The Client delivers corporate technology solutions for businesses of all sizes to enable them to run at their full potential. They operate from offices in Melbourne and extended technical teams across all major hubs in Australia, combining knowledge and skills to provide complete assistance and expertise to help businesses achieve success.
The Client strives to be always on top in providing holistic IT products and services by being adaptive to technology transformations, building innovative strategies through partnerships, and by outsourcing applicable sales and marketing tactics from third-party providers to help them carry out long-term objectives.
In this campaign, the Client aimed to achieve the following:
- to span their expertise around the country by generating potential customers for their technical consultants
- to gauge product competitiveness in the market
With the bulk of tasks perceived to complete the project, the Client decided to outsource a lead generation campaign. From a shortlist of marketing firms, the Client chose Callbox because of the robust data stack and proven effective telemarketing scheme it can provide.