Creating Appeal: How to Promote a Product People Don’t Search For

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Creating Appeal: How to Promote a Product People Don’t Search For
The essence of marketing has everything to do with getting the right information out there and for your target audience to consume. In particular, it is all about creating effective messages that respond with your ideal clients through the use of all available channels.

But that’s just the tip of it. In lead generation and appointment setting, you need to understand what makes buyers tick and how they respond to every content they encounter online.

Basically, people search for something they urgently need because certain circumstances require them to. But what if you have a product that does not meet this urgency but can still be useful in the future?

Promoting a product that people don’t actually search for can be bit tricky even for major B2B brands. Despite this, there are still countless ways these companies can apply in order to provide their products a boost in their appeal.

Highlight audience needs.

For most marketers, it is always important to talk a lot about the service or product. But what they don’t get is that client needs still remain the top priority in content marketing. Even if there is no sense of urgency, you will never know when a prospect will need your product. Even if there is an absence of urgency, you will never really know when a client needs to purchase your product or service. So, it is best to base your marketing messages on potential issues that may arise.

Source: ethos3.com

Go outbound.

Outbound marketing has become the lifeblood of any B2B company. Efforts through trade show participations, telemarketing and cold-calling, and E-mail campaigns allows for reaching out to your target audience and C-Level decision makers even if they don’t need your product or service at the moment.  

More importantly, Social media presence is everything if you consider increasing your brand’s online clout a priority. You can count on Facebook and Twitter to spread your messaging and let your audience know that you have a product which can help them out in the long run. All it takes is knowing what type of content to post in your feed as well as the ideal times and dates for when to post.

Related: The Naked Truth: Outbound Marketing is still Important

Participate in forums.

Forums are where your audience gets most of their information. Whether they are looking for specific information about a certain issue they want to address, they are still open to other topics as an aside. In this case, try to get your voice heard in important industry forums. Create a thread and see where it would take you.

Related: 5 Reasons Why Forum Participation is Beneficial for Lead Generation

Discuss about a problem.

As much as we can admit it, basically anything can go wrong within a business. As an entrepreneur, you will have preemptive measures to make sure such problems are well addressed. Use this perspective to create content that discusses about a future problem or even a prevailing need. That way, potential clients may add you up in their list of go-to solutions when things get a bit sticky.

Related: What to Tell Clients Who Say “You’re too expensive.”

 

 

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4 Tips on How to Get Prospects Interested in Your Business

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4 Tips on How to Get Prospects Interested in Your Business

The secret to increasing your sales margins lie mostly in the marketing side of your business.

For one thing, lead generation and appointment setting are essential to acquiring high quality leads that translate to purchases. However, there is still a lot for marketers to know and apply in order to lengthen the interactions they have with their prospects.

Generating interest is highly important if you opt to put your products front and center, and eventually push prospects towards a purchase. Apparently, not everyone has truly mastered the art of generating interest.

Nothing’s really perfect in the world of B2B marketing, but you can always bet your bottom dollar on effective marketing advice, starting with:

Listen to what your audience has to say.

 

You will have to understand that your prospects have issues that they want to streamline within their own enterprises. And depending on what these issues are, you should be able to craft your message around them. Rather than spend time on giving away too much details about your product, try to dig deep with questions that really matter to your prospects.

As Jeff Hoffman of HubSpot puts it: “Not everybody you’re selling to will be interested in your product, but I guarantee they’re always interested in themselves.”

Related: Selling Tips to Make Prospects Buy your Software

Keep them guessing.

 

While it’s good to be an effective salesman like what the self-help books tell you to be, focusing too much on promoting your product will only give prospects the right reasons to turn you down. Their curiosity needs to be fed, and giving too much away wouldn’t help prolong your interactions. As much as possible, avoid giving prospects a panoramic view of the horizon. Give them a thumbnail version of it, and you will get them to know more about you.

Hoffman says, “Playing up curiosity over credibility can be scary for reps. But if you maintain confidence and courage alongside your curiosity, I guarantee you will grab and hold your buyer’s attention.”

Related: Using Neuroscience to Better Answer 5 Questions Leads Ask Themselves Before Buying

Explain the ins and outs.

 


 This is where your salesmanship should be invoked. Potential clients are itching to know more about what they (and of course) you can do to make things a tad easier. In this vein, you should fill the shoes of a teacher and an expert. The important thing here is to guide them and show them that you know your industry all too well. Sensing this, you prospects  may want to hold on until the very moment he or she decides to make a sales appointment.

Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects

Get to the human core.

 


As much as we can admit it, people are emotional creatures and they respond to stimuli that touches upon the challenges they face as humans. For this reason, create your messages and coincide them with the issues they face. They will listen accordingly.

What other ways can marketers do to generate interest? Tell us in the comments below.
 
 

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Selling Tips to Make Prospects Buy your Software

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Selling Tips for Software Business

Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor  who knows his market all too well. Still, there is a need for tech companies to up their marketing game, and getting decision-makers to consider purchasing your product involves more than just reading up on Marketing “How-To’s.”

Be it as it may, lead generation and appointment setting remain the most crucial aspects in selling software and IT products. On the B2B side, more has to be done for companies to maximize their revenues, lessen costs and losses, and remain competitive in the battlefield.

With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software. Apparently, there is still a lot for them to understand when it comes to attract high quality IT and software leads, and meet sales targets in the long run.

For our part, we offer you some of the best tips to consider to stay ahead, starting with:

#1. Informational content.

You guessed it right. We are crazy for content, and so are your prospects. And if you want to increase your brand’s appeal, you might want to start creating effective content that touches on your prospect’s expectations.

Example of content you should be sharing. The articles below shows and explains the benefits of software / IT solution:

There is a whole plethora of things  you can do to put your products front and center. In your case, you might want to add infographics and other nifty visual stuff to your creative arsenal.

Related: The Five Elements of Quality Content (According to an End-user)

#2. Tap influencers.

In your industry, there are a lot of personalities who you call influencers. Basically, they are the who’s who in the software industry. Their clout speaks a lot about their influence, and to invite them post something on your blog will eventually win over some potential customers to your side. Here’s  how to reach influencers and grow your audience.


Should you forget about marketing and focus on improving your software solution? Find out why.


#3. Offer discounts and coupons.

Okay, so we are delving into traditional territory right now. But you will realize how important it is really for companies to offer discounts on products on sale. If it works in the past, it may as well work in the present. So, whenever someone signs up for your newsletter, give them product codes and limited one-time offers. These will basically lure decision-makers towards a purchase, satisfaction guaranteed!

In connection with this, we created our Marketing eBooks, not solely to lure prospects but also help and share them with their marketing campaigns. It’s one way of establishing your name in the industry, give more than you take. This even applies in growing your email list.

Related: How to Clinch that Million-Dollar Sale in the Software Industry

#4. SEO, SEO, SEO!

Search Engine Optimization remains as your best bet to get software sales through the roof. After all, most prospects consider search engines as their prime source for knowing about the right software solutions for them. It is only a matter of using content that uses the right amount of keywords to give your brand a good boost in terms of sales.

 

Did we miss out on other important tips for selling software products? Share them in the comments below. You can also check on other important stuff in our blog.

 

 

We’ve been generating Software Leads for more than a decade. 

Learn more about our Software Lead Generation Process

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Contact us, Dial 888.810.7464

 

 

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Marketing Investments: Why Business Analytics Really Are Worth The Time And Money [GUEST POST]

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Marketing Investments: Why Business Analytics Really Are Worth The Time And Money

Mastering business analytics (BA) and using that information to your advantage could take your company to the next level. Before you make your first dollar, it is vital that you have access to pertinent and up-to-date information that will help you make the key decisions that affect your business for many years to come. Here is a closer look at why you might want to collect this type of data and how you can use it to change the direction of your company.

Understanding Business Analytics

Even though business analytics and business intelligence are often used interchangeably, there are a few differences to remain aware of. Business information should be seen as the real-time data that allows a business owner and their management team to maximize the efficiency of a company.

Business analytics, on the other hand, can be used to explore long-term trends and information from dozens of sources to alter the course of a company. This type of data will affect many different tools and processes such as predictive modeling.

Related: Why Cleaner Marketing Data is Essential for IT

How Is This Information Collected?

Collecting and analyzing such a large volume of data is no easy task. That is why so many business owners turn to professionals who have the proper education and training. These specialists must use a variety of tools ranging from old surveys to advanced big data programs in order to understand past trends. They can then turn that data into analytic models that will impact the direction of the company in the coming months.

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

The Benefits Of Business Analytics

The single biggest benefit of collecting and using this data is the ability to base your decisions on relevant and truthful information. Instead of making guesses based on potentially false information, you will have a much better perspective of the state of the market, future buying trends, and countless other variables that business owners must keep in mind at all times. There are many different business marketing trends that your company could choose to implement, and with the information gathered from business analytics, you will be able to make more informed decisions.

Related: Using Social Signals to Spot Sales-Ready Leads

Creating A More Agile Company

It is all too easy for employees and employers to fall into the same habits every year. While consistency might help you for a short period of time, you also need to be as agile as possible when you run into any roadblocks. With business analytics, you won’t need to worry about your team leaders making impulsive decisions that cost your company huge sums of money. Instead, they can use that data to make informed decisions that will guide your company into the future.

 

Business owners should always be looking for new ways to move past the competition, and that includes using big data to inform their decisions. Having the ability to quickly collect and analyze this information could help you avoid the mistakes that have driven so many companies into the ground.

 

Author Bio:

Emma is a freelance writer currently living in Boston, MA. She writes most often on education and business. Click here to learn more about business analytics. To see more from Emma, say hi on Twitter 

 

 

 

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Why Back-up and Recovery Solutions Matter

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Why Back-up and Disaster Recovery Solutions Matters

As an owner of a company, you can never be too sure if things would go wrong.

As we all know from Murphy’s Law, “anything that can go wrong will go wrong.” Natural disasters, virus attacks and many other events that can bring your business down for the count are all there to stunt your growth no matter how far you have already been. And what’s even more daunting is that we cannot keep bad things from happening – like ever. And while you can always repair damaged equipment and facilities, you can never recover lost data when you have to. The least you can do is hope that nothing bad ever happens to your business.

But we are not here to tell you to stack up on some cans of sardines and sacrifice a lamb in the name of good fortune. Do you know that there’s an even easier and less bloody way?

To protect your business’ gains from the inevitable and, uh, evitable, you can always invest in back-up and recovery solutions. For all we know, they can be your best bet in recovering lost data and guarantee that it will be business as usual in no time.

Still, there are some skeptical decision-makers out there who are still reluctant to purchase a back-up and recovery system. If anything, they are missing out on a lot of benefits when it comes to encountering critical circumstances like:

Hardware failure.

Computers can fry up the least you expect it. And it entails huge losses on your part if ever your servers experience a massive meltdown. Still, you can always save your data using a back-up system which stores them in an archive far from the effects of hardware issues and downtimes. Consequently, you will be able to access data from a back-up server while you repair and upgrade your hardware systems. It saves you time and, of course, a lot of money as the business continues to thrive.

Related: Top 5 Sales Blind Spots in the IT and Software Industry

Unpredictable circumstances.

As much as we try to deny it, nature really has ways to bring a business down. Earthquakes and other natural calamities can disrupt business operations and entail huge costs on your part. Aside from damage to important facilities, you also have to face the inevitable issue of lost data. Fortunately, there are companies that offer recovery solutions to this end.

Related: Want to Increase POS Software Sales? We Got you Covered Fam

 


Here’s How to Clinch that Million-Dollar Sale in the Software Industry


Rectify human errors.

Of course, there are also man-made factors that may cause you to lose data. Human errors can cause your company a lot of money if you don’t take preemptive measures to address such scenarios. You can never be too sure if someone will do something that can put your operations in jeopardy.

Here are more statistics to consider in terms of security and stability of your company’s critical data:

  • In the past two years, Over 50 percent of businesses experienced an unforeseen interruption, and the vast majority (81%) of these interruptions caused the business to be closed one or more days. 
  • 80 percent of businesses suffering a major disaster go out of business in three years, while 40 percent of businesses that experience a critical IT failure go out of business within one year.  In the case of suffering a fire, 44 percent of enterprises fail to reopen and 33 percent of these failed to survive beyond 3 years. 
  • Companies are still failing to put strategic contingency plans in place. Analysts from Hughes Marketing Group have found that over the course of a month, 90 percent of small companies (fewer than 100 employees) spend less than 8 hours planning or managing their business continuity plans. 
  • Vendors offering disaster recovery solutions have stated that between 60 and 70 percent of all problems that disrupt business are due to internal malfunctions of hardware or software, or human errors that may lead to fraud. 
  • According to Timesavers International studies, the catastrophe most businesses experience is not fire, flood or earthquake, but rather something much more insidious—malware. 
  • In 2008,the United States was the top country for overall malicious activity, making up 23 percent of the total.  
  • 93% of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy within one year of the disaster.  
  • Companies that aren’t able to resume operations within ten days (of a disaster hit) are not likely to survive. 
  • Every week 140,000 hard drives crash in the United States. 
  • 31% of PC users have lost all of their files due to events beyond their control. 
  • 34% of companies fail to test their tape backups, and of those that do, 77% have found tape backup failures. 

Source: www.itispivotal.com

 

If you happen to be a company that offers back-up software solutions, you’re in luck! Time to forget about marketing and focus on improving your software solution. We have everything there is to highlight your products most important features! Check out The Savvy Marketer’s Blog!

 

 

We’ve been generating Software Sales Leads for more than a decade. 

Learn more about our Software Lead Generation Process

Dial 888.810.7464

 

 

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Get your First Tradeshow Clients with these Marketing Ideas

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Get your First Trade show Clients with these Marketing Ideas

In terms of getting qualified sales leads, trade shows are basically your best  bet. For a start, these activities allow businesses to interact and engage with their audience in a more straightforward manner. In other words, it is like finding the right person through speed dating.

Okay, not a very good comparison, but trade shows are always a good source of qualified sales leads. In fact, a lot of companies depend on trade shows in order to grow their networks as much as they want to grow their sales. As we can tell from the juicy numbers provided by SkyLineTradeShowTips.com. 


At least 82% of tradeshow attendees have buying authority and that “99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.”  


Now that you know how trade shows are important marketing opportunities, you may want to determine the best ways to make the most out of your trade show experience. To get your first customer through a trade show, take a look at this important steps.

 

#1. Presentation is important

Design your booth in a way that attracts potential customers. Do not always settle with cliched tropes like cardboard cutouts and big LCD screens. Go for more creative ways to give some pizzazz to your first trade show appearance. In other words, always aim for impact as well as substance. Never go for anything less. You have all the resources you need to make your first impression that much significant to any interested trade show attendee. Check out these Emerging Marketing Tools to Be Use for Promoting Events

 

#2. Giveaways and “party favors”

Trade shows are actually big festivals where like-minded people can mingle and talk about  issues concerning their respective industries.And like most parties, everyone expects a little something to take home with them. Giving away free stuff like ballers and pens with your brand’s logo on them provide a good relief from the usual practice of handing out boring flyers. Instead of doing the usual things trade show exhibitors do, go for promotional material in the form of simple yet usable stuff.

Here’s what we did during Dreamforce 2016 event that had garnered sales closes:

How to get Tangible ROI in Joining Events

See How we Got Tangible ROI in Joining Events

 

#3. Listen and engage

Hello. You’re in a trade show, which means you are here to make your voice heard. And there’s no other perfect reason to be in one anyway. You are a business that offers solutions, and so you need to act like someone who reaches out to the attendees rather than beg them to hear you out. Effective talking points that address problems related to IT security and effective POS systems will eventually convince your target audience to listen to you from a sea of attendees.

Related: Event Planning and Management: Delegate your Tasks

There’s no better way to interact with your  potential clients than through trade shows. If you’re curious what else is there for marketers to use in order to grow sales, then you might want to read other insightful stuff in our blog.

 

 

Learn more about more marketing ideas

and generate more leads for your events!

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Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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Influencer Interview Series: Mom Was Right!

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Influencer Interview: Mom Was Right

From task management to deal negotiation to team coaching, being a mom has a lot of things in common with being an effective business leader. That’s why, for this upcoming Mother’s Day, we’ve interviewed a number of marketing influencers to find out how their mother’s wise words and guiding hand have shaped the kind of marketer they are today.

We asked each of them to point out (1) something that their mom has said that turned out to be right and (2) the best piece of motherly advice they’ve ever received. Here’s what we found out:

Jan Gordon

Jan Gordon, Currati

Mom was right:

Cherish your family and friends and let them know they matter – (I have always followed this advice).

What’s the best advice you got from your mother that made a difference in your life right now?

Stay active, be of service to others, look at the cup as half full, read a book, join a community, stay curious and keep learning new things. I’d say these two pieces of advice have truly shaped me as a person.

 

Jeremy Miller

Jeremy Miller, Inspired Blue Media

Mom was right:

Mom was right when she would always tell me to work hard, stay humble, smile often, never stop learning, be thankful always, and love. It’s those few things that I have taken with me in every venture and endeavor in my life.

What’s the best advice you got from your mother that made a difference in your life right now?

The best advice my mom gave me was spiritual. Don’t always rely on my strengths but lean on the strengths of whom I call my Lord. For those who may not be spiritual I would encourage you to find a good mentor or a good small association of people who want to see the best in you. I often believed that I could do what I wanted if I worked hard enough. But in reality I realized that what I most needed was good people to lean on, good people to help me through trials, and good people to help me learn.

Related:  Influencer Interview Series: Jan Barbosa Marries Content Marketing and PR

 

Jan Barbosa

Jan Barbosa

Mom was right:

Mom Was Right…. You should always strive for the best but never look down on what you have.

What’s the best advice you got from your mother that made a difference in your life right now?

The best advice my mom gave me that made a difference in my life was… “In your professional life, Its not enough what you know, but to show what you know”… Right ‘now’ in social media we would call this “SocialSelling” or selling your own brand… And we know, it certainly works.

Related: Influencer Interview Series: Jan Barbosa Marries Content Marketing and PR

 

Sam Hurley

Sam Hurley

Mom was right:

Mom was right when she said “You’ll get there…”

What’s the best advice you got from your mother that made a difference in your life right now?

She always reassured me that I would achieve everything I wanted to achieve in life…but in good time and when the time is right. This always helped if I ever doubted myself. So far, her words have came true.

Related:  Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

 

Reginald Chan

Reginald Chan, Reginaldchan

Mom was right:

that I shouldn’t be working so hard (LOL)

What’s the best advice you got from your mother that made a difference in your life right now?

Don’t be a failure like her. Work hard to achieve whatever I want to achieve. (seriously)

 

John White

John White, Bebee

Mom was right:

Education is the key to success.

What’s the best advice you got from your mother that made a difference in your life right now?

My mom always said education is the one thing in life that nobody can ever take away from you, material possessions come and go. She encouraged me to go back to school and pursue an MBA. Doing so made all the difference in my career and life. I was able to transition into doing something I love and makes me happy.

 

Mike Allton

Mike Allton, The Social Media Hat

Mom was right:

Mom was right about many things, as I’m seeing first-hand with my own young children these days. But the one thing she always said which really resonates with me today is that I would make a good teacher. Growing up, my mom worked for the high school as a guidance counselor and taught graduate-level courses at a nearby college. Whenever she said that I’d make a good teacher, I’d instantly picture myself as one of my own teachers, or her, and that kind of career was completely uninteresting to me. It took 15 years of exploring different jobs and careers before I finally discovered in myself what she’d said was there all along – a real passion for helping people to learn and grow. I just had to find a way to do it along my terms, which happens to be writing and presenting.

What’s the best advice you got from your mother that made a difference in your life right now?

When it comes to advice, again, my mom shared plenty. What stands out most today is not so much something she said, but rather something that she did, and continues to do, which is to serve and network. My mom is one of the most active members of the community – from leading civic organizations to lending her vast experience to the schools – making her a true inspiration. Despite retiring years ago, she still maintains an extremely busy schedule and there’s no one in the community who doesn’t know and respect her. She has even been a commencement speaker! According to the Dean, “We are delighted to have Dr. Sommers as the commencement speaker. She is a champion of education and has been an avid supporter of BGSU Firelands and our entire community,” said Balzer. I couldn’t find a better role model for serving and networking, and continue to look to her as I figure out my own way forward. Thanks mom! :)

Related: Influencer Interview Series: Mike Allton Wears The Social Media Hat

 

Anna Hoffman

Ana Hoffman, Traffic Generation Cafe

Mom was right:

My mother taught me one thing my entire life, but that one thing turned out to be the most valuable lesson of all. She taught me to learn from her mistakes. My mother was an alcoholic by the time I was 4. I barely remember her not being drunk…

What’s the best advice you got from your mother that made a difference in your life right now?

On the upside, that’s exactly how I knew what I didn’t want to be like and helped me figure out how to live my life differently. As a result, I was the first one in my family to go to college. To travel the world. To have a great marriage of 20 years. To have a beautiful daughter of my own. Hopefully, my daughter will have a much better answer to these questions when she grows up. ;)

 

So there you have it, we’ve just taken a snapshot of how the people who shape the industry have in turn been shaped by one of the most important persons in their lives. You’re also very much welcome to chime in and share something about your mom in the comments. Advance Happy Mother’s Day!

 

 

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Why You Should Bet Your Money on Digital Marketing (And Win)

 

Want to Increase POS Software Sales? We Got you Covered Fam

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Want to Increase POS Software Sales? We Got you Covered Fam

Selling point of sale (or POS) systems is tricky business. For some reason, companies that offer a wide range of POS software products are always faced by the dilemma of increasing sales for such highly technical stuff.

In much as the same way as selling IT products, POS systems require a certain amount of knowledge to create messaging that is responsive to potential customers. Still, many POS retailers and IT companies struggle with creating the right approaches that can boost sales and brand clout.  

Marketing still plays a major role in the POS industry. As someone who knows his product so much, you should be equipped with the right knowledge to make your POS marketing campaigns work.

Otherwise, you might want to try these effective tips to making marketing messages that can benefit your bottomline and – most important – your customers.


“These aren’t just cash registers”


The POS industry is one that is often misunderstood by a lot of people. The only image that ever pops up if you say “POS” is that of a rusty cash register. You might as well point out that there is really nothing special about a calculator with a tray full of money.

But as business solutions go, POS systems are an in-demand feature that secures the growth of businesses. They basically function to streamline payment processes for a plethora of companies, from shipping to food production.

Rather than tell your buyers about how nifty your software is in managing money generation, tell them that these are the things they need for long-term gains.

For a start, create content that explores the world of  POS systems and get testimonials from previous customers.

Related: Forget About Marketing, Focus on Improving Software Solution


Play the right cards


When forming a marketing message, you may want to start by looking at your product’s perks. It sounds complicated because we are dealing with POS systems here. But it shouldn’t be a complicated process if you would just expand on what your product can do for client’s.

Make a list of all the features of your POS system and identify how they are going to impact business performance. Set your talking points on these features and keep prospects curious and interested. And on that point, it would be a good idea to not give everything away. Stir a sense of wonder in potential clients, and they will come rushing towards you!

Related: How to Clinch that Million-Dollar Sale in the Software Industry


Top it all off with “cost-cutting”


Businesses are all about looking for ways to grow using a minimal amount of resources at hand. Even companies in the POS industry are in a pickle to lessen costs and maximize profit.

Luckily, your POS systems are here to save the day. And all you have to do is capitalize on the fact that your offers can slash expenditures and make sure inventories are in order.

In this, tell and show how your products can save money. After all, businesses respond positively to the words “cost-cutting.” 

 

 

What other marketing strategies can POS retailers apply? Tell us in the comments below.

Learn more about our Software Lead Generation ProcessDial 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

 

Top Reasons Why IT Companies Invest in Outsourced Marketing [INFOGRAPHIC]

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IT, as well as the other industries now see outsourcing as a business strategy and not merely an option as it used to be.


In fact, it occupies an integral part in a business marketing growth plan and is considered as a calculable contributor to business success. Below are the reasons why IT companies invest in outsourced marketing.

Top Reasons Why IT Companies Invest in Outsourced Marketing

 

Transcript:

Cost Efficient

Outsourced marketing offers more competitive price edge.

New Incite comparative analysis report showed that outsource marketing can work on retainer, hourly or project-based basis, which saves the business half the cost.

Skills & Experience

Outsourced marketers have the skills set and vast experience acquired from managing different campaign types over the years that in-house staff may not have.

Related: 5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program

Staffing Flexibility

Decreases hiring and retaining internal sales and marketing staff cost impact.

Focus on Core Competencies

Having an outsourced team to take care of other tasks will spare a bigger room to focus on core competencies.

Related: Forget About Marketing, Focus on Improving Software Solution

Systems Optimization

Outsourced providers give access to top notch marketing processes and at the same time lets your business benefit and achieve targets via proven effective technology. Thus saves you from unnecessary purchase of systems you may not constantly use.      

A Business Strategy

Outsourcing is not only an optional service to manage task overflow but a professional strategy that requires functions and reliability from providers servicing your business.

Related: Why Companies are Spending Heavily on Lead Generation

The Deloitte Global Outsourcing Survey 2016 showed that out of the 280 executives surveyed, 35% said they are focused on measuring the value of innovation in their outsourcing relationships, 45% claimed outsourcing is solving capacity issues, 29% creating global scalability and 28% provides access to intellectual capital.

The numbers simply show that Outsourcing has become a center for success and innovation not just for the IT industry but for other thriving industries alike.

Would you want to be counted in those numbers in the 2017 survey?

 

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4 Last-Minute Marketing Ideas to Bring Eggstra Joy to B2B Clients this Easter

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4 Last-Minute Marketing Ideas to Bring Eggstra Joy to B2B Clients this Easter

Easter is only a few short days away, and a lot of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs, hunting for candy, and (in some parts of the world) binging on chocolates and alcohol. So, if you haven’t yet revved up your marketing machine to get into the festive buzz, no more eggscuses. This post has got you covered.

We’ve put together four marketing ideas you can quickly set into motion in a day or two,just in time for you to take part in the season’s festivities together with your clients and leads. Yes, there’s ample room for us B2B folks in the celebration of Easter. It’s a great way for you to engage your customers on a personal level and cultivate your relationship further.

So, enough eggsplanation. Here are some last-minute ideas you should try out:

#1: Use your blog to talk about something new.

Easter is a tradition that’s deeply associated with new beginnings. As such, any Easter-themed content marketing initiative should always add a tinge of novelty and anticipation. So, schedule a blog post or two for Easter that talk about fresh, new things such as an upcoming product launch or feature upgrade, an excerpt from a yet-to-be-published whitepaper, or even repackaged versions of past content.

There’s more to this than simply tapping into the seasonal hype, though. It’s an established fact that novelty helps our brain learn better, and that anticipation is an important step in experiencing happiness.

Here are some more Content Marketing Ideas For Easter.

#2. Show your appreciation via personalized emails.

It doesn’t take much time and resources to create relevant, personalized emails you can send out in the days leading up to Easter. That’s why emails are a perfect last-minute marketing tactic for engaging your clients this week.

egg email spiel

Credit: www.reallygoodemails.com

Your message can vary from a simple thank-you greeting, to emails that include printable coupons and other resources to help your clients make the most of the Easter holiday. The main point is to show you’re thinking of them. Keep in mind that being able to feel important is one of the six basic human needs.

Tips: Write your email spiel only in a positive tone. Read more…

#3. Organize a digital Easter egg hunt on your site.

This is a great way to get visitors of your website to view more pages and learn more about your company and solutions. Typically, this involves placing virtual Easter eggs at different locations across your site and then offering prizes for finding some or all of the items.

Go check out Mashable’s The Ultimate Digital Easter Egg Hunt!

Implementing this idea is relatively straightforward. It’s going to take no more than a couple of hours for you to have this up and running. So, use the power of gamification to improve not only site visits but conversions this Easter.

#4. Get into the festive mood through social media.

Last and certainly not least, there’s always good-old social media to let your company effectively participate in the Easter celebrations. So, keep your posts relevant and timely for your target audience to interact with.

The important thing about joining in the festivities through social media is to strengthen your community and to make your clients and prospects feel that they belong in it. So, set aside self-promotion and focus on the celebration.

The Takeaway

You still have the rest of the week to turn these four marketing ideas into a workable plan for Easter. The key thing to remember is to just let your client enjoy the Easter holiday, and that you try to have as much fun as you can while doing it.

 

 

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Cat Meme-driven Marketing for the Uninitiated

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Cat Meme-driven Marketing for the Uninitiated

The internet is a nifty tool for many things. We use it to find information we need for a term paper we would hand in on the last minute. We use it to unwind by way of watching an obscure YouTube prank video a friend recommended. For B2B companies, the internet is their main channel for their lead generation. Almost all marketing campaigns are run online and it makes perfect sense to delve into social media marketing as well as content marketing to benefit the sales pipeline, because hey, everyone’s online now.

But we can all say the internet’s existence is validated by a certain cultural phenomenon that is harder to get rid of than a tennis-sized furball. We are talking about friggin’ cat memes.

For some reason, people can’t get enough of cat memes, because cats are just plain awkward and we can source something funny from every situation their cute little paws take them. You can assume that tying up hilarious cat memes to promote your product and generate quality leads is a far fetched idea. But for some companies, this is a strategy that takes them directly to the cheese.

But how effective are cat memes in terms of marketing anyway?

#1. They catch your attention

In today’s digitally-integrated generation, knowing how you should get your message across is as important as the message itself. Think of it this way: You have a software product intended to benefit startups in the app development arena. Of course, this market is composed of young adults with a penchant for obscure humor and seeking out pop culture references in everything. So, do you think they would listen to a post that rambles on about “the bottomline” and “efficiency”? You may very well avoid going down the road paved with technicalities and instead use an image of a Tabby cat sitting in front of the computer and looking frustrated. Potential customers might miss out on some important details, but you already had their attention with cat’s annoyed face.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

#2. They give your brand a modern personality

The social media revolution brought about the need to be authentic. People want to create for themselves (at least semblances of) original existences online. And companies should follow through by adding a bit of personality to their brands because they tell your audience, “Look! We are as cool as everybody else!” And just as everybody else, you are sure to bring in a lot of prospects to the fold through ironic cat memes. Now, that’s making an authentic statement.

Related: Beat the Giants: Marketing Tips and Tricks for Startups

#3. They go viral

Cat memes are effective for carrying your message around the web. And it is because of their viral potential that marketers now are exploiting the trend. Because cat memes are relatable and they tell stories that make people want to share them. It’s just a matter of using the right memes for the right line of products you currently have.

Below are the successful marketing campaigns that had make use of the feline’s charm:

And the one that started it all in 2007, Ben Huh is the founder of Seattle-based business Cheezburger, which now has 90 employees. It owns a network of humor blogs and the popular website I Can Has Cheezburger, home of the LOLcat meme, in which cute cat photos are paired with funny captions. The Cheezeburger blog network attracts 25 million unique visitors per month and has raised $32 million to create a platform where anyone can create memes. It is also the subject of Bravo reality TV show LOLwork.  (Source: www.entrepreneur.com)

The popular Internet meme Grumpy Cat is continuing to grow its brand. The cat is now the face of a new beverage, Grumpy Cat Grumpuccino.

A cat might not be the most traditional choice for the cover of a marketing publication, but Grumpy Cat has made an impact on the marketing world since being introduced on Reddit.com in 2012.  ( Source: smallbiztrends.com)

 

Do you think cat memes are great drivers for marketing? What other memes can B2B use to improve their lead generation? Tell us in the comments below.

 

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3 Keys to Influencer Marketing in the Healthcare Industry [GUEST POST]

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3 Keys to Influencer Marketing in the Healthcare Industry

Even before the advent of social media and the wireless revolution, the healthcare sector was already utilizing a form of influencer marketing. Think back to the legacy forms of advertising such as television commercials and radio spots: do you remember recall phrases such as “nine out of ten dentists recommend”?

By the late 20th century, such marketing strategies had become a sort of television trope; however, they were often based on surveys conducted by professional organizations such as the American Dental Association.

It is only natural for the healthcare sector to lean towards influencer marketing for its success. First of all, this is a highly regulated industry that must tread carefully when it comes to advertising, particularly with regard to the pharmaceutical sector; to this effect, influencers are often experts who can deliver results while remaining compliant and ethical. Here are three keys to influencer marketing in the healthcare industry:

Vetting the Experts

Let’s say you are a physician with a small family practice serving populous communities. Your patients will likely expect you to have a social media presence. As a busy doctor, it may be in your best interest to utilize influencer marketing to keep your patients abreast of important issues related to your practice and their health. The last thing you want to do is turn over the username and password combinations to your social media accounts to someone who is not really the expert he or she purports to be.

According to the University of Cincinnati, having a master’s degree in healthcare administration is a good way to “combine your clinical knowledge with leadership skills,” which could be a helpful characteristic of managers you hire.

Related: Top Healthcare Marketing Trends to Expect in 2017

 Choosing the Right Media Channels

You may think that influencers mostly operate in social networks such as LinkedIn, Twitter and Facebook. You would be surprised to learn that print media is still very effective when it comes to the healthcare sector. If you pay attention to television commercials, you will see that pharmaceutical companies are still using this advertising outlet extensively. Influencers do not limit their work to creating content; they are also known to reach out to journalists and colleagues who can elevate the names of their clients through the right channels.

Related: The Advantages of Medical Tourism: Why Aren’t You Hopping on a Plane Yet?

 Communications and Engagement

If you read a medical research study on The Lancet that you feel must be shared with your patients, you can rely on an influencer to take that complex medical information and turn it into content that average readers will not only understand but also enjoy and share with their peers. This is the key to engagement, and it is something that influencers do very well.

Related: The Crucial Benefit of Telemarketing Services in the Field of Healthcare

 

In the end, if your healthcare practice needs to get a marketing boost, you should strongly consider consulting with influencers and learn about their services. Marketing is a key aspect of maintaining credibility and a good reputation in the healthcare industry.

 

Author Bio:

Dixie Somers

Dixie Somers  is a freelance writer and influencer.

 

 

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