What A Well-Crafted ABM Campaign for a Software Lead Looks Like
Sales Qualified Leads
35
Marketing Qualified Leads
187
Follow ups
52
Request for Information
40
Verified Interest
10
Social Media Connections
286
Industry
Software
Location
Malaysia
Headquarters
Malaysia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia, Philippines, Australis, New Zealand, Indonesia, India
Target Industries
(Priority: Insurance, Banks, Retail, Telecom, Manufacturing) Agriculture, Forestry, Fishing, Mining, Construction, Manufacturing, Logistics, Transportation & Public Utilities, Telco, Wholesale, Trade, Retail Trade, Finance, Insurance, Real Estate
Target Contacts
IT Director, CTO, IT VP, Head of Departments (Finance/Operations/ Manufacturing/Supply Chain/Marketing/Sales)
The Client
The Client is a one stop digital solution provider, with core competency on Software AG components like web Methods, ARIS, API Management, IoT and Enterprise Resource Planning, CRM, Application Development and Add on (Oracle EBS Technical and Functional resources).
The Challenge
The Client is always on the lookout for opportunities that could help them provide their target customers with cost-effective digital solutions with quality and high performance. This means partnering with industry leaders who can augment or integrate products and services that are not available in their suite of offerings, which includes analysts, ERP, search companies, and sales and marketing providers.
