Client Success Story
Callbox Boosts Sales Pipeline for Workday Over 12 Months

Callbox Helped Workday Build a Stronger Sales Pipeline

Marketing Qualified Leads
156
Sales Qualified Leads
93
Social Media Connections
1407
Industry
Enterprise Software & Services
Location
California, USA
Headquarters
Pleasanton, CA
Campaign Type
Lead Generation, Appointment Setting
Target Location
All over the US
Target Industries
Manufacturing (Industrial Equipment, Electronics, Medical Devices), Healthcare (Hospitals, Medical Groups), Technology (Software, IT Services), Financial Services (Banks, Insurance Providers)
Target Contacts
Chief Financial Officers (CFOs), Human Resources Directors, IT Managers, Operations Managers, Procurement Officers

The Client

Workday is a global leader in enterprise cloud solutions, providing comprehensive applications for financial management and human resources. Their platform helps organizations across various industries—such as technology, financial services, and healthcare—optimize processes, enhance decision-making, and accelerate digital transformation.

The Challenge

The company faced significant challenges in generating high-quality leads and setting qualified appointments across their target industries in the US market. Despite being a recognised leader in enterprise software and services, Workday could not effectively engage key decision-makers, which hindered their growth efforts.

Moreover, they faced difficulties penetrating competitive markets and addressing the specific needs of diverse sectors. To overcome these hurdles, they sought a marketing partner to build a reliable lead generation and appointment-setting program that could deliver a consistent sales pipeline.

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