4 Last-Minute Marketing Ideas to Bring Eggstra Joy to B2B Clients this Easter

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4 Last-Minute Marketing Ideas to Bring Eggstra Joy to B2B Clients this Easter

Easter is only a few short days away, and a lot of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs, hunting for candy, and (in some parts of the world) binging on chocolates and alcohol. So, if you haven’t yet revved up your marketing machine to get into the festive buzz, no more eggscuses. This post has got you covered.

We’ve put together four marketing ideas you can quickly set into motion in a day or two,just in time for you to take part in the season’s festivities together with your clients and leads. Yes, there’s ample room for us B2B folks in the celebration of Easter. It’s a great way for you to engage your customers on a personal level and cultivate your relationship further.

So, enough eggsplanation. Here are some last-minute ideas you should try out:

#1: Use your blog to talk about something new.

Easter is a tradition that’s deeply associated with new beginnings. As such, any Easter-themed content marketing initiative should always add a tinge of novelty and anticipation. So, schedule a blog post or two for Easter that talk about fresh, new things such as an upcoming product launch or feature upgrade, an excerpt from a yet-to-be-published whitepaper, or even repackaged versions of past content.

There’s more to this than simply tapping into the seasonal hype, though. It’s an established fact that novelty helps our brain learn better, and that anticipation is an important step in experiencing happiness.

Here are some more Content Marketing Ideas For Easter.

#2. Show your appreciation via personalized emails.

It doesn’t take much time and resources to create relevant, personalized emails you can send out in the days leading up to Easter. That’s why emails are a perfect last-minute marketing tactic for engaging your clients this week.

egg email spiel

Credit: www.reallygoodemails.com

Your message can vary from a simple thank-you greeting, to emails that include printable coupons and other resources to help your clients make the most of the Easter holiday. The main point is to show you’re thinking of them. Keep in mind that being able to feel important is one of the six basic human needs.

Tips: Write your email spiel only in a positive tone. Read more…

#3. Organize a digital Easter egg hunt on your site.

This is a great way to get visitors of your website to view more pages and learn more about your company and solutions. Typically, this involves placing virtual Easter eggs at different locations across your site and then offering prizes for finding some or all of the items.

Go check out Mashable’s The Ultimate Digital Easter Egg Hunt!

Implementing this idea is relatively straightforward. It’s going to take no more than a couple of hours for you to have this up and running. So, use the power of gamification to improve not only site visits but conversions this Easter.

#4. Get into the festive mood through social media.

Last and certainly not least, there’s always good-old social media to let your company effectively participate in the Easter celebrations. So, keep your posts relevant and timely for your target audience to interact with.

The important thing about joining in the festivities through social media is to strengthen your community and to make your clients and prospects feel that they belong in it. So, set aside self-promotion and focus on the celebration.

The Takeaway

You still have the rest of the week to turn these four marketing ideas into a workable plan for Easter. The key thing to remember is to just let your client enjoy the Easter holiday, and that you try to have as much fun as you can while doing it.

 

 

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Cat Meme-driven Marketing for the Uninitiated

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Cat Meme-driven Marketing for the Uninitiated

The internet is a nifty tool for many things. We use it to find information we need for a term paper we would hand in on the last minute. We use it to unwind by way of watching an obscure YouTube prank video a friend recommended. For B2B companies, the internet is their main channel for their lead generation. Almost all marketing campaigns are run online and it makes perfect sense to delve into social media marketing as well as content marketing to benefit the sales pipeline, because hey, everyone’s online now.

But we can all say the internet’s existence is validated by a certain cultural phenomenon that is harder to get rid of than a tennis-sized furball. We are talking about friggin’ cat memes.

For some reason, people can’t get enough of cat memes, because cats are just plain awkward and we can source something funny from every situation their cute little paws take them. You can assume that tying up hilarious cat memes to promote your product and generate quality leads is a far fetched idea. But for some companies, this is a strategy that takes them directly to the cheese.

But how effective are cat memes in terms of marketing anyway?

#1. They catch your attention

In today’s digitally-integrated generation, knowing how you should get your message across is as important as the message itself. Think of it this way: You have a software product intended to benefit startups in the app development arena. Of course, this market is composed of young adults with a penchant for obscure humor and seeking out pop culture references in everything. So, do you think they would listen to a post that rambles on about “the bottomline” and “efficiency”? You may very well avoid going down the road paved with technicalities and instead use an image of a Tabby cat sitting in front of the computer and looking frustrated. Potential customers might miss out on some important details, but you already had their attention with cat’s annoyed face.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

#2. They give your brand a modern personality

The social media revolution brought about the need to be authentic. People want to create for themselves (at least semblances of) original existences online. And companies should follow through by adding a bit of personality to their brands because they tell your audience, “Look! We are as cool as everybody else!” And just as everybody else, you are sure to bring in a lot of prospects to the fold through ironic cat memes. Now, that’s making an authentic statement.

Related: Beat the Giants: Marketing Tips and Tricks for Startups

#3. They go viral

Cat memes are effective for carrying your message around the web. And it is because of their viral potential that marketers now are exploiting the trend. Because cat memes are relatable and they tell stories that make people want to share them. It’s just a matter of using the right memes for the right line of products you currently have.

Below are the successful marketing campaigns that had make use of the feline’s charm:

And the one that started it all in 2007, Ben Huh is the founder of Seattle-based business Cheezburger, which now has 90 employees. It owns a network of humor blogs and the popular website I Can Has Cheezburger, home of the LOLcat meme, in which cute cat photos are paired with funny captions. The Cheezeburger blog network attracts 25 million unique visitors per month and has raised $32 million to create a platform where anyone can create memes. It is also the subject of Bravo reality TV show LOLwork.  (Source: www.entrepreneur.com)

The popular Internet meme Grumpy Cat is continuing to grow its brand. The cat is now the face of a new beverage, Grumpy Cat Grumpuccino.

A cat might not be the most traditional choice for the cover of a marketing publication, but Grumpy Cat has made an impact on the marketing world since being introduced on Reddit.com in 2012.  ( Source: smallbiztrends.com)

 

Do you think cat memes are great drivers for marketing? What other memes can B2B use to improve their lead generation? Tell us in the comments below.

 

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3 Keys to Influencer Marketing in the Healthcare Industry [GUEST POST]

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3 Keys to Influencer Marketing in the Healthcare Industry

Even before the advent of social media and the wireless revolution, the healthcare sector was already utilizing a form of influencer marketing. Think back to the legacy forms of advertising such as television commercials and radio spots: do you remember recall phrases such as “nine out of ten dentists recommend”?

By the late 20th century, such marketing strategies had become a sort of television trope; however, they were often based on surveys conducted by professional organizations such as the American Dental Association.

It is only natural for the healthcare sector to lean towards influencer marketing for its success. First of all, this is a highly regulated industry that must tread carefully when it comes to advertising, particularly with regard to the pharmaceutical sector; to this effect, influencers are often experts who can deliver results while remaining compliant and ethical. Here are three keys to influencer marketing in the healthcare industry:

Vetting the Experts

Let’s say you are a physician with a small family practice serving populous communities. Your patients will likely expect you to have a social media presence. As a busy doctor, it may be in your best interest to utilize influencer marketing to keep your patients abreast of important issues related to your practice and their health. The last thing you want to do is turn over the username and password combinations to your social media accounts to someone who is not really the expert he or she purports to be.

According to the University of Cincinnati, having a master’s degree in healthcare administration is a good way to “combine your clinical knowledge with leadership skills,” which could be a helpful characteristic of managers you hire.

Related: Top Healthcare Marketing Trends to Expect in 2017

 Choosing the Right Media Channels

You may think that influencers mostly operate in social networks such as LinkedIn, Twitter and Facebook. You would be surprised to learn that print media is still very effective when it comes to the healthcare sector. If you pay attention to television commercials, you will see that pharmaceutical companies are still using this advertising outlet extensively. Influencers do not limit their work to creating content; they are also known to reach out to journalists and colleagues who can elevate the names of their clients through the right channels.

Related: The Advantages of Medical Tourism: Why Aren’t You Hopping on a Plane Yet?

 Communications and Engagement

If you read a medical research study on The Lancet that you feel must be shared with your patients, you can rely on an influencer to take that complex medical information and turn it into content that average readers will not only understand but also enjoy and share with their peers. This is the key to engagement, and it is something that influencers do very well.

Related: The Crucial Benefit of Telemarketing Services in the Field of Healthcare

 

In the end, if your healthcare practice needs to get a marketing boost, you should strongly consider consulting with influencers and learn about their services. Marketing is a key aspect of maintaining credibility and a good reputation in the healthcare industry.

 

Author Bio:

Dixie Somers

Dixie Somers  is a freelance writer and influencer.

 

 

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Break the Habit, Use Lead Generation Fad for Medical Businesses

Related: Break the Habit, Use Lead Generation Fad for Medical Businesses

 

 

The 3 Different Hats You Need to Wear to Gain Your Merchant Clients’ Trust

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Today’s marketers and sales reps need to fulfill many different roles when reaching out and building relationships with prospects. Nowhere is this more relevant than in the merchant service space. This industry has lately been seeing some tectonic shifts in the way business is being done, that prospecting in this sector needs a major rethink.

According to the 2016 Global Payments Insight Survey, as much as 81% of merchants view payments as a clear part of their business strategy, while another 92% say they’ll be maintaining or increasing their investment in payments over the next year-and-a-half.

The report also finds that merchants are increasingly becoming more open with working with less-traditional payment providers such as startups and online players.

This means there’s ample opportunity for merchant services, but the landscape is also evolving. As a result, cultivating relationships with potential merchant clients as well as gaining their confidence has also fundamentally changed. You now need to wear many different hats and carry out multiple responsibilities to earn prospects’ trust. Here’s three you should be considering:

#1. Innovator

It’s a vastly different world for reaching out to B2B buyers today than it was just a couple of years ago. Other than the fact that the buying cycle has gotten longer, the buyer’s journey has become increasingly more complex. There are now more heads needed to give purchase decisions a nod, requiring more time to evaluate a solution and more concrete proofs of ROI.

Your role as an innovator is to develop fresh ways not only to show returns but also to demonstrate successful integration and use of your merchant solution. Check out the Best Marketing Strategy for Merchant Services?

#2. Consultant

A study by the National Retail Federation (NRF) finds that retailers are betting on organization, technology, and metrics as the top three ways for staying competitive. These are now the three main areas that merchant products and services providers are looking into in order to put together solutions that merchant clients really need.

To win your target buyers’ business, you need to take on the responsibilities of a consultant and help potential customers find the right solution to a pressing business problem. This means being able to map your merchant solution’s benefits, features, and capabilities to an urgent pain point or need.


 Learn How to Be a Major Market Player in the Global Merchant Industry!


#3. Partner

In a Gartner survey of tech buyers, almost two-thirds of respondents pointed out that they’d increase their purchase from an existing provider if the value from their initial investment was clearly shown.

However, only about 44% felt that vendors were helping them consistently maximize returns.

You enable your existing and future merchant clients to maximize value by being a reliable partner. You have to show that signing them up is only the beginning of your relationship. Being a partner means being transparent, so you have to provide them with everything they need to know upfront.

Always remember that no marketing ad could triumph over customer loyalty. Here’s how we gain the trust of our Merchant Client.

Related: Low Cost Marketing Options for Merchant Payment Processors

 

The Takeaway

Earning the confidence of merchant clients goes beyond your choice of headgear. Being an innovator, a consultant, and partner all boil down to one thing: choosing what’s best for your customer. When you’re unable to clearly show to your target buyers that selecting your solution is in their best interest, you’ll never be able to gain their trust no matter what hat you wear.

 

 

Learn more how to get merchant leads with Callbox.

Learn our process, talk with our marketing consultant.

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Why Cleaner Marketing Data is Essential for IT

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Why Cleaner Marketing Data is Essential for IT

In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game.

This explains why enterprises are putting much of their resources on lead generation and content marketing. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge. In reality, it isn’t. Ensuring that your pipeline feeds on “clean” data is still a crucial issue.

Why? Here are some reasons you may want to start a thorough scrubbing of your marketing database.

 

Secure accurate data

Marketing data can be messy to begin with. And if left alone without effective marketing software to manage them, they won’t promise you with the conversion rates you aim to secure. It makes a perfect case to cleanse the marketing database of irrelevant data, leaving behind the right leads with the right intentions to engage you further down the pipeline.

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

Eliminate duplications

Without an effective data cleansing system in place, you are given the grunt work of overseeing each B2B lead that enters the pipeline. However, inaccurate marketing data can also be a result of duplications that went undetected. Low quality can only be the consequence of this. Of course you want to provide a solution to this problem, but apparently marketing automation is the only way to go.

Bonus Guide: Easy Tips in Finding and Removing Duplicate Data Using Excel

Easy Tips in Finding and Removing Duplicate Data Using Excel

A well-organized database

Cleansing your database of duplications and securing accurate data is only the tip of the iceberg. Real results in terms of getting high-quality B2B leads can only be possible when your database is well organized in that every piece of information is uniform all throughout.

This involves keeping an eye on the leads that enter the pipeline and determine how they made that initial interaction. By categorizing your leads based on the channels they made their first interaction, you won’t be having trouble finding your prospects.

Related: Customer Profiling Checklist in Verifying Business Contacts

A jump in profit

In the long-run, being able to cleanse your marketing database does not only spell a hassle-free lead generation, but it can also give you a big boost to revenue generation. Because your pipeline is free from unwanted data, you are able to efficiently focus your resources towards the people who are close to making a purchase. To put it simply, you are able to increase sales as much as you are able to increase your brand’s appeal. Check out the 9 Things That Should be on your Checklist when Buying a Marketing List!

 

Effective data cleansing can only be possible when you have the right tools in store. Marketing automation systems now contain data cleansing features that will ensure your lead generation efforts go smoothly as you want it to be.  

 

 

Did you know that 35% of business data becomes obsolete every year?

Learn more how to Start Fresh with a Clean Marketing List for IT!

Dial +1 888.810.7464 / 310.439.5814

 

 

Investing in Customer Support is a Must in the Modern Day Business [GUEST POST]

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Investing in Customer Support is a Must in the Modern Day Business

Customer service is an essential part of any well-established company. Business owners of the past used to think of it as a call center room filled with script-reading robots going through the inquiries. Today, we know that customer service presents an excellent opportunity to not only retaining and serving old customers but also to gain new ones and in turn, increase the overall sales and profit margins. It is a job which requires constant dedication and ongoing investment in order to keep the business afloat in the ruthless sea of competition.

Incorporating a customer service early in the startup stage is vital

Early startups are often chaotic, spending their time on building a product, wooing potential customers and scrambling to find the best possible marketing strategy. Most business owners think that setting up a customer support service early in the startup is not that important and they delay it for a later time. This ends up turning into a massive trial and error attempt to find the most effective software solution to keep up with the rising needs of the business. Instead of focusing on running the company, you now have to waste time figuring out which support solution works best for your business. Invest in a customer support early in order to avoid having to deal with it when your hands are already full.

It’s all about the first impression

Most businesses today have an irrational fear of getting a massive surge of new customers. Although this is exactly the kind of thing that drives success, companies fear that they won’t be able to withstand the pressure of dealing with plenty of potential customers. But what they don’t understand is that the brand is perceived through the eyes of the customer interacting with it. The company’s image relies heavily on the first impression people get, especially when having to deal with a problem or an issue they’ve encountered and the way in which that issue is resolved.

It only takes a single unsatisfied customer to cause a massive outpour of negativity attention. This can be in a form of a readily available negative testimony or a review, but more importantly, this negativity can be transferred to potential customers via social interaction and word of mouth. Avoid making the first impression a negative one and set up a proper team of customer support representatives ready to help with any and all issues a customer might encounter. Remember, there isn’t a better marketing effort than a satisfied customer. While we’re on the subject of marketing…

Related: Making a Good Impression on the Initial Call with a Senior Executive

Customer support is becoming a form or marketing in its own right

You might not realize, but customer support service is actually becoming a staple of any well-thought-out marketing strategy. With good customer service comes a happy customer, and a happy customer is surely going to tell their friends and family and share on their social media profiles how well they were treated by your company. Besides, it’s free advertising, which means that you can invest some of the resources planned for marketing on other, more essential parts of the company. Once your marketing campaign has generated a lead, and the sales department has succeeded in converting that lead into a customer, it’s important to keep maintaining and nurturing that relationship if you wish your business to remain successful.

Related: Re-activate the Interest of Lapsed Customers to your Company

Underestimating customer’s demands is detrimental for business

There’s a term circulating the industry called “omni-support”, which is used to describe the idea that businesses need to be available and ready to respond to any demand a customer has, no matter where they are. This is easy for large businesses which have their supporting infrastructure already set in place, with enough manpower and resources to maintain it. Smaller businesses, on the other hand, aren’t as omnipresent as their larger counterparts. And this is exactly the reason why small business should never overlook or underestimate their customer’s demands.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

As resources aren’t as readily available, it is best to pick a good supporting software solution which can handle the different formats such as contact forms, emails, and social media. By doing this, you are allowing your company to be present and ready to assist its customers in dealing with their issues, without having to favor one form of communication over the other. This is particularly relevant, as more and more people are not only using social media on a daily basis but are expecting the same from their favorite brands and businesses.

When it comes to customer support, the best solution is the one implemented early. This allows the support team to be involved and up-to-date with the products and services your business is offering and be an active part of creating the best possible solution to combat any issues that might arise from trying to acquire said products and services. Instead of focusing on numbers and sales, it’s better to focus on the customer, and there’s no better way of doing this than with an effective customer support team.

 

Author Bio:

Aside from primary area of interest and expertise in business consulting with Commercial Cleaning Sydney experts, Ian could be tagged also as a passionate sports fan, nature and photography enthusiast, always trying to keep up to date with tech innovations and development. 

 

 

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Forget About Marketing, Focus on Improving Software Solution

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Forget About Marketing, Focus on Improving Software Solution

Are you a smart,safe driver? Becoming one may impose numerous prerequisites like knowing how to park with precision, proper seating position, checking mirrors for blind spots, being awake and alert throughout the trip, maintaining allowable speed, merging in traffic and handling tough driving conditions. All these would help you cope traffic hassles and reach your destination safe and unharmed. But sometimes roads are tough and you may need to slow down, pull over or swerve.

Marketing is akin to driving. IT and software companies conjure in-house marketing strategies and tools which they believe drive best results; and as their name suggest, have the technological capabilities to create and innovate strategies that would help them:

  • connect them with clients online via professional and social networking sites, and
  • answer client’s queries anytime, 24/7.

 

The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

Learn from this 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

 

But sometimes IT and Software  as well as other business types, may tend to recklessly spend on innovation, believing that this would speed up revenues; however product quality is sacrificed.

 

“The most innovative companies are not necessarily the biggest spenders, but the ability to build the right innovation capabilities to connect with their overall business strategy and other critical capabilities.” says Booz & Company

 

So before you start driving, consider the following ‘table-stakes’ from Forbes:

  • Actively engage with customers to validate concepts and to gauge market potential and risks, and leveraging on current platforms to create new ones during development stage. Here’s a Fresher Way of Reaching IT Decision Makers.
  • Work with pilot users to roll out products properly, and coordinate with the entire team for a stellar launch during commercialization

But no matter how carefully you drive, humps and bumps may come up on the road and in-house efforts and tools may not be enough to cope. When this happens, swerve on additional or even optional innovations like Outsourcing.


Assess the success of your marketing campaigns? Read 4 Signs That You Badly Need a Lead Generation Team


The decision to outsource a business strategy doesn’t come easy as dropping by a store and grabbing a bottle of soda to quench your thirst, but must be rooted from a conclusion that: current in-house strategies may not be the best for the moment and new ideas are needed to achieve best results.

Before you drive further, Pull over and ponder on The Benefits of Outsourcing:

  • Cost Advantages. You will get rid of overhead expenses and labor costs and just spend on the period when the campaign runs.
  • Increase work efficiency. Your outsourced company will take care of piling up the leads and you can focus  on core areas of the business
  • Reduce risk. Every business investment carries an amount of risk like market competition and financial conditions, but outsourcing providers assume and manage this for you.

Related: Diversify or Die? Here’s How to Thrive in Newer Markets

Moreso, outsourcing providers fuel your business by:

  • Acquiring  new customers and nurturing unqualified leads for your business while  leveraging on leading-edge prospecting processes and technologies.
  • Creating a connection between you and your customers through all available media like web, mobile, email and social that will build a strong business relationship. Here’s How to reach C-Level Decision Makers. Check this out!
  • Innovating strategies in addressing not just customer queries but their specific needs in ways in which your full business potentials are unleashed.

Remember this when driving success for IT and Software businesses: load the “table-stakes” and gas up with liters of outsourcing benefits to ditch distraction and to keep yourself focused on the road and where you’re heading.

Bon voyage!

 

 

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How are digital strategies evolving with the integration of new technologies into the marketing world? [GUEST POST]

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How are digital strategies evolving with the integration of new technologies into the marketing world? [GUEST POST]

Digital economy is growing at a rate 10 times faster than the traditional job opportunities. Almost 50% of all businesses and industries do not have a worked out digital strategy and this creates a massive opportunity for the digital market-savvy to secure lucrative jobs.

As far as 2016 was concerned, almost 900,000 new digital marketing jobs emerged due to the lack of trained individuals who could tackle the digitization of the country’s market and economy. Standing in the dawn of 2017, if you are one of a few thousand individuals who are currently aspiring a career in digital marketing then you should consider the following tips.

Always stay one step ahead of your competitors

To stay on top of industry updates and latest news you need to follow all late digital marketing sites and people. Google has changed its algorithm about 500-600 times in the last 2 years and if you do not keep a lookout you will soon be under a huge pile of changes you have no idea how to tackle. Start with Moz, PPC Hero, Search Engine Land, Hubspot, SEO Gadget and Social Media Today for the latest news on social media updates and algorithm changes.

Related: Captain America: Civil War and Marketing Competition are More Similar than You Thought

Revolutionize content

Content is an integral part of digital marketing. Your customers will judge you to a great extent based on the quality of your content. However, thanks to drastically shortening of attention spans you need to entice your readers and followers within 2 seconds or you will lose out on website traffic. Digital signage has ushered in a revolution in content that allows the transition of the digital barrier into the physical world. This is more popularly being referred to as “Digical” (digital + physical), that is being used in dominos, Macy’s, Wal-Mart and Barnes & Noble’s.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

Define your network

Start small on social media networks like Facebook, twitter and Instagram by following your target audience, current customers and potential consumers. To increase your reach start following social media influencers who can share your post with millions with one small click.

Attend all kinds of “social meets”, webinars, and conferences and share the news to build and nurture valuable relationships online.

Related: SOCIAL INFLUENCERS: The Powers-That-Be

Build your own brand

To make sure that your followers recognize you as a digital marketing expert, make sure you start defining your online presence quite early. This is called personal brand building and you can begin this process by optimizing your personal website, business website, LinkedIn profile and other social media profiles.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

Push personal projects

It is difficult to get noticed on the first leg of your journey. To make your online presence more visible you can definitely try publishing your personal projects on social media. These can be projects on SEO, PPC, content marketing and other nuances of digital marketing that occupied your early days as a digital marketer.

Related: Latest SEO Trends – A preview of how SEO changes in 2017

Being a digital marketer may sound easy, but always staying on top of your game can become really tiring without the right guidance. The advent of digital marketing, LED touchscreens and mobile device optimization has made digital marketing a lot challenging that it used to be.

 

Author Bio: Charlie Brown is an innovator, thinker and author who have written several blogs and columns on digital marketing. Off late he has been writing extensively on the effects of digital signage on the evolving world of social marketing and digital strategies.

 

 

Learn more sales and marketing tips on The Savvy Marketer’s Blog

Using Marketing Automation for Business What’s The Catch [VIDEO]

 

 

Marketing is from Mars, Sales is from Venus

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Should there be any relationship that badly needs counseling this Valentine’s Day, it is the one between Marketing and Sales. These two separate branches have been going at each other as to who could provide more profit. Needless to say, both should remain equal despite what most people think that Marketing is from Mars and Sales is from Venus. Like in any given relationship, both should come together and try to align their differences in order to gain a long-lasting and fruitful connection.

Here are some ways to foment romance between your Sales and Marketing teams:

#1: Accept and move on

The most difficult yet very significant endeavor couples often face during the first stages of their journey is in trying to accept their differences and shortcomings. This stage marks the point where they could either make it or break it. Once they get through this stage, the journey will most likely be smooth sailing from there onwards. This holds true for both marketing and sales. While marketers call for awareness and salespersons push for more deals closed, both are actually geared towards one common goal – rake in more revenue.

Take good tips from this 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

#2: Serve and support

Another essential ingredient that strengthens the bond between partners is the principle of give and take. Each should complement what the other person is lacking. In business, putting all the burden of selling into the hands of the sales team alone calls for a burnout.

This is where your marketing team can prove its worth and provide aid by means of effective marketing campaigns. What this does is it develops and nurtures prospect relationships over time, putting your sales team a step ahead the next time they should make a call.

Related: AskCallbox: What makes an effective lead nurturing program?

#3: Speak the same language

The key to a healthy relationship is to know what your partner really wants. Imagine when someone in marketing says they have brought in 100 leads, and your sales team takes this good news as all of the prospects are ready to buy.  Check out how this 5 to 5 calling rule for inbound leads generated over 40% increase in sales!

This could lead to some confusion. When this occurs, you will definitely find yourself amidst an endless debate, especially when things do not happen according to what one expects. If this is the case, each party should reconsider how to communicate with each other in order to get their message across more efficiently and accurately.

Related: Why Sales People Should Earn More than CEOs

#4: Meet regularly and keep talking

What makes commitments stronger and last longer is not with the things each partner could provide, but it is what both could do together which makes them earn the right to be called a sound couple to begin with. Once you have bridged the gap between your marketing and sales team, be sure to keep them working on the same page. Each party should always find time to come together and discuss about success and how to continue supporting each other to achieve future goals.

 

Conclusion

Long-term relationships require hard work. “Making it”does not happen overnight, or by accident. Same goes for bringing together sales and marketing. Each has their own defined roles, but definitely needs the other to end up generating more sales and revenue for your company.

Unlike with Romeo and Juliet, each party does not have to go into the extremes just to convey the message across and sustain the unrelenting beat of the core of your business.

 

 

6 Growth Hacking Lead Generation Techniques for 2017

Find out these 6 Growth Hacking Lead Generation Techniques for 2017

 

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How to Reach C-Level Decision Makers and Boost B2B Sales

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How to Reach C-Level Decision Makers and Boost B2B Sales

Are you looking for ways to reach out with C-level executives and boost B2B sales? Well, an optimized B2B marketing plan can indeed help businesses to overcome certain pain points when dealing with clients.

But that can only be achieved if you will work with a professional marketer in the industry. So how do you do that? Check out the following tips for a successful strategy in reaching marketing success this 2017.

New Ideas for a Winning B2B Marketing Strategy

CEOs need to understand the importance of an ultimate business to business marketing plan to guarantee great results. Although it’s really hard to catch the attention of customers today as they are always busy, there are effective tips to help you get positive feedback or at least make them notice your brand.

Don’t worry because here are some of the best techniques to make them recognize the value of what you offer.

#1: Use multi-channel marketing approach.

With an effective multi-channel contact plan, you can connect to a wider clientele base easily. One important channel is LinkedIn. You can email them a killer offer to make them accept your call and make sure to follow up your call with another message via email. Learn more about Multi-Channel Marketing Approach!


IT Decision Makers Find a Fresher Way in Reaching out to Prospects!


#2: Offer something valuable to build connection.

Many B2B businesses believe that their products or services have clear value to potential clients but sometimes, not receiving a positive feedback means that the value isn’t clearly presented. In order to ensure that they see the value of your offer, it’s important to give freebies such as SEO services to create rapport. In return, customers will see how determine you are in offering them something they need. Remember, sales are all about establishing relationships.

Related: Diversify or Die? Here’s How to Thrive in Newer Markets

#3: Get referrals.

If you want to grow your network, you need to meet your friends’ friends. It’s more likely that they know what kind of people you need in your business. In fact, the guiding principle in sales referrals is that the people you like exactly know the people you would be interested to know of.

They have to be: 1. someone who did business with your company before 2. Or anyone who have dealt business with people in your LinkedIn contacts.

Related: Building Tremendous Credibility and Make Clients Refer You

#4: Leave optimized voicemails.

Most of the time, salespeople don’t know how to leave compelling voicemails. Did you know that too long voice messages are dull? If you create unprofessional sounding voicemails, tendency is that potential clients won’t give you a shot. The best thing to do is make it at least 30-second long, sounds more than interesting, sparks curiosity, and ends with easy-to-remember contact information like your phone number or email.

Related: Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?

#5: Provide Targeted B2B Content

Also, one important thing to highlight in your B2B marketing strategies is that B2B content shouldn’t always be about white papers, long-form presentations, or lengthy content format. What matters is the value it offers the clients.

With 95% of customers choosing shorter content formats, you really need to provide direct-to-the-point information if you want to capture buyer’s attention in a span of 30 seconds.

Related: The Five Elements of Quality Content (According to an End-user)

 

Utilize all the possible marketing channels to reach your B2B prospects and allot more attention to platforms that gives you more revenue than expenses.

 

 

Here’s an Idea how we our Clients get leads

from our Multi-Channel Marketing Campaign

Multi-Channel Marketing Approach - Callbox

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Top 7 Trends in Software and IT Industry: What to Expect?

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Top 7 Trends in Software and IT Industry: What to Expect?

The huge changes happening in the IT industry significantly affect the mega software trends that data centers currently integrate. For instance, companies manage unyielding business demands, immeasurable infrastructure, and major change in terms of system control. But with the availability of advanced software products, IT professionals are sure to cope with these changes.

Check out the current trends in the industry and be ready for 2017:

#1: AI and Advanced Machine Learning

Natural-language processing, neural networks and deep learning are technologies related to AI and advanced machine learning. However, it also covers more complex systems that can predict, adapt, learn, understand, and operate separately. That way, smarter programs and devices are created based on the information provided by the systems.

#2: Open Philosophies

With the help of open development philosophies, data centers are able to go deeper in the lowest level components to efficiently understand the process and outcome. There are 2 percent of project applications engineered to facilitate horizontal scaling. But instead of project IT integrating legacy applications to open infrastructure, it should use new workloads to renegotiate companies’ hardware contracts. This will prep them up for better open-standard software and hardware.

Related: Why Omni-Channel Marketing is Ideal for IT and Software?

#3: Intelligent Apps

Technologies that can potentially change the workplace through easier daily tasks like VPAs (virtual personal assistants) are called intelligent apps. Also, they include enterprise apps and security tooling like ERP (enterprise resource planning) that can match AI-enabled systems. Hence, it will concentrate on AI-powered interfaces, self-directed business process, and advanced analytics.


Here’s How to Clinch that Million-Dollar Sale in the Software Industry


 #4: Software-defined Tools and Systems

When we say software-defined, it means controlling a system through the hardware; and that is applicable on any equipment used by data centers today. And this 2017, software-defined storage and networking will get more significant than ever. However, companies shouldn’t view this as a cheaper way for their business. Agility is one advantage that they should focus on instead.

Related: Marketing BI Software: Be The Heaven-Sent Solution to Customers

#5: Intelligent Things

Autonomous vehicles, drones, and robots are the main categories of intelligent things. And IoT (Internet of Things) devices can be developed as intelligent things through AI-enabled systems such as in medical facilities, factory floor, office, and home systems. This year, they are expected to shift to collaborative from stand-alone models.

#6: Big Data

Big data analytics are important in solving today’s problems in the industry. For instance, real time data can help the healthcare industry reduce mortality rates by tracking a patient’s progress through an updated database.  The real time input provided by big data can greatly help every sector in becoming prepared for what’s to come.

Related: Top 5 Sales Blind Spots in the IT and Software Industry

#7: Mobility

Clients, workforce, and companies are mobile. This only means that bringing data segregation into business and personal apps and data can facilitate IT systems’ success and effectiveness. And though apps are isolated from one another, they are still located in one single device for ease of use.

These are only some of the big trends in the software and IT industry that you need to prepare for. Always keep up to date with the current developments for a more successful software integration with your business.

 

Read more of our clients’ successful marketing stories!

Software Company Favors Callbox Sales Leads Over Own Contact List

Case Study: Software Company Favors Callbox Sales Leads Over Own Contact List

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Multi-Channel Marketing: A Fresher Way of Reaching IT Decision Makers

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Isn’t it funny that as more and more channels of communication become available, high-level decision-makers are getting harder than ever to reach? Well, it is if you are the decision-maker, and definitely not funny if you are the one trying to reach them. Now, if you’re looking to reach the most senior people in big IT companies, then consider not selling to them. These people know a sales pitch from afar like wildebeests know rain is coming even if they’re hundreds of miles away. The secret to doing the job is quite easy, actually: Connect with them.

To do that, you must be where your customers are. And they are everywhere. That makes the process easier said than done.

But that’s why you’re here. You want it done as easy as it being said. Enter Multi-Channel Marketing – a marketing program that runs through, well, multiple channels to be able to reach and penetrate your target market – delivering the right message to decision makers at their most available time. At the end of the day, it’s about giving the customers choices how they want to get information.

Targeted Email

Unfortunately, not all your customers are interested in all your products or services. Depending on how complex your product is – it could take time and involve a process before a business or organization decides to make a purchase. However, you can initiate contact through targeted email – that is, having attention-grabbing subject lines, brief but precise body text and compelling call to actions, which almost always guarantees better open and reply rates.

Targeted emails allow you to usher prospective customers through your sales cycle without being too expensive or you spending so much time on one prospect. You can then send follow-up emails equipped with open and click tracking, and KPI reporting to make sure you keep track of all relevant data.

 

Get some tips on our oldie but goodie last year’s article:

There’s so much negativity in this world already so why not make this your email marketing new year resolution, sound positive! Spread good vibes on your emails and you might as well as pull more customers in.

Voice

Telemarketing is still the quickest, cheapest, and most interactive way to make a contact and a sale. Consider this: many of you could pick up the phone right now, call someone you don’t know and who has never heard of you, and have an electronic payment transaction minutes later. Such is the magic of a telephone call. 

But in marketing, cold calling is somehow getting obsolete. That’s why, to generate conversations and responses from prospects, you should employ an intelligent way of calling prospects. To do this, it has to be in tandem with your targeted email system since the smart calling system facilitates outbound calls by analyzing email open and response times and other online activity.

Smart Calling System - Callbox

Predict the Best Time to Call your Business Contacts. Learn more..

An example is our very own SMART (Sales and Marketing At the Right Time) Calling system, which makes sure prospects that are most reachable at any given moment are moved to the top of the calling list, resulting to higher conversion rates for the campaign. If you don’t believe telemarketing can drive leads further down the sales funnel, then you should read this. Yes click it. There you go.

Get your telemarketing plans lay out perfectly with these guides:

Web

To complement your outbound efforts through email and calling, you can employ inbound marketing by providing a dedicated landing page. Designed with marketing aesthetics in mind, it features your brand and highlights the main features of your product or service. You can add content, as long as you tailor content to the needs and requirements of the intended audience. It should be varied, informative and  engaging, while at the same time adhering to the essential core messages and values of your business. It can be one-way or more interactive but most of all must be relevant to the audience.

Also, make sure your landing page is equipped with a web form to allow prospects to send in a contact request and if you prefer and a 24/7 live chat feature that will allow your web visitors to talk to your team in real-time, allowing for quicker conversion.

Related: Believe it or not! You can get More Leads without Generating Web Traffic

Social

When we talk social, it is not enough to simply release a message into as many social platforms as possible. The idea is to reach the business’s target market effectively through selective use of the most appropriate and proven social channels for that target market.

Knowing the differences between channels also helps build the right content. For example, Twitter needs to be direct to the point, within the 140-character limit. Tweets should use links to websites or other channels, directing the flow of traffic to your advantage. Facebook and Google+, on the other hand, can be much more visual through posting articles, links to blogs, pictures. The more interesting the content is, the more likely it will be “reposted”, “liked” or “shared”; therefore reaching more people. On top of this your social media feature should also allow your team to systematically search the web for prospects whose profiles match those that are in your existing contact list as well as social influencers.

For Mike Alton, there are two important things that should be on your social marketing list:

“First, understanding audience’s needs and creating articles that fit that need. And then, when sharing to social, making sure that you do the best way possible for each network – use hashtags, formatting, etc.”

Influencer Interview Series: Mike Allton Wears The Social Media Hat

Read more: Influencer Interview Series: Mike Allton Wears The Social Media Hat

Mobile

Of course, all this wouldn’t be complete if you don’t have a decent mobile capability. May it be sending text alerts and reminders or making sure your digital format is mobile-friendly, decision-makers may be reached through the right channel at the right time, reducing costs and improving the efficiency and productivity of your marketing efforts.

Bonus:

As soon as you breach the gatekeepers and reach the decision-makers, the next challenge is convincing them to buy in. You can do that by:

  • Being Unique. Think outside the box. Offer something that the prospect may not have heard before.
  • Researching their Company. The head honchos are always impressed when you know more about the company than ordinary people do. That extra effort goes a long way.
  • Focusing more on Benefits than Details. Always, always sell the solution to the problem, not the product.
  • Looking for a Mutual Connection. It makes the person you are talking to feel secure and more comfortable knowing that you have common connections.

Related: Here’s How to Manage Google’s Mobile First Indexing for SMBs

 

Parting Shot

When it comes to multi channel marketing, creating consistent customer experiences across all channels is as important as being able to implement the system seamlessly because your customers experience your brand as a whole, whether their interactions with you are online, over the phone, or even via a simple SMS. Believe me, your prospects would know. They wouldn’t be where they are if they didn’t.

 

 

Get some inspiration with this marketing campaign! Multi-Channel Marketing & Marketing Automation

Made a 33% Sales Increase for an Australian IT Company

Callbox’s Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services [CASE STUDY]

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