Client Success Story
Upstart Storage Company Beats Launching Turnout Target in a Flash [CASE STUDY]

Upstart Storage Company Beats Launching Turnout Target in a Flash

Event Leads
Event Attendees
Press Members (Attendees)
IT (Data Center, Enterprise Storage Solutions)
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia, Philippines
Target Industries
Retail, Manufacturing
Target Contacts
CIO, CTO, IT Directors, IT Managers

The Client

The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards.

The Challenge

In January 2014, the Client hired Callbox for an appointment setting campaign targeting prospects from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. With its market rapidly growing, the company scheduled an official launching of its Singapore office in May of the same year, and organized an RSVP campaign.

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