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Case Study

Software Testing Firm Brings Potential Change to More Customers via ABM Campaign

Client

  • Software
  • USA, Germany, France, Japan, Israel
  • HQ: Israel

Target Market

  • Singapore, Malaysia, Indonesia, Thailand, Cities: Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, Hong Kong, Ho Chi Minh, Bangalore, Mumbai, New Dlhi
  • Mining, Construction, Manufacturing, Transportation & Public Utilities, Energy, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate, and IT services
  • IT Manager/Director, CIO, PIC of their ERP or ERP maintenance
78
SQLs
118
MQLs
200+
Net New Prospects

The Client

The Client provides Change impact analysis, automated code remediation, collaborative test management and test execution, and ALM acceleration for three of the biggest platforms in the software industry: SAP, Oracle, and Salesforce.

The Challenge

One thing that differentiates the Client from its competitors is their process of nurturing which starts with educating customers on how the entire Change process works in order to give them visibility into every potential risk, precise software sizing for faster deployment, and reduce cost on budget and manpower. They use in-house and outsourced strategies to efficiently implement these tasks.

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