client success story
Southern IT Firm Crossed All AU Metros with Callbox ABM Campaign

Southern IT Firm Crossed All AU Metros with Callbox ABM Campaign

Sales Appointments
209
MQLs
259
Webinar Registrations
12
Industry
Information Technology
Location
AU
Headquarters
AU
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU
Target Industries
Mining, Construction, Manufacturing, Transportation & Public Utilities, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate Services, Public Administration, All Government Council
Target Contacts
Business Owner, Head of IT, Procurement or Person-In-Charge of Purchasing, CTO, CIO

The Client

The Client is an Australian company that delivers corporate technology solutions for businesses of all sizes to enable them to run at their full potential. They operate from offices in Melbourne and extended technical teams across all major hubs in Australia, combining knowledge and skills to provide complete assistance and expertise to help businesses achieve success.

Lines of Business
End-User Compute, Data Center, Cyber Security, People Provision

The Challenge

The Client strives to be always on top in providing holistic IT products and services by being adaptive to technology transformations, building innovative strategies through partnerships, and by outsourcing applicable sales and marketing tactics from third-party providers to help them carry out long-term objectives.

In this campaign, the Client aims to achieve the following:

  • to span their expertise around the country by generating potential customers for the technical consultants
  • to gauge their competitiveness in the market

With the bulk of tasks perceived to complete the project, the Client decided to outsource a lead generation campaign from a third-party provider. Among a shortlist of marketing firms, the Client chose Callbox because of its robust data stack and proven effective telemarketing scheme.

 

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