Turning Targets to Sales Ready Leads 50 Percent Shorter Lead Nurturing Cycle [CASE STUDY]

Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle

2
Deals Won
1,035
Sales Appointments
7,870
Profiled Contacts
Industry
Software (SAP Enterprise Solutions)
Location
USA
Headquarters
Canada
Campaign Type
Lead Generation, Appointment Setting
Target Location
California, New York, Texas
Target Industries
Manufacturing
Target Contacts
CIO, CTO, IT Director, IT Manager

The Client

The Client was the North America marketing manager for a software company specializing in SAP enterprise software solutions and business intelligence. The company is also a SAP consultancy firm with expertise in areas of SAP Implementation, Process Upgrade and Data Management. The company has roots in Canada and wanted to expand into the US market.

The Challenge

The company wished to increase its market presence in California, New York and Texas. While the company has had customers from a wide range of industries, the client wanted to focus the campaign on the Manufacturing sector.

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