US Network Performance Management Leader Conquers the APAC Market

  • 45 Face-to-Face Appointments

  • 15 Phone Appointments

  • 105 Requests for Info

  • 98 For Follow-Up

  • 561 Social Media Connections

  • Industry

    Software

  • Location

    Singapore

  • Headquarters

    USA

  • Campaign Type

    Lead Generation and Appointment Setting

  • Target Location

    Singapore, Malaysia

  • Target Industries

    Commercial Enterprises, Managed Service Providers and Government

  • Target Decision Makers

    IT Manager, IT Director, CIO, CTO, Municipal Commissioners

The Client

The Client is a network performance management software leader that empowers organizations to monitor and manage the performance of their IT environments regardless of type, size and complexity.

The Challenge

The Client was already an established provider of a range of software solutions to a large number of high-profile companies in the US when it decided to enter the Asia Pacific market, and chose to establish its regional office in Singapore.

In order to build a strong and extensive customer base, they looked for a marketing partner who could work out an effective marketing strategy for them and who could ensure target customers that their solutions are effective, reliable and efficient. Someone who is familiar with the APAC market and has rich experience in generating leads. Callbox.

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