Industrial Safety Lead Brisk Walked To Success Thru Callbox ABM Campaign

The Client

The Client is a 50-year old multinational conglomerate that offers the broadest range of safety solutions that minimize injuries for workers and help businesses maintain a more protective and productive workplace.

The Challenge

The Client continues to work with companies that could help them scale faster: channel partners, distributors, media, third-party sales and marketing support providers, etc. Callbox, was among those companies that provided them a differentiating service, and delivered satisfactory results.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:

  • Account-Based Multi-Channel Lead Management which included voice, email, chat, social media and webinar channels.
  • Sales Enablement & Support that provided training, setup and back office sales support.
  • Tools & Subscriptions utilization to Callbox Pipeline and HubSpot CRM.
  • Account Management which consisted strategy building, reporting and product knowledge.

The goals were for the Callbox team to introduce the Client’s safety footwear to the target market, and subsequently schedule phone appointments with potential customers.

Below is the two-step campaign process:


The 3-month campaign delivered a total of 44 Sales Qualified Leads and 333 MQLs.