Billing SaaS Expands US Reach Through ABM and Webinars
Sales Qualified Leads
68
Marketing Qualified Leads
984
Webinar Registrations
31
Industry
SaaS Subscription and Payments
Location
San Francisco, CA
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
All Over the US
Target Industries
E-Commerce, SaaS, and Retail
Target Contacts
Founder/CEO, CFOs, Revenue Operations Heads, IT Decision-Makers
The Client
The client is a fast-scaling B2B SaaS company specialising in subscription billing and revenue operations software. They serve global e-commerce, retail, and SaaS companies and were looking to expand aggressively into the North American market, particularly the US mid-market and enterprise segments.
The Challenge
The Client aimed to expand its footprint across the U.S., particularly in tech-forward regions such as California, New York, Illinois, and Texas. Despite having a strong inbound marketing strategy, they struggled to accelerate outbound engagement and secure meetings with C-level finance and RevOps decision-makers.
