Callbox ABM Scaled Sales Leads for Seasoned HR Firm

The Client

The Client has been helping businesses effectively run human resources tasks for over two decades. They provide expert solutions on talent acquisition, payroll, employee benefits, compensation risk and management, and government compliance.

Lines of Business
Staffing, HR Services, Consulting

The Challenge

The Client is an all-women company with WOSB certification, specializing in staffing for human resources, finance, clerical and administrative support, and healthcare. These A1 services make them the most trusted advisor to employers and professionals in many business sectors throughout the Metro, and the preferred provider over other companies.

However, lately, acquiring new and qualified clients demanded arduous efforts as competition became tough – providers offered almost similar service packages which gave prospects more options but which on the contrary, took a longer time for them to decide. This urged the Client to take new marketing tactics that would expedite prospecting processes, so a lead generation program was launched with the goal to acquire new and more qualified clients.