Content Intelligence: Leveraging Data and AI to Create Smarter Content

Content Intelligence: Leveraging Data and AI to Create Smarter Content

We live in a time where what were once buzzwords have become pet projects of some of the biggest names in Silicon Valley. Artificial intelligence, content intelligence, and big data are just some of the phrases that are actually turning into realities that we have never realized would become anything apart from buzzwords when they first came out.

As they are becoming “more real” day-by-day, we often ask ourselves the question of how we would be able to leverage these advances in technology in our marketing strategies, especially in the realm of creating content intelligence. In this article, we will be exploring content intelligence and its various implications in the world.

The idea of utilizing big data and creating intelligent content does not even have to involve a million-dollar investment. At the present technology, we only have limited tools available, but we can utilize a lot of these tools in leveraging content for maximum results.

 

Content Intelligence

The tools we have now will allow us to analyze the current content and compare it to what we are planning on producing.

It would be easier for you to think of it this way, content marketing is an expensive process, and it is better for any content marketer to leverage their resources in making sure that the content has the potential to make a difference in the campaigns that are currently being run.

It goes beyond only analyzing the content that we have as we have tools available that can explain the content of our competitors – making placement and competitor research a more intuitive process that allows time for marketers to adapt and create openings for their marketing strategies.

We usually rely on a variety of tools for keyword research, determining densities, checking for statistical feedback on how content is performing and a bunch of other factors. Picking out blog topics has also become technical as we can now do competitor research and find out what’s working for the rest of the pack.

However, in the future imagine if everything from content research, keyword planning and boosting content is produced automatically by some form of artificial intelligence.

For other applications, we know that the linking of big data and statistical modeling combined with artificial intelligence yields actionable decision-making data. So imagine all of this applied to the field of Internet marketing and content creation.

We are probably looking at a world where writers and marketers don’t have to bend over backward to determine content that sells.

Related: Amplify Your Leads with These Content Distribution Tips

 

Problems with AI and Big Data

It might sound like a hot topic, and nothing can bring it down, but we have to face an inevitable reality, the technology has not advanced that far. However, there is a “yet.” Although the technology is still in its infancy, the current predictions for the future look great, and the ball is already rolling.

We might now have a system that tells you what to produce and create next, but we are working towards that goal. Multinationals such as IBM, Google, and Amazon are all in the process of developing systems in the future, and there is a lot of investment being made in big data and AI. Big data has already been making more significant strides than AI.

However, even if we do not have anything as advanced as what they show in Tinseltown just yet, we seem to be almost there. The problems that we are having now are just reminiscent of the issues that we had with prior technologies before.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

The Future of Content Intelligence

In the future, we are all expecting that we can have tools that can analyze current and competitor content for us and make decisions on our next course of actions. Of course, we would indeed be delighted if there was also an artificially intelligent system that would create the content for us.

However, a more realistic overview is if the content can be analyzed and some predictive form of performance can be generated based on the current needs that we have. This allows for content marketers to have more control over the content that they push out and provides for predictive analytics. This aids in the overall preparation of the business in the work that has to be done.

Ideally, in the future, we can probably expect that we would have access to big data analytics that can predict future performance through the automatic analysis of past indicators. Of course, it will still require the human touch to perfect these products, but we believe that it is more than just a possibility.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

 

The possibility of doing the computational analysis for your content determining the next set of actions for your marketing campaign, now that’s any content marketer’s dream indeed.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

We’d love to hear your thoughts on Content Intelligence.

Comment down below! 🙂

 

 

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Amplify Your Leads with These Content Distribution Tips

Amplify Your Leads with These Content Distribution Tips

We have heard this often – CONTENT IS KING!

 

So what do you do?

 

Create tons of content we think our readers will read and place it on the World Wide Web.

 

But how come, your content hasn’t received the love they’re supposed to get from the audience you want to target?

 

Let’s have a content checklist:

  • Well-researched – ✔
  • Findable – ✔
  • Readable – ✔
  • Understandable – ✔
  • Actionable – ✔
  • Shareable – ✔
  • Optimized – ✔

 

But why does the content you put out there hasn’t gained the traction you want it to have?   

 

Here’s another question: How’s your content distribution strategy?

 

Well, we spend a lot of time promoting ….. hold it right there. Did you say promote? That’s where the problem lies.

 

As you read that short conversation, you might be scratching already and asking what’s wrong with promoting your content. But you heard it right because the solution you’ve been looking for is not found in content promotion but content distribution.

 

Content Promotion vs Content Distribution

There is a thin line with regards to the definition of content promotion and content distribution. In fact, most marketers use them interchangeably. Both terms mean making your content available to the public, but that’s where the similarity ends.

Content promotion means you only throw the content you created in public and wait for people to find it. Content distribution, on the other hand, has more specific goals. Instead of just throwing it out for anyone, you deliver it to a specific group of people – people you want to read your content.

Since you have a specific group in mind, the content you create is also more specific and personal to the needs and desires of your target audience. When they find your content, it ‘speaks’ to them; thus, there’s a higher percentage of engagement.

Now, that eye-opener might leave you more questions than answers. What kind of strategy should I use for my content distribution? What type of content should I write?

Asking those questions shows that you are on the right track. Here are more content distribution tips that will surely increase your engagement and eventually, your leads.

Related: The Secret to Content Marketing Lies in Distribution

 

Content Distribution Tips to Increase Your Leads

The success of your content distribution lies in 3 basic things – your strategy, your goal, and your audience.

 

#1 Your Strategy

The maxim, “fail to plan and you plan to fail,” has never been apt than in content distribution. And when it comes to planning, nothing beats creating a content cluster for all your topics.

Content clusters are simply a set of pages that revolves around one topic. For example, a marketing blog will have a page that talks about lead generation. Each subtopic can be variations of that topic.

 

Lead Nurturing to Boost Conversion

 

Most Effective Lead Generation Strategies

 

All of these things are an improvisation of the central keyword but delves deeper into that specialist part. There should be at least 15 cluster pages to give more juice to the topic pillar page.

While you’re doing this, don’t forget your on-page optimization and internal linking structure. The cluster gives your content strategy power while the internal linking tells Google how these clusters are important.

#2 Your Goal

While you are creating your strategy, you also have to define what your goals are in creating your content.

  • Do you want to engage your users more?
  • Do you want to drive more leads?
  • Is it to increase brand awareness?
  • Do you want them to sign up for your newsletter so they get notified of upcoming events or product discounts?
  • Do you want them to visit your online store and check out what you have?

Before any activity can commence, your goals must be clear first because they will guide your content distribution strategies – how you’re going to promote them, where you’re going to distribute them, and when are you going to promote them?

Aside from giving you a clear direction, these goals will eliminate any distractions that will steer you away from activities that are irrelevant to achieving those goals.

#3 Your Audience

To get the exposure and engagement you want by targeting your most engaged users – people who are most likely to buy from you. In fact, these people can become your brand advocates as well, saving you money and time in your marketing efforts.

Use your best effort to keep your engaged audience and regularly send them valuable content. Utilize different media format, such as podcasts, videos, and infographics, to reach your target audience.

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]

 

And now, to our tips…

 

Utilize Content Republishing Hubs

Utilize Content Republishing Hubs

Republishing your content might sound absurd but consider the reach of such republishing sites like Medium and LinkedIn, which already has access to millions of users all over the world. Just don’t forget to source your original blog at the bottom so your readers will have a clear call to action to funnel readers to your site.

 

Improve Your Social Scheduling

Improve Your Social Scheduling

Promoting your content on social media networks is not a one-time deal. Don’t expect all your readers and followers to pounce on your content when you tweet about it once. In fact, the chance is high that it might get buried under the hundreds of new tweets that are posted every hour on your readers’ news feed. Thus, scheduling your content is an effective strategy to make sure your content is more visible to your audience.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

 

Be Visual

Be Visual

Readers have become more visual. Therefore, a blog with an infographic or video that summarizes that content gets more attention than those that come in plain text. Not only are these types of content more interesting but they are also new avenues of content distribution.

Related: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners

 

What does Your Content Distribution Strategy Look Like?

It’s time to assess your strategy – what avenues do you have for your content distribution? What does your content look like? What are your goals?

Use the guidelines and tips in this article to help you with your assessment and good luck with your content distribution success.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

Share other content distribution tips you know in the comments! 🙂

 

 

Ready to get started? Book a call with our marketing consultant. 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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How To Utilize A High-quality Blog As A Springboard To Success [GUEST POST]

How To Utilize A High-quality Blog As A Springboard To Success [GUEST POST]

The path to success is riddled with many obstacles. There are a few different routes you can take to grow your business but more and more businesses opt for content marketing.

Even if you decide to take a road less traveled, you can’t escape the fact that having an online presence is paramount to the success of any business.

Having a website isn’t anymore just about leaving your contact info and throwing your customers directly into your webshop. It is much more than that. Selling a product or service is still the ultimate goal, but in order to do that, your website needs to be useful to your audience in other ways too.

The best way to do that is to be informative. And to be informative, you need to have a proper place you can use to present your content. This is where blog takes the stage.

If you decide to invest your time and money into running a blog on your website, you should make sure you do it right. We’ll go through the most important areas to emphasize why having a blog is so important and how you can use it to its full potential.

Back up Your SEO Efforts

Like it or not, SEO is a big part of internet/digital marketing and not many businesses have the luxury to skip it.

  • Build Backlinks Easier

Having a decent blog on your website will do wonders for you when you start building links towards it. While links in author’s bio are relevant and definitely shouldn’t be discarded as useless, contextual links still bring more value. If you take a look at the guidelines of reputable blogs in any niche, you will find that most of them don’t have a problem if you link to relevant and high-quality content on your blog.

On the other hand, links to sales and landing pages will often be removed or even get your article declined. The only way to get around that is to look for sponsored posts – but that can get really expensive, really fast.

Another big advantage of having a great content on your blog is earning links without actively building them. The idea behind it is that when you have a link-worthy content that ranks relatively high (high enough to be found while researching a target area), people will be inclined to link to it in their articles as a source that adds value to their work.

  • Improve Traffic

In a recent study by SEMrush, it was concluded that website traffic is the most important signal to Google in determining your rankings in search results.

SEMrush - Ranking Factors Study

Even if you take their findings with a grain of salt since “traffic > referring domains” seems quite controversial, we can still agree that traffic is extremely important beyond just rankings.

A tried and tested way to increase your website traffic is to create an interesting and useful content that will attract your target audience. Again, the blog is a perfect place to host that kind of content.

If you are then able to rank this content high enough, you should see an increase in organic traffic as people who search for answers are likely to check out your advice.

Related: How to Use SEO To Influence B2B Buyers On Social Media [GUEST POST]

 

Reduce Bounce Rate & Increase Time Spent On Site

The same research we cited earlier also concluded that bounce rate and time on site are also very important ranking factors.

One of the best ways to improve these signals is through quality content on your website.

Let’s explain this with an example.

You wrote a guest post for a website and you placed a couple of contextual links. Let’s assume your target audience analysis was on point so the bounce rate won’t be affected because you were talking to the wrong people.

One link leads to a landing page and the other one to a blog post. The latter one seems to have a significantly lower bounce rate than the first one. Why? Because the visitor doesn’t want to be sold yet. This is especially true if you are a smaller business and this is your first contact with the potential client. It isn’t the time to sell but to build trust and pull them into your marketing funnel. More on that soon.

Blog and the increased time on site go hand in hand. It doesn’t matter if the visitor is taking a quiz, reading an article, trying out a demo of your product or something else, interesting and useful content is what will keep them from leaving.

Related: 6 Most Important and Untold Benefits of Repurposing Old Content

 

Improve Your Content Marketing  

Doing any kind of long-term content marketing plans without a proper blog is just silly. As it is obvious you should have it, let’s see how you can use a blog besides having a place to dump your content into.

  • Help Your Social Media Manager

Gathering social media following and engaging your audience has become an integral part of any marketing strategy.

Being present on social media means you have to have something to share with your followers on a regular basis. Even if you are full of ideas now, sooner or later you will run into a problem of not having anything to share. Having a blog that features news and advice is a perfect place to welcome visitors from any social media channel.

Additionally, people are attracted to brands that can help them solve their problems. If you are doing that by linking to other websites, you are doing yourself a huge disservice. You could direct all that traffic directly to your blog if you had something to show.

  • Pull Them Into Your Marketing Funnel

Setting up a marketing funnel and matching content with the stage of the funnel your customers are in can be a post in itself so we won’t be diving too deep into it. What we will do, however, is describe the role a blog can have in the funnel.

As we mentioned before, people that come to your blog for the first few times often aren’t ready to buy something yet. That doesn’t mean they won’t be ready to make a purchase after a couple of additional iterations. They just need to make sure you are a reliable and trustworthy brand.

Interesting thing is that a blog can serve as a platform that features content for every stage of the marketing funnel beside the purchase itself.

Marketing funnel

When you bring visitors to your blog, depending on the type of post they are reading, you can do several things:

  1. Point them to other helpful posts they might be interested in
  2. Ask them to follow you on your social media channels
  3. Ask them to subscribe to your newsletter
  4. Offer them a lead magnet in exchange for their contact info
  5. Point them to your landing page/trial/product if they are reading an article that covers the area in the bottom part of the funnel (Consideration, Intent, Evaluation)

But wait, there’s more.

If you are using PPC (Facebook, Google, Twitter) you can target the people who visited your blog with a new piece of content and try to pull them into your marketing funnel that way.

Nothing of this would be possible without a dedicated place to feature your content.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

 

Build Brand Trust & Authority

When we are talking about brand trust and authority, there are 2 simple questions that need to be covered:

  1. Can this brand deliver on what it promises? (trust)
  2. Do they know what they are doing? (authority)

Now, there are many factors in play that have an impact on the brand image like testimonials, reviews, word of mouth, posts on other sites and so on. However, that doesn’t mean a blog can’t help too.

You can:

  • show your expertise by publishing case studies from the projects you previously worked on
  • ask a satisfied client to write a post about their experience on working with you
  • do a research in your field and make a post out of your findings
  • write in-depth content that covers pain points of your target audience
  • do webinars, instructional videos, tutorials…

Doing everything stated above will help you to build brand trust and improve brand authority which will surely have a positive impact on your business growth.

Related: 4 Signs that you’re Getting Positive Responses in your Content

 

Promote Your Advantages

While we do want to be useful to our audience, we still need to be able to present them our product, show them why we are better than our competition and “brag” about our success and notable collaborations.

While sponsored posts can do the job well, they will require a significant monetary investment and they will be attractive mostly to the audience that is already in the middle of the marketing funnel.

The additional perk is that no one can say “look at how they plug their business on their blog, how shameful”. The benefits don’t stop here. You have a place to promote your business and make sure your achievements don’t go unnoticed while visitors can reach it at their own leisure without being coerced into reading it.

Related: Better Content Means Better Leads: Make the Most Out of Your Content

 

Improve Customer Engagement & Conversion

Having a blog isn’t just about posting articles. It is for posting content. And by content we mean:

  • quizzes
  • calculators
  • infographics
  • educational videos
  • reviews
  • podcasts
  • lists
  • case studies
  • contests

As you can see, there are plenty of content types to choose from. If you are looking to take a full advantage of your blog, you have to think beyond “6 Tips For…” and similar 700-word posts.

That is especially important now that content marketing is in the full swing. If you are in the niche that has a strong content marketing presence, you need to have a more strategic approach.

Mix things up by using different types of content. Interactive content, for example, is a great way to boost engagement and improve conversion rates.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

 

Planning Is Crucial

Producing high-quality content on a regular basis isn’t something you can do if you don’t plan ahead. Chances are your marketing team is small and your budget is limited. Luckily, there is one thing that will help you to get the most out of the resources you have available – a content marketing calendar.

Creating content that is a step ahead of what your competition does will result in a need to use multiple types of content and you will often be forced to commit to creating long-form content. Both approaches require significant time investment and they are hard to coordinate with other work assignments.

That is why planning your content a few months ahead is crucial to success.

 

Dario Supan is a content marketer and editor at Point Visible. Except for taking care of projects for our clients and creating helpful blog posts, his interests are related to graphic and web design. He occasionally throws in an on-page SEO project, just for good measure. If he isn’t at home or at work, he is probably throwing some weights around in the nearest gym.

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

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Amplify Your Leads with These Content Distribution Tips

How to write content that gets read and shared [GUEST POST]

How to write content that gets read and shared

The most important thing to consider about creating content is context. It’s not enough to think about what the best message will be, you need to think about who will read it. You also need to think about what platform they will see it on. What device will they read it on? What time of day will they read it? How much interaction have they already had with you? You even need to consider what the level of interest they have in your business is.

Knowing your audience, their preferences, the devices they use and when they use them should have a profound impact on the type of content you produce. Beyond context, there also needs to be a purpose – you want your content to be read and shared – but why? Are you driving brand awareness, or are you trying to get conversions? What is the purpose of the content? Is it entertaining your audience, or educating them?

That’s a lot to consider, so let’s break it down.

Part 1 – Context

What platform?

Social media comes in many different flavors. You have your B2B LinkedIn, your short form content Twitter, your multi-media Facebook posts and your image heavy platforms like Instagram. Beyond that, there are messaging apps like Snapchat, Whatsapp, and Facebook Messenger. Each of them has different challenges and appeals to a different audience. You need to choose the platform that is most likely to reach your audience.   

Most people will choose Facebook because messenger apps are harder to advertise in, image-heavy apps like Instagram require a non-traditional creative approach to use successfully and Facebook has more than 2 billion active users. If you are creating an ad on Facebook, you need to be aware of the Facebook Audience Network.

When you advertise on Facebook, you don’t just advertise on Facebook, you can track your chosen audience across devices and across social media platforms. Your ad doesn’t just appear on the desktop, it also appears on the mobile feed, on other websites, in-app ads, and side banners. More than that, it can also appear in Facebook Messenger and Instagram.

When putting out content on a platform, it needs to appear native. If you are going multiplatform, that means you need to provide a strong visual component for Instagram, and a short to-the-point message for Messenger and in-app ads. You can select where your advert is seen, so you may want to create a small campaign, that has a native looking advert for the key platforms where your audiences attention is.

Related: Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

What device?

In some countries like Argentina and Japan, 16-24-year-olds have gone past the tipping point – and go on the Internet more on mobile devices than on any other form of a device. This is a trend that is only going to continue. In fact, across all demographics, more people search and consume social media on multiple devices than just use desktops or mobile alone.

That means you have to make sure that the content you put out needs to read clearly on the small and the big screen. If your desktop content has a lot of amazing information, it’s not likely to do you much good if that copy is cut off after three lines on a mobile feed. An image that looks great on the desktop may also not be bold enough to be read on mobile. Not all people have a flagship modern phone, so a bold image that still works at low resolution is something to be considered – especially if you want people to pay attention and share.

What time should you post?

There are lots of sources on the Internet which will claim things like you should post at 3 pm on Facebook and Instagram – and Wednesday is the best day for engagement. That may be true for a large average of posts, but it won’t necessarily be true for your audience. Kids go back onto social media after finishing school in the 3 pm hour, and that may not represent your demographic.

The best thing to do is to test the times you put out content, at look at the results with a tool like Facebook Karma. You can also use this to test how many times you should post. The rule of thumb is that you shouldn’t post more than once a day on Facebook – and you can go as low as once a week, and still have an effective social presence.

Twitter tends to need higher engagement than Facebook, with people preaching between five and fifty daily tweets, depending on the nature of your business. The truth is, you need to find out what works for your brand and audience.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

How much interest do they have?

The answer to this should be – as much as possible. Having an audience that is already interested in your content means that they are much more likely to read and share it. That means you need to select your audience carefully. That means working out personas and demographics, but it also means using and HTML code Pixel to track people who are already interacting with your business.

With this, there are a variety of tools across social media platforms that will allow you to create custom audiences based on this data – and then use those custom audiences to create lookalike audiences that share the same demographic information as people who have already interacted with your business. Depending on your different web traffic, you can put different Pixels on different web pages so you can track people who are at different stages in their customer journey.

Related: 4 Signs that you’re Getting Positive Responses in your Content

How much interaction have they had?

It is important to put a sales funnel in place. Your message should change based on how much interaction the audience has already had with your business. Using the Pixel, you can track this directly. If you don’t have the Pixel, you can still track a customer journey. Initially, you don’t want to sell to people and turn them off – you want to attract and interest them. At the top of the funnel, you should focus on brand awareness as an objective, not conversion.

Once people have interacted with your top-level content – which can be gauged by things like the percentage of a video watched – you can then present them with a middle funnel piece of content – something to help them make a decision and to choose you. This should be something that shows off your unique selling points and also demonstrates your comparative advantage.

At the bottom of the funnel, you want to drive the customer into an action. Depending on your objective, this can be as simple as watching a video, going to a website, up to book an appointment for a consultation. You need a firm call to action, as well as an incentive. This can be a special offer, a ticking clock in terms of limited time (or spaces left) – or even just pointing out the disadvantages of not using your product or service.

At each point of the sales funnel, the message needs to be different so it will push people to the next stage of their customer journey. If they don’t yet know they can trust your company, you don’t want to hit them with the hard sell. If they are ready to take action, a top funnel piece of content helps to cement your brand’s reputation and values, but probably won’t convert a primed lead.

Related: Better Content Means Better Leads: Make the Most Out of Your Content

Part 2 – Purpose:

What is your objective?

It can be tempting to feel that you need to put out content so that you have a social media presence, rather than considering the quality of what you are putting out. It is better to put out one good post a week, than five bad posts a day. One way to have a clear focus is to ask what your objective for every individual piece of content is.

If you have a clear sales funnel, then your objective should be clearer – but you still need to work out what your end goal is. If you ultimately want to drive conversions, then your approach at all levels of the sales funnel is going to be different than if your objective is to drive web traffic.

There should be a through a line for the customer journey. Look at what your ultimate objective is and work backward. If you want to get conversions, what offer or incentive will really engage them – before that, what information will they need to make that decision and at the start, how can you attract their attention and interest in a way that still links to your final objective?

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]

What is the audience’s objective?

The purpose for people going online usually fits into one of the ‘Three Es’: entertainment, education, and engagement. People want to find something out – even if it’s somewhere good to eat locally – that’s education. Otherwise, people are looking for content that is going to entertain them, such as cat videos or social media posts.

Beyond that, they are looking for engagement – genuine connections with people. If a friend has lost their job and posts about it online, it can be classed as education – but it’s not entertainment. You interact with them because of your desire to engage with them, to celebrate and commiserate with them.

You may have a clear objective, but unless it matches with your audience’s objective to be entertained, educated or engaged – they will skip past your content. If you have carefully selected your audience, then you will probably be educating them about a product or service they are already interested in.

Entertainment, education, and engagement map well to the top, middle, and end of the sales funnel – which means unless you think about the audience’s objective, you may be meeting them at the wrong point of the funnel. Entertain them to get their attention and interest, educate them to help make them a decision and then engage with them directly to push an action.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

How you can get your content read and shared, now.

There may seem to be a lot of things to consider, but a lot of them are common sense. If you look back at posts or ads that haven’t been successful, you will probably be able to identify some of the things that you did wrong, so you can improve them next time. The nice thing about social media is that you can continually experiment and split test to find the best approach that works for an audience.

There are some things that will always work. If you make a genuine connection with your audience, then they will convert into customers. That can be by really entertaining them, telling them something that they really needed to know – or engaging with them where their attention already was, at the right time, on the right device, on the right platform and at the right point on their customer journey.

 

 

Author Bio:

Zachary Jarvis is a Digital Marketer with one thing on his mind: Results.

Uninspired by the never-ending talk of ‘vanity metrics’ in the world of digital marketing, Magnate was founded – the ‘Social-First’ marketing agency. On the very rare occasion, he isn’t watching Step Brothers in his spare time – you’ll find Zachary in the thick of social platforms, learning what makes us tick.

This is driven by a fascination (perhaps a slight obsession…) with market trends and consumer behaviors

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

4 Fathers Who Shaped the Evolution of B2B Marketing

Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

Your blog is what makes your brand profound. You can do so much with it. You can communicate the value of your service to potential clients, provide thought leadership on important industry issues, give visitors entertaining and relevant information, the works!

But creating impressive content isn’t all that simple. It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all.

Fortunately, you can use the following ideas to give your blog a breath of fresh air and your creative juices flowing.

Top Content Ideas to Inject to your Blog

Transcript:

Newsjacking

The B2B industry is an ever-changing landscape. There is incessant innovation going around, and along with it, you will find a stockpile of topics that give your content writers a month’s worth of ideas. Newsjacking is largely a way to increase social outreach. So, listen to what the industry is talking about by checking your Facebook newsfeed and identifying today’s trending hashtags.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Listicles

What do you think makes BuzzFeed and WatchMojo that popular? Well, you can only look at the interesting lists they constantly produce. Listicles are basically the most shareable type of content around, guaranteeing increased ROIs based on a number of shares generated.

People generally want to know what is the “best” of any category, so making listicles about relevant topics will keep your audience wanting more!

Related: The Five Elements of Quality Content (According to an End-user)

Product Reviews

Authority comes with the ability to know if something is good or not without looking at the service. To create a truly influential brand, you will need to act influential. And what better way to do that than to create reviews on certain products and services. These reviews ultimately show your target audience how much you know about the industry as a whole. If that isn’t convincing enough, you can ask the customers that “spend 31% more with a business that has excellent reviews.”

Related: Creating Appeal: How to Promote a Product People Don’t Search For

Shareable Videos

If you have depended mostly on articles and graphics for generating quality leads, then it’s time to let you know that these are not enough. Give yourself a break from writing content and add a little variety by creating videos along the lines of tutorials and discussions on relevant industry topics.


With 51% of marketers using visual content via video, you will have to ride on the YouTube wave. tweet this!


Pro-tip: Keep the length of these videos short without decreasing the quality of the content. Two minutes is enough to secure viral dominance.

Related:  Stick to these Three S’s for Creating Viral Video Content

Humor

When all else fails, you can always count on making humorous content to increase blog engagements. Humor, after all, is still a major driving force in gaining attention and triggering a response from consumers. There are tons of comedic material out there in the B2B industry, you just have to have a good funny bone to find humor in certain issues.

For a start, you can take a mundane idea and exaggerate it (“Sh&% Cold Callers Would Say” and “Why Dumb Emails are Dumb”) or you can hijack memes and quotes. Tread lightly though. Not all jokes are taken with in with a good-hearted chuckle.

 

Sources:

http://contentmarketinginstitute.com/2014/01/brand-marketing-newsjacking-next-level/

http://blog.capterra.com/social-media-marketing-statistics/

http://blog.capterra.com/customer-reviews-stats-you-need-to-know/

https://blog.hubspot.com/marketing/visual-content-marketing-strategy

http://www.brianhonigman.com/content-marketing-statistics/

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Marketing Calendar!

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Amplify Your Leads with These Content Distribution Tips

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

In case you haven’t noticed, coming up with engaging content isn’t easy. In fact, 3 out of 5 B2B marketers today say it’s the number one challenge they face. That’s why it’s important to follow a clear content creation workflow, since having one paves the path toward producing quality content at scale. But processes can only take you so far. You also need to choose and use the right tools for the job.

From apps for brainstorming content ideas all the way to dashboards that keep track of content performance, we’ve rounded up the 12 best tools available out there to bring your content creation workflow up to snuff. These tools help you more efficiently carry out the usual sets of tasks involved in the content production, including:

  • Identifying and targeting audience segments
  • Researching content topics and ideas
  • Crafting and polishing content
  • Monitoring and tracking content performance

First off, though, let’s make one thing very clear. To get the most out of your content creation workflow, it has to be tied to a good content marketing calendar. A content calendar translates your content marketing goals into specific activities and timelines. It improves how well you plan and manage your content marketing program’s overall direction.

So, if you haven’t put one together already, we’ve got you covered. We’ve included a downloadable content calendar template with this post to help you plan for a year’s worth of content marketing activities.

Now, onto the content creation tools…


Identifying and Targeting Audience Segments


Knowing your content’s target audience in advance saves time and resources later on in the content creation process. You need to define the different content marketing personas you want to target before anything else, so that you know which content topics and ideas to prioritize and which ones to avoid altogether.

#1. MakeMyPersona.com

MakeMyPersona is HubSpot’s handy online tool for quickly building custom buyer personas that you can then use to segment your content marketing audience. The tool asks you a series of questions about your ideal customer and generates a buyer persona based on your answers. It’s a good starting point for refining your content audience. Plus, it’s free.

#2. Persona Topic Matrix

This free tool from Inflow helps you identify gaps in your content marketing program. It points to stages in the buying cycle that you haven’t yet covered in any of the content you’ve published. The Persona Topic Matrix complements the research you did with HubSpot’s MakeMyPersona tool, so that you can precisely map content ideas to audience segments and stages in the purchase cycle.

Related: Better Content Means Better Leads: Make the Most Out of Your Content


Researching Content Topics and Ideas


Now that you’ve defined your audience personas and mapped the stages in your sales cycle, it’s much easier to brainstorm relevant ideas and topics. The following tools help you quickly narrow down topics that are most likely going to resonate with your target audience.

#3. Keyword Explorer

MOZ’s Keyword Explorer is a staple in any content marketer’s toolkit. It allows you to quickly find the keywords your audience personas are searching for. With this tool, it becomes simpler and faster to uncover what topics your target audience is interested in. Plus, Keyword Explorer gives you insights to make your content easier to find for both people and search engines.

#4. Answer The Public

The most engaging content pieces are those that answer actual questions. An online tool called Answer The Public helps you find common questions people are asking about a given keyword. This tool is a great resource for generating tons of engaging content ideas, especially if you also need to filter results by location.

#5. BuzzSumo

On most lists of content research tools, BuzzSumo almost always ranks in the top two or three–and for good reasons, too. BuzzSumo works well at finding actual content topics that appeal to audiences in an industry or niche, as well as for identifying potential influencers who can amplify your content’s reach. You can use BuzzSumo for both keyword-based and domain-based research in order to find the most shared content (and content format) on a keyword or a website.

#6. Google Trends

Google Trends reinforces the insights you gain from using tools like BuzzSumo. Google Trends’ focus on organic searches expands BuzzSumo’s social metrics-based results so that you get a complete picture on the level of interest a particular topic receives.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen


Crafting and Polishing Content


Whether it’s a blog post, infographic, slide deck, video, or what have you, There are countless tools that help you churn out content. But combining the next three tools can give you almost everything you need to cook up compelling, publishable content pieces.

#7. Headline Analyzer

By now, it’s common knowledge that 80% of readers never make it past the headline. tweet this!

That’s why it really pays to invest time and effort at crafting engaging headlines and titles. CoSchedule’s Headline Analyzer is an indispensable tool for optimizing your content’s titles. It scores your headlines based on its overall quality and its potential for generating shares, traffic, and links.

#8. Grammarly + Hemmingway

Technically, these are two different tools, but they complement each other so well that they’re best used together. Grammarly helps make your copy grammatically spotless. Hemmingway, on the other hand, makes your writing more readable and clear.

#9. Pixlr

Another well-established content marketing fact is that visual content (and content with images/graphics) produce better engagement and response metrics. That’s why Adobe Photoshop is a standard part of the modern marketer’s toolbox. But, for those unable to work with this paid platform, Pixlr is a viable free Photoshop alternative. Pixlr comes shipped with one-click photo/image editing options that replicate many of the things you can do with Photoshop.

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]


Monitoring and Tracking Content Performance


A critical part of content creation is knowing what works and what doesn’t.  So, you need to keep track of content pieces you’ve already published to see which ones drive results and why. Some of the tools that let you do this include:

#10. Google Analytics

About 54.3% of all websites use Google Analytics. No other free web analytics platform comes close in terms of insights and features offered.

In content marketing, Google Analytics is a handy tool for measuring your content’s impact on traffic, engagement (bounce rates and time on site), navigation, conversions, and ROI.

#11. Scoop.it

Scoopt.it is both a content curation platform and analytics dashboard. It lets you deliver content through different channels such as social media and email. It allows you to keep track of content engagement metrics including visitors, views, shares, and comments. This helps you find out which content topics and formats to focus on.

#12. SEMRush

SEMRush remains one of the most trusted tools in the online marketing space today. While it’s primarily used as an all-in-one SEO tool, content marketers also use SEMRush to monitor content and reshape strategy. It allows you to keep track of links and mentions, find out how your content impacts your keyword and Google rankings, and measure how your content drives traffic volume.

 Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

 

Putting It All Together

Your content creation workflow seamlessly weaves the people, processes, and tools needed to produce content on a regular basis. In order to align your day-to-day workflow toward your content marketing objectives, you’re going to need a solid content calendar. A good content calendar lets you:

  • Publish content regularly and on schedule
  • Put resources to work when and where they’re needed
  • Assign and delegate responsibilities ahead of time
  • Make it easier for your team to collaborate
  • Capture seasonal trends in your industry
  • Avoid overlaps and redundancies
  • Stay consistent with your messaging
  • Identify opportunities and issues in your content marketing program
  • Modify your content ideas in response to developments

In other words, a content calendar helps ensure that your content creation workflow runs smoothly. That’s why we’re making an actionable content calendar template available for download. The template covers everything you need to turn your content marketing strategy into a concrete one-year plan, broken down into monthly, weekly, and daily schedules. It’s the perfect way to flesh out your content ideas for the rest of the year and start planning for the next.

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Marketing Calendar!

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar] 

4 Fathers Who Shaped the Evolution of B2B Marketing

4 Signs that you’re Getting Positive Responses in your Content

Proofs to Validate that Prospects only Respond to Good Content

Businesses no doubt can never live without having good content at their disposal. If anything, content creates establishes the difference between success and failure. So, marketers should always keep their eye on content that actually works in acquiring high-quality sales leads.

But more than just creating content, businesses should also consider the complex task of knowing the kind of content that resonates with their target audiences. This, of course, involves a lot of observing and testing. It can even be challenging in the fact that it requires a certain level of expertise to analyze audience interactions and come up with crucial information for future content campaigns.

The difficulty, after all, lies in tracking these interactions across multiple channels. Positive interactions and feedback are not the only gauges of an effective content campaign. There is more to it than meets the eye. So, here are four ways to know if your content does get positive responses from prospects.


#1. Engagements


More than just interactions, engagements are a more accurate way of gauging audience interest. Prospects may skim over a pile of content but rarely do they get to engage a newsletter or a blog post that interests them. And this, of course, involves a good sense of knowing the information to include in your content. After all, you don’t create content just because you have to. You create content in order to secure extensive partnerships with clients who are willing to work with you in the long run.

Related: The Five Elements of Quality Content (According to an End-user)


#2. Inquiries


It’s difficult to determine whether a piece of content is engaging or not – unless you look at the comments section. Prospects are encouraged to key in an inquiry in the comments if they find something intriguing or relevant in your content. They want to know more. And by asking you via that little box below the blog article shows a desire to communicate with you in the long term.

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]


#3. High search engine visibility


Aside from comments sections, search engines are also your best friends in terms of keeping your campaign alive and kicking.An article that ranks high up at Google only shows that a lot of people have visited your site and read up on the content you just posted. It is just a matter of crafting content that is actually SEO-friendly on top of being relevant. Quality content always trumps quantity, and the more you churn out articles that are actually informative (with a dose of being entertaining), the higher your content ranks up in the search engines.

Related: Google Warns (Yet Again!) about Article Creation and Link Building


#4. Winning a social media follow


In today’s marketing world, the effectiveness of a marketing campaign is better measured by how many followers an enterprise acquires across multiple social media accounts. A follow from a COO, in fact, says volumes about how your content marketing is going. He or she wouldn’t have clicked on the follow button if your content isn’t that good at all.

Related: Stick to these Three S’s for Creating Viral Video Content

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

Amplify Your Leads with These Content Distribution Tips

Better Content Means Better Leads: Make the Most Out of Your Content

Better Content Means Better Leads: Make the Most Out of Your Content

There is no magic bullet to everything, even for B2B marketing. In terms of acquiring high-quality sales leads, enterprises will always emphasize the need for the usual stuff: better content.


Well, there is really no denying the fact that content is king, but marketers should also consider creating content that will direct fresh leads into the pipeline. And we are not talking “just” leads, but potential customers that will determine revenue forecasts.


First of all, content is not there just to “beautify” your brand. Sure, it says a lot about your brand’s identity, but its role goes beyond that. Even more so, content should always be seen as a conduit from which an enterprise determines its audience’s expectations. More importantly, content is supposed to act as a bridge that connects a service or a solution to a certain issue.

Now, without highlighting the educational function of content, enterprise’s will have to deal with bad leads entering their pipeline. 

Related: The Five Elements of Quality Content (According to an End-user)


Quoting Neil Patel, the Content Marketing Institute makes a pretty good case about the importance of effective content marketing, pointing out that content leaders get 7x more on-site traffic than their competitors.


Meanwhile, IBM Digital Experience also notes how personalized content benefits brands by way of encouraging engagements from audiences.

Such successes, however, are only possible if marketers make good use of their multi-channel campaign. Successful lead generation is often tied up with successful content marketing, so it makes perfect sense to create content strategies that do not only spread the word out about your brand but also establish a solid following from your audience.

One thing’s for sure, there are no stopping marketers from creating effective campaigns – not even finances. Today, it has become cheaper to set up a blog, a social media account, or initiate an email campaign. Outbound strategies sure have the edge in acquiring quality leads, but it takes too long a time. 

Going digital with your content, on the other hand, may cost a lot less, but it makes up for this by directing three times more leads into the pipeline, according to the Content Marketing Institute.

Related: Inbound and Outbound Strategies are Match Made in Marketing Heaven


This succinctly explains why 88 percent of B2B marketers focus their resources on developing more effective content.


A lot of campaigns make use of an influencer-centered approach alongside content production. A case in point is software solutions company SAP. Through influencers, SAP was able to effectively promote its Sapphire event to hundreds of eager attendees.

marketeer.kapost.com

Image Source: marketeer.kapost.com

That, coupled with the production of engaging content as well as effective live streaming, resulted in drawing in more attendees – at 80,000 people. Think about all the sales opportunities that come along! So, apparently, it makes sense to use the right strategies in terms of content marketing. Here are some articles that might just help you:

And if you happen to have a better grasp of what it takes to make a robust campaign, you also know that it matters to have the right tools and the right people to handle it.

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

5 Social Media Trends in Canada and What They Mean for Lead Generation
Leverage Social Media's Influence to Reach More Targeted Customers

How to Reach Influencers and Grow Your Content Audience [VIDEO]

You spent ages crafting and perfecting your content marketing masterpiece, and then you hit the publish button. Hours, days, weeks go by, and yet your engagement metrics still haven’t breached the low double digits. So, you went back to the old drawing board and posted an even more compelling piece of content, but still got the same dismal results.

This is an all-too-familiar situation that many marketers face today. Consider this: 76% of marketers blog, while another 73% produce case studies. That’s just for written content. There’s an entire ocean of infographics, whitepapers, social media posts, videos, and other materials that your target audience has to navigate in order to find your content.

Influencers can give your content the needed boost to reach a wider audience and, more importantly, drive action. This video series gives an overview on influencer outreach, going over some quick tips and ideas you can use, plus a brief walk-through of how we were able to successfully work with influencers in one of our content projects.

 

Episode 1: Why Reach Out to Influencers?

Influencers are what your content needs to achieve escape velocity and generate the right kind of response. But before we talk about the “how” of influencer outreach, let’s first find out the “why”.


 

Episode 2: Knowing Who to Reach

In B2B marketing, it all starts with the list–and Influencer outreach is no exception. Knowing who to reach out to is the critical first step that determines your campaign’s success or failure. There’s obviously going to be a lot of factors that an influencer must meet to make it into your list. But it all boils down to three C’s: connections, context, and conversions.


 

Episode 3: Refining Your Message

It takes a special kind of message to get influencers interested in your content. In this video, I’ll walk you through a few things to consider in order to craft a compelling pitch that contain everything that influencers want to find in an outreach message.


 

Episode 4: Offering Value

If your pitch is what makes influencers take your request seriously, then it’s the value or benefit you offer that gets them to say yes. There’s one secret to making your offer impossible to refuse, and that’s what I’ll talk about in this episode.


 

Episode 5: Putting Into Action

It’s now time to apply what we’ve learned so far in this series with an actual example. I’ll go over how we were able to significantly improve the performance of one of our blog entries with help from influencers. Spoiler alert: It worked beyond our expectations.
 

 


 
 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trendWhy You Should Bet Your Money on Digital Marketing (And Win)

Amplify Your Leads with These Content Distribution Tips

The Secret to Content Marketing Lies in Distribution [GUEST POST]

The Secret to Content Marketing Lies in Distribution

Companies, especially B2B companies, are investing tons of resources into their content marketing.


But, as stated by a SiriusDecisions survey, 60% of content created by B2B companies never get used.


So there’s clearly a problem. B2B companies are proficient in creating content, but aren’t able to utilize it effectively. Once a piece of content has been created, the entire process comes to a halt. The crux of the matter lies in distribution – how to get the content you created in front of as many eyeballs as possible.

Here are two distribution strategies that B2B companies should implement into the over marketing.

#1: Master the Art of Content Outreach

As mentioned in the intro, the content creation itself isn’t the problem. Marketing departments are well versed in content creation. The question is, in what stage of the process should the creation comes?

It seems that most companies follow this process:

  • Ideation – coming up with the topic
  • Research – gathering data and knowledge
  • Creation – the actual writing

Related: Outsourcing Content: Where To Look And Tips For Getting It Done [GUEST POST]

  • Distribution – pushing the published content through social media & content discovery platforms OR trying to get in published on third-party websites

The main problem identified in this process is that the distribution comes at the end. Let me explain.

Obviously you can’t distribute content on social media prior to creating it. But, if you’re aiming to have your content published on third party sites, you should definitely plan the distribution angle ahead.

 

Content Distribution

In certain cases, the value of publishing your content on third-party sites exceeds that of publishing on your own site. While publishing content on your own site helps drive traffic (assuming you promote it through social channels), having your content and byline on relevant, industry-related sites can give you a serious boost in credibility and brand awareness.

In order to achieve that, the best tactic for distributing content is contacting your target publications before you start writing. Reach out to the editor, introduce yourself, your background and your expertise and if you have previously published content, include links to your best work.

Offer the editor to write for their publication and make sure to indicate that you’ll customize your content to fit their audience. You can also ask if they have a specific topic they’re interested in currently.

When you get a response, that’s your time to pitch your idea. Include a title and a short summary of the main points you wish to cover. The editor will either approve your pitch, suggest adding this or that or tackling a different angle, or reject it all together, thanking you for your time. In case you get the green light, the editor will also direct you to their Writing Guidelines, which you need to follow.

Now it is abundantly clear why the distribution process should come before the writing itself. What are the chances that an article you’ve written without consulting the editor will fit their requirements? Pretty slim.

Related: Influencer Interview Series: Jan Barbosa Marries Content Marketing and PR

#2: Using Influencer Marketing to Enhance Your Online Presence.

Don’t mistake the term “influencer marketing” for mini-celebs posing on Instagram with products. These days, influencers are positioning themselves as valuable marketing material for the B2B sphere as well.


84% of marketers plan on using influencer marketing in 2017.


A mention from a thought-leader in your industry can deliver a massive boost to your brand awareness among a very segmented audience. But as every other marketing strategy, influencer marketing needs to be planned and executed with care.

The first step is to realize who is the best influencer to carry your brand message. You can do the Google thing or the LinekdIn thing, or you can use online platforms and find influencers using HYPR, a dedicated tool exactly for that (which goes to show you how this form of marketing has taken off.)

Related: The Five Elements of Quality Content (According to an End-user)

The next step would be to figure out how the influencer will introduce your brand. Most influencers – at the least those with serious influence – would be reluctant to promote a product or service they don’t firmly believe in; their professional integrity is on the line and it’s much more valuable for them then what you’ll pay them.

Also, don’t expect an “I use product X all the time and must say I mighty happy with it” – those days are long gone. Finding the right way to introduce your brand will take time and careful consideration. It should appear natural, and honest. So be patient with this, and work together to find the ideal place and context to promote your brand. It would work for your benefit as well; when folks feel that they’re being sold to they immediately turn on their defenses.

Related: Stick to these Three S’s for Creating Viral Video Content

* * *

These two content distribution strategies go hand in hand and are immensely effective in enhancing a brand’s online presence. As content is shaping up to be to go-to marketing strategy for B2B brands, it is crucial for marketers to understand better not just how to create content, but also how to distribute it among relevant, targeted audience.

 

Author Bio:

Assaf Dudai is the head of content for eTraffic, a Web marketing agency specializing in SEO and content for B2B companies. Assaf is writing on all things relating to online marketing, from content to personalization to distribution and personal branding. You can connect with Assaf on LinkedIn

 

 

Learn More about content marketing on The Savvy Marketer’s Blog!

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4 Fathers Who Shaped the Evolution of B2B Marketing

Outsourcing Content: Where To Look And Tips For Getting It Done [GUEST POST]

Outsourcing Content: Where To Look And Tips For Getting It Done

Outsourcing your content is a great way to run your website. You keep it updated regularly, so you’re always getting new readers and hopefully new customers, too. At the same time, you’re not having to write the content yourself so you’re free to focus on other things.

If you’re not sure where to start with outsourcing, this guide is for you. It gives you some tips for getting started and finding content creators, and gives you some of the best places to find them. Read on to find out more.

Get to know your platform

The first thing you need to do is try out the platform for yourself. Sit down and work out how you order writing and other content through it. How does payment work? How quickly can you order work in? Test it out before you commit.

Related: Digital & Paper: How Content Marketing Affects Consumers

Order some sample posts first

To get your bearings, order a few easy posts first. Try out a few different writers. Think of it like an interview process, almost. You’ll soon get a feel for which writers you like, and how the outsourcing platform works.

Related: Get Started with these 10 Content Marketing Editorial Calendar

Give clear instructions

Of course, you want to get the work done first time, without needs for lots of rewrites. To help avoid that, be sure you’re clear in what you’re asking for. Encourage your writers to ask questions, so they can be clear on what’s expected of them.

Build long term relationships with your content creators

It’s always a good idea to find a few writers you’re happy working with, and building up long term relationships with them. They’ll be able to give you work that’s tailored to you and your needs, as they have had time to get to know them. You’ll also know how to get the most out of your writers, so it’ll be their best work, every time.

Related: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners

Make it easy to work with you

Content creators will put your needs first if you make it easy to work with you. Be reasonable with deadlines, be clear in what you want, and pay reasonably. If you do this, they’ll always put your content to the top of the pile. Check the work you’ve been sent.

Once you’ve ordered your content and had it delivered to you, you’ll want to check it before you pay. You’re looking for spelling and grammatical errors, plagiarism, and correct length. There’s plenty of tools online that can help with this. Easy Word Count will check the word count and length for you. Cite It In ensures that the writer has cited their sources properly. Finally, use Academized to check for plagiarism and AustralianHelp to check their grammar.

Where to outsource your content

Now you know how to outsource your content, you need to know where to look to buy it. Here’s some of the best sources that you can draw from whenever you need to.

  • Fotalia: This site has roughly 72 million royalty free images available for you to use. Buy images whenever you need to and they’re yours to display on your site.
  • EssayRoo: The writers at this site write excellent website content, so they should be your go to writers when you’re adding new pages.
  • Pond 5: This site has a great selection of videos to help you change up your website content.
  • UK Writings: Use this site get press releases and news posts written as and when you need them.
  • BoomEssays: This site is great for longer form writing, such as blog posts and product reviews.

 

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4 Fathers Who Shaped the Evolution of B2B Marketing

How to Make Millennial Friendly Blog Posts

 

Transcript:

Being the so-called spiritual successors to Generation X, millennials have the same need for self-expression. Technology makes all the difference. While Generation X saw the advent of the digital age, the Millennial Generation is defined by it. Mobile phones and social media networking are the elements that pull millennials together in a global web of shared knowledge and experiences.

Nearly half (44%) of millennials are willing to promote products or services through social media in exchange for rewards. –Aimia

Consequently, technology also defines how millennials engage and consume information. And this is something that entrepreneurs need to focus on. Blogs are still the platform of choice to reach out to millennials and it pays to make sure that your message gets across as effectively as possible.

Here are some ways you can make sure your blog posts gets read from start to end.

#1: Specify your audience

Millennials are defined as an age group born between the 90’s and early 2000s’s. However, this group is further stratified into various interests. Depending on your target market, you need to zero in on audiences that can react positively to what you want to post. If you are an enterprise that sells film-making equipment, you can create blog posts that cater to aspiring directors in the independent scene.

Related: The Five Elements of Quality Content (According to an End-user)


84% of millennials report that user generated content on company websites at least somewhat influences what they buy.– Bazaarvoice


#2: Go short and simple

Young people nowadays want information like they want their coffee: instant. We can all say that long-form content has lost its appeal, and this is because there are new attitudes to how people read information. With the case of millennials, your articles should be kept short but not straying far from what you want to impart to them. One way to do this is to provide top ten lists or simply write your articles within a 300 to 500 word range.

Related: Future Trends in the Hospitality Industry: Millennials and Social Media Rule

#3: Go visual

Creativity is a big deal in today’s generation. What with the availability of artistic platforms such as BeHance, Pinterest and Instagram, millennials are exposed to new aesthetic horizons every day. Visual elements such as GIFs and image macros should be added to your blogposts to make them more appealing to readers. Here are the 3 Best Practices to Fine-Tune Your Next Content for Visual Learners.

#4: Give a positive message

Optimism is what drives millennials to enjoying the good life. Seeing that there is more to life than just lazing around in an office cubicle, they always have this sense of adventure leading them to try out new things. Your brand should always aim at this sensibility. You can start by crafting your brand using a positive tone. Show millennials that they can enjoy a good time by presenting to them glimpses of it in your blog.

Related: How B2B Marketers Craft an Industry Related Content

#5: Be relevant

popsugar.com

via popsugar.com

Lastly, millennials are well-connected in that they basically know about the things that are happening around them. Social media provided them a platform with which they can stay up-to-date and form opinions about pressing issues across a variety of topics. And this is something your brand should be doing: Know what they are talking about and make your content relevant as much as it is relatable.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

 

Did we miss out on some important tips? What else are essential to have millennials engage your blog? Tell us in the comment section below.

 

 

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