CS_IT_Telecom-Firms-Campaign-Enters-Next-Phase-Grows-Reach-in-New-Segments

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments

86
Sales Appointments
156
MQLs
377
Social Media Connections
Industry
Telecommunications
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia, Philippines, Hong Kong, Indonesia, India, Japan, Korea, Thailand, Taiwan, China,United Kingdom, Germany and Greece
Target Industries
Shipping and Maritime companies (commercial, cargo, merchantor cruise ships)
Target Contacts
Managers, Directors

The Client

The Client is the satellite communications unit of one of Asia’s largest telecom groups. The company specializes in both fixed and mobile satellite services, providing customized satellite solutions to corporate customers in industries such as oil and gas, shipping, transportation and logistics, banking, and broadcast.

The Challenge

The Client currently has an ongoing appointment setting project with Callbox. As part of its marketing goals, the Client wants to double down on maritime satellite opportunities in Asia, as well as tap into additional EMEA markets.

In the previous campaign phases, the emphasis was on potential resellers and end users of the Client’s land satellite services. Both the Client and the Callbox team picked up a great deal of insights about the target prospects and the overall market, which proved useful in refining the team’s campaign approach and the Client’s marketing strategy.

This time, as the focus shifts to maritime satellite communications, the new campaign’s main objective is to identify and qualify potential subscribers for its bundled Inmarsat services from shipping and maritime companies.

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