client success story
Southern IT Firm Crossed All AU Metros with Callbox ABM Campaign

Southern IT Firm Crossed All AU Metros with Callbox ABM Campaign

Sales Appointments
209
MQLs
259
Webinar Registrations
12
Industry
Information Technology
Location
AU
Headquarters
AU
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU
Target Industries
Mining, Construction, Manufacturing, Transportation & Public Utilities, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate Services, Public Administration, All Government Council
Target Contacts
Business Owner, Head of IT, Procurement or Person-In-Charge of Purchasing, CTO, CIO

The Client

The Client is an IT company that has been providing corporate technology solutions services such as End User Compute, Data Centre, Cloud Transformation, Cyber Security, and People Provision to small and medium sized businesses across Australia for more than three decades.

The Challenge

The headquarters is in Melbourne, but this IT expert has extended technical teams across all major hubs in Australia that provide complete assistance and expertise to their customers. It strives to be always on top in giving holistic IT products and services by being adaptive to technology transformations and employing innovative strategies through partnerships, and by outsourcing applicable sales and marketing tactics from third-party providers that would help them carry out their goals.

With the goal of maximizing their technical experts spanned over the country, and to gauge their competitiveness in the market, the Client decided to outsource a lead generation campaign where Callbox was picked among a shortlist of providers.

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