline, so that you stay top-of-mind throughout the prospects’ buying journey. One good way to do this, of course, is through lead nurturing emails sent at various points and triggers in the sales process.

Here’s an example of a re-engagement email template from 500 Startups which works well for contacting stalled prospects:

3_lead_nurture_email_template

There’s one good reason why this template stands out when it comes to reaching out to a prospect who has fallen under the radar: it gets right to the point.

There are other situations in B2B marketing that call for an appropriate lead nurturing email, and these are also covered by the examples:

  • Welcoming new subscribers
  • Keeping in touch
  • Announcing new developments
  • Sharing/featuring content
  • Responding to inbound/social media leads

Related: The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)


Referrals and Recommendations


It’s quite surprising that only 11% of salespeople ask for referrals despite the fact that 91% of clients say they’d happily give one–not to mention that referral leads tend to have the highest conversion rates. So it pays to have a can of referral email templates on hand at all times, like this one:

4_referrals_email_template

This fine example of a referral email comes to us courtesy of HubSpot and is quite effective because:

  • It makes the referral process easier for your client (your client doesn’t have to create the referral email).
  • Your client doesn’t have to explain what you (the “salesperson”) does.
  • Since the email mentions both you and your client, it sets the stage for either of you to follow up.

Other related templates included:

  • Asking for referrals/recommendation
  • Making an introduction (for you and a client)
  • Reaching out to influencers
  • Leveraging your professional network

Related: Building Tremendous Credibility and Make Clients Refer You

 

The Takeaway

We recommend using the templates in the downloadable PDF file as sources of email ideas and not as copy-and-paste messages. Test out different messaging styles and find out which works for your particular email audience.

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

7 Types of Emails Your Business Should Send
4Email Closing Lines That Close Deals (Backed by Concrete Results)

The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words

Subject Lines That has Dramatically Increase Email Open Rates

Email marketing is still one of the best channels for companies to engage their audience. In terms of acquiring high quality leads, emails can bring much needed boost to the pipeline.

For this to work, though, marketers must take several key factors into account. You can say right off the bat that quality content is essential to keep a prospect interested. But let’s say you did create emails that are designed specifically to catch attention.

Still, the most crucial issue here is whether or not your prospects are actually opening your messages. Because before they are exposed to the information you want them to consume, they must first open it.

This is where subject lines come in. In fact, much of the effectiveness of your email campaigns depend on how well you craft your subject lines. And this is something that you should not take lightly.

You just can’t say anything on the subject line just because you have to. So, you might want to get some ideas from these subject lines that are sure to rapidly increase your click-through-rates.

 

#1. A touch of humor

 

Subject: “Losing Hair Because of IT-related issues?”

You can never go wrong with injecting the zany and outrageous in your lead generation. Having a catchy subject line that is both humorous and relevant can get any decision-maker to take the click. This requires a lot of creativity on your part, but if you happen to have funny bone in you, then it won’t be a problem. 

Related: Cat Meme-driven Marketing for the Uninitiated

 

#2. Stir up some curiosity

 

Subject: “The Easier Ways to Grow Sales”

If anything, people are inclined to know more about a subject if they need to. It is only a matter of creating a subject line that appeals to their curiosity. Naturally, decision-makers will want to know more about a topic and will not hesitate to satisfy themselves by opening your email.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

 

#3. Deadlines

 

Subject: “You’re Missing Out on these Hot Deals!”

Nothing says “open me” like an email with an urgent subject line. For one thing, people do not want to miss out on certain offers that are only available for a limited time. So, if you have such products, you should send emails with subject lines that will get your prospects to take action. This is where the “early bird gets the worm” principle figures as decision-makers are not the type of people to get left behind.

 

These three types of subject lines will guarantee an increase in open rates. But it takes one crafty mind to truly create enticing and relevant subject lines for ten words or less. First impressions do matter in the world of email marketing, it is essential for you to choose your words carefully.

 

 Credit: tenor, imgurmyfriendsarefiction

 

 

 Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]How to Make your Emails Impossible to Ignore [Video]Read the latest updates on The Savvy Marketer’s Blog

Get a targeted list or Learn more about Callbox Email Marketing Strategy

Contact us or Dial 888.810.7464

 

 

5 New Year’s Resolutions to Refine Your Marketing Analytics Stack
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Sending Emails on Sunday? Are you Kidding me?!

Sending E-Mails on Sunday? Are you Kidding Me?!

 

Email marketing has to be one of the best lead generation strategies out there. Because, for one, it is reliable. CampaignMonitor has noted that “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.”


Marketing Sherpa on the other hand has found out that 72% of people prefer engaging promotional content via email.


We can actually make a compilation the size of a phone book for all the praise email marketing has been getting through the years. Still, there is a need for businesses (especially those in the B2B industry) to apply the right methods in managing and implementing an email campaign.

Now, we can ramble on about writing effective copy, offering something new each day, and featuring content with a seasonal vibe (think cliche Christmas cards).

 

But, as marketers, we should always look at our campaigns through different perspectives. Instead of focusing solely on content, let us look at how we send our emails.

It is very likely that your campaign follows a schedule for sending emails. And it is very likely you follow the same old rule: “Tuesdays to Thursdays. 8 AM to 11 PM.”

There are reasons why marketers follow this. One of them is that decision-makers are at their most active during these days and these timeslots. Besides, it doesn’t make any sense to send during the weekends. As if some blog would tell us otherwise.


“…Even though the weekend was not the most popular time to send emails, those who opened were much more likely to engage with it and click through or purchase.” VerticalResponse.com


Hold on one second. You’re telling me that it actually works to send emails on Saturdays and Sundays? Sundays?!

Well, there has been numerous studies pointing out the benefits of weekend email campaigns. And while it may look like an outrageous idea, marketers who do implement this kind of approach have noted tremendous increases in conversions.

weekendreplyrate-1024x504

According to Yesware’s analysis of over 500,000 sales emails, email open and reply rates are higher on the weekends. 

 

It may have something to do with the fact that managers and decision-makers are more relaxed during the weekends. The stressful conditions provided by regular workdays impel them to ignore promotional material and focus on the tasks they set out to do during these days. The weekend gives them respite from all this hassle and eventually, make them more responsive.

Related: 5 Actionable Email Marketing Templates you can Use to Follow Up [GUEST POST]

In fact, managers are more likely to read through their mail since they have a lot of free time in their hands, especially on Sundays. This would explain why conversion rates are so high on these days.

However, just like any other marketing theory, you will need to test the waters first before deciding on taking your email campaign out on a weekend. Experimentation and A/B testing are crucial. And if it does work, then consider taking the road less traveled.

 

 

Here are more mind blowing email marketing stats from Salesforce:

Here’s How to Have a Successful Email Marketing Campaign with Callbox

Learn more tips on generating leads

Check out The Savvy Marketer’s Blog or  watch more Callbox videos now

 

7 Types of Emails Your Business Should Send
4Email Closing Lines That Close Deals (Backed by Concrete Results)

Your Email New Year’s Resolution: Sound Positive

Your Email New Years Resolution Sound Positive

No matter what the haters say, email is still the most efficient form of business correspondence. I mean, cent-for-cent, is there anything that come even close?

The problem with email is, you don’t know how you sound to the receiver. Or the receiver is reading your message in a totally different way that what you would’ve sounded in person. This is the tricky part. See, emoticons and exclamation points can only take you so far (especially in a business email), and in fact, sometimes formal business language can start to sound, well, negative without context.

Fear not. Here are your email New Year’s Resolutions in order to make them sound as pleasant as you are.

 

Emphasize What’s Good

Generally speaking, choice of words add up to the tone of your communications. And when you consistently choose negative words and phrases, your emails will sound terse, condescending, or angry. If you haven’t read The Secret, you should. The gist is, negative ideas are a no-no (such as the very sentence before this). In other words, write only in the positive.

Negativity is never good and always sends out negative vibes. Even if you feel negative about a situation, you can still make an effort to turn your emails into more positive messages — which usually get better responses.

 

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

Words like cannot, damage, do not, error, fail, impossible, little value, loss, mistake, not, problem, refuse, stop, unable to, unfortunately, escalation, urgent, never, inability and unsound all have a strong negative connotation.

Take this sentence for example:

Unfortunately, it looks impossible to finish the project on time because of the problems some people are causing with submitting their work late.

That’s a lot of negative words for one sentence. But you could easily convey the same information in a more positive way, like this:


Can everyone turn in their portion of the project by Thursday so that we can complete the work on time and hit the deadline.


As you can see, it’s all about the words you choose that conveys your tone. If the boss in the Wall Street Journal example above had even responded with, “Thank you!” instead of “Noted,” his employee probably would not have worried whether she had done a good job.

Try to phrase your message using more positive terms like benefit, it is best to, issue, matter, progress, success and valuable.

 

Watch this 4-part Email Marketing Video Series and

learn how not to get your emails ignore.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

Dos and Don’ts

An easy way to fall into the negativity trap is to start listing out things people shouldn’t do. Don’t leave uneaten food in the office refrigerator. Don’t be late to the meeting. Even saying “don’t forget” is more negative than saying “remember.”

Instead of telling others what not to do, try telling them what they should do instead. Please take your lunches home at the end of the day. Please arrive for the meeting five minutes early.

People are much more likely to comply with a positive request than a negative complaint on their behavior.

When in doubt, spell it out.

If you find that people frequently misinterpret your emails, you might need to be more explicit. There’s no harm in actually saying how you feel when communicating with colleagues, especially those with whom you have a good relationship.

Related: 7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

For example, rather than using terse, negative language in an email about project scheduling because you’re sick of the software you have to use to schedule meetings, you might come out and say, “This scheduling system is frustrating to me, but it looks like we can meet on Friday…”

That way, the recipient can understand that you’re feeling negative about something other than him.

Final Thoughts

Misunderstandings, quarrels, even wars are sometimes started by the wrong use of words and the way we deliver them. We can minimize the chances of them happening by always trying to sound positive, pleasant, and friendly in our correspondence.

 

 

Generate more leads with a Fresh Email Marketing List and

Effective Email Marketing Strategy

Dial 888.810.7464

 

 

8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns
7 Types of Emails Your Business Should Send

Slaying Your (Mailer) Daemons and Reducing Email Bounces

Slaying Your (Mailer) Daemons and Reduce Email Bounce Rate

You have a huge deal to close and all you need to do is send a very important confirmation email to your client.

Despite the urgency, habit (and prudence) tells you to check and recheck your email, making sure it’s perfect.

Then you push the “send” button.

You heave a combination sigh of relief and accomplishment, and when you close your eyes, you imagine confetti falling all over as you enter your office the next morning, everybody chanting your name like you’re some god, and the boss is smiling from ear to ear like he just got promoted to CEO. You’re the man of the hour. No, you’re employee of the year!

But before you leave the office, you check the “sent mail” section just to be sure. Before you can even click on that section, you see a new message.

When you open it, there’s a brief notice from some guy named Mailer Daemon telling you that your email was not delivered because of some problem. Just like that, you’ve been brought back down to earth and punched in the gut, too.

Sounds familiar? Yes, because anybody who’s ever sent an email must have been on the same sticky situation at least once. Lucky you if you’re one of the few who haven’t. But admit it, instead of getting to the root of the problem ourselves, most of the time we just call the tech guy to tinker with the settings.

You know what, no need to call the guy from IT. Here are the three W’s and an H you need to know to slay this Mailer Daemon.

What is it?

A Mailer Daemon is an automated error report from the email delivery system (mailer-daemon@aol.com) that indicates that there has been a problem in delivering your email to its destination. If you receive this error, your email message will be returned to you along with an outline of the delivery problem. In short, it has bounced.

When does it happen?

The most common cause for receiving a mailer-daemon message is an incorrectly addressed email. An email address in general must be typed correctly with no spaces and with the @ symbol in the correct place, for example, user_name@domain.com.

When considering an AOL email address in particular, the screen name is the part of the email address that appears before the @ symbol, i.e., screenname@aol.com.

Valid AOL email addresses cannot

  1. Be shorter than 3 or longer than 16 characters.
  2. Begin with numbers.
  3. Contain punctuation of any kind (such as periods, underscores, or dashes).

Related: 7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

Why does it happen?

Once you read the mailer-daemon error report, you will know why your email was returned and how you can avoid such circumstances in the future.

The five sections of the error report are:

  1. The first section tells you when (date and time) your email was received by the mail system.
    ” The original message was received at Tue, 14 Jul 1998 20:48:05-0400 (EDT) from your.domain.org [x.x.x.x]”
  2. The second section will be a brief message from the Postmaster. The line begins with ” <<<” describes the specific reason your email could not be delivered. The next line contains a second error message that is a general translation for other email servers.
    *** ATTENTION***
    Your email is being returned to you because there was a problem with its delivery.
    The (client) address that was undeliverable is listed in the section labeled: “—– The following addresses had permanent fatal errors—–.”
    “The reason your mail is being returned to you is listed in the section labeled:
    —–Transcript of Session Follows—–.”
  3. The third section has the heading ” —–The following addresses had permanent fatal errors—-.” Here, you will find the address(es) that the email could not be delivered to.
  4. The fourth section is the most important in terms of determining why your email could not be delivered because it contains the specific error because of which the email could not be delivered.
    “—– Transcript of session follows —– … while talking to air18.mail.aol.com: >>> RCPTTo:<9988MQZ@aol.com><<< 550 Mailbox not found 550 <9988MQZ@aol.com>… User unknown.”
  5. The last section is ” —– Original message follows —–.” This contains your original email that is returned to you as undelivered.

 

How do I manage/reduce bounces?

  • Do not buy, rent or harvest email addresses. You can’t be sure of the quality of such lists. There is high risk of getting blacklisted after hitting a spam trap. Here’s where you can get a good B2B lead list.
  • Use a confirmed opt-in process. Many studies show that a single opt-in process is not enough to get a quality list. To be sure that each user on your list is valid, make them confirm their subscription to verify their email address.

Related: 5 Actionable Email Marketing Templates you can use Now

  • Verify your existing list. If you have not emailed your list for a long time, it makes sense to check it for validity before sending the message to it. It may happen that a part of emails are no longer valid. 
  • Remove hard bounce emails and email-generated spam complaints immediately. If you keep emailing to hard bounce and complaining addresses, you risk having all of your future messages blocked. 
  • Monitor delivery by domains. If you see that only a specific ISP is blocking your emails, you can investigate the root of the problem and go through the removal process.
  • Remove repeated soft bounce emails. You’ll want to separate soft bounce emails from your main list and send a reactivation campaign to them.
  • Allow users to change their email address with you. People can change providers, companies and thus, abandon old email addresses and get new ones. So, if you allow subscribers to update their email in your base, you’ll retain more customers and stay in good standing with the ISPs. 

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

 

 Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]How to Make your Emails Impossible to Ignore [Video]Read the latest updates on The Savvy Marketer’s Blog

Get a targeted list or Learn More About

Effective Email Marketing Strategy

Contact us or Dial 888.810.7464

 
 

7 Types of Emails Your Business Should Send
4Email Closing Lines That Close Deals (Backed by Concrete Results)

Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]

Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.


I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.


 Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals, but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.


 Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.


 

 


Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.   


Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.

 


 

 


Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.


 

 

Here’s How to Have a Successful Email Marketing Campaign with Callbox

Learn more tips on generating leads

Check out The Savvy Marketer’s Blog or  watch more Callbox videos now

 
 

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7 Types of Emails Your Business Should Send

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4 Email Closing Lines That Close Deals (Backed by Concrete Results)

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5 Actionable Email Marketing Templates you can Use to Follow Up [GUEST POST]

Email Marketing. The friendly tool for all who know how to use it. Whether you are a marketer, business owner, or just a professional, chances are:  you use email quite often in your work. Email marketing has consistently proven itself to be the most effective marketing tool around; and we’re talking about a huge list of tools.

That being said, the next question is: how can you make email marketing work for you? Rule no. 1: Always have handy templates around.

In your line of work, there are many times where you are bound to come across certain standard settings, where almost the same thing occurs over and over again.

For example:

  • Meeting someone at a networking event
  • Cold emailing someone on LinkedIn
  • When someone subscribes
  • Pitching for a guest-blogging opportunity
  • Approaching someone for a potential collaboration

For these types of events most common to every marketer and business owner, having to retype every time you face these scenarios can be hand numbing, to say the least. Therefore, to save you the trouble of having to keep retyping everything, you can now just bookmark this page and come back to it every time you need an email template.

Let’s begin.

 

Email Template #1: Meeting someone at a networking Event

Scenario:  You meet a prospect for the first time, and you just got his/her business card.  You shake hands after the event, promising each other that you will keep in touch. It’s best in this case to be the first one to act.

When you get the business card, make sure to put a mental note or write down the topic that you talked about. It will help your prospect to remember you later on.

Email Template:

Title: {Topic} at {insert place of networking event}

Hi  {insert first name},

It was such a pleasure meeting you at {insert place of networking event}.

I enjoyed myself tremendously talking to you about {insert topic of }! I’ve made sure to take note of it  from now on, and send you any insights if I find them.

By the way, I wonder if you have ever considered using {name of product or service} for your {business function} efforts?

If so, I would love to hear your take on it.

P.S. I’m free next {insert day} at {insert time}. I’ll be dropping by somewhere near your office. Let’s meet?

John

Email Template #2: Cold emailing someone on LinkedIn

LinkedIn is already the dominant player in the professional arena.

LinkedIn can be a great place to market your products and services, spanning 450 million members (including the random Nigerian princes and dubious people with random business proposals here and there).

You might already know that LinkedIn has this great feature called InMail, which basically allows you to send emails to people you are not connected to. In this post, I shall show a template that I use myself to approach people to read my blog. Here’s the template.

Email Template:

Title: How To Avoid Becoming the 90% of failed businesses.

Dear {insert first name},

Hope everything is going well.

I wonder if you might be interested in keeping away from failure in your startup?

275 million startups fail every year, and I was a part of it 5 times.

That’s why I’ve dedicated Mentored Growth to you.

It’s a blog with no B/S, actionable advice for you to not screw up in your business. It’s also a community of startups that I hope to build to help one another with their dream.

I’m asking around for some feedback now, and I would appreciate if you could spare me 5 minutes of your time to tell me what you think.

Cheers!

John Chen

 

Email Template #3: When someone subscribes

While an increase in subscriber count is every marketer’s dream, the problem often lies in keeping them there.

To do this, make sure you build a solid relationship from day one, and show your subscribers why you deserve the sub, and why they should stay. Make sure you deliver the content that interest them and will be useful to their business.

Email Template:

Title:  Welcome onboard {insert Site Name}!

Dear {insert first name},

Thank you for subscribing to the Mentored Growth community!

I’m excited that you are with me to grow this hub of entrepreneurs and startups, where we aim to help give no B/S,  actionable advice, to get one another away from the 90% of startup failure!

Everyone counts, and that includes you.

To show you my gratitude for joining Mentored Growth, I have included 2 FREE guidebooks to help you get started building your business right.

Our blog gets updated every Wednesday, so do keep an eye out for it!

Lastly, thank you once again for joining the Mentored Growth community!

 

Email Template #4: Pitching for a guest-blogging opportunity

If you are a business owner or marketer, then you will know the importance of guest blogging, and the positive impact it has on your site. Indeed, guest blogging remains as one of the most important elements of Google’s algorithm when they are trying to determine PageRank, and this trend seems unlikely to continue, in my opinion.

Email Template:

Title: Guest Blogging Opportunity For [insert blog name]

Dear [insert name of blog author],

I was browsing on the Internet about the topic of {insert name of topic}, when I chanced upon {author’s} post.

That got me thinking: I would love to be your next guest author.

I took the initiative to search for your most popular topics on Buzzsumo, and I have identified the following topics that you might be interested in having on your blog:

  • Topic 1
  • Topic 2
  • Topic 3

Do let me know what you think of these topics, and if you would like to feature any of them on your site.

if you need any adjustments or any tweaking, don’t hesitate to let me know!

I look forward to hearing from you.

Cheers!

John

 

Email Template #5: Approaching someone for a potential collaboration

Finally, if you are a marketer or a business owner, chances are you will always find potential partners at events to collaborate on for marketing events, or co-launches, and so on. The following email template gives you a nifty edge to convince your prospect why they should collaborate with you.

Email Template:

Title: Potential Opportunity: {your business name} X {prospect’s business name}

Dear {insert first name},

I would like to just start off by saying how much I enjoyed our conversation the other day at {insert place}.

Our exchange got me thinking about your business and mine, and the potential that we can both bring to the table.

I might be wrong, but what are your thoughts on a potential collaboration of {insert your business name} and {insert prospect’s business name}?

Here are a few quick ideas that I can think of where we can both contribute to this partnership.

  • Point number 1
  • Point number 2
  • Point number 3

I think the potential for something great to happen is really there, now that I’ve put it down in email!

What do you think about this? Let me know!

Cheers!

John Chen

 

Conclusion

The most important thing in business is time. But if you want to make an impact in your business, than you have to have a few nifty email templates on your side at all times, so that you can maintain the quality of your conversations, but not sacrifice too much time.

  • After all, time is money, isn’t it?
  • What other email templates can you think of?
  • What scenarios often require you to send emails?

Let me know in the comments section below, and I will answer your questions.

 

About the Author
John Chen is the Founder and Chief editor of Mentored Growth, a platform that provides no B/S and Actionable Advice for the Entrepreneur, to help them grow their business the right way and avoid failure like the other 90% of all businesses.

 

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