Training and Telemarketing – an Award-winning Tandem

The Client

The Client is a full service, award-winning training provider who specializes in sales and service performance, management and leadership development. They offer a variety of sales tools and a wide range of unique products and services, both customized and off-the-shelf solutions, such as social networking, to help companies achieve their goals.

The Challenge

Considering the tough competition in the training industry brought by technology and organizational changes, and as companies opt to keep in-house L&D programs, the Client saw it fit to double their marketing efforts in finding new customers and maintain their edge among their competitors but lacked the manpower and resources to do it. They needed new clients and wanted to explore the market from a variety of industries, but they were quite behind in advancements on tools and strategies that will help them to target the right prospects, fast. This made the Client look for a marketing partner that has a proven prospecting strategy that could deliver top results.